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PROGRAMMATIC 101 - Folio:...Programmatic Linear TV Data informed audience buying within linear TV enabling smarter “1:many” decisioning whereby automated planning and activation

The modern TV buyer’s playbook · deals. Similar to linear TV buys, Programmatic Guaranteed deals enable you to reach your audience on specific environments at a fixed price, with

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Debunking The Myth of Programmatic TV: A …...23% Enabled Smart TV TV Sets Per Household TV/Video Enabled Device Household Penetration Sources: Nielsen Cross Platform Report Q2, …

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A Programmatic TV Guide for Sellers - SpotX

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Programmatic TV’s European Evolution - Google Search€¦ · Addressable TV: Pioneered in Europe by Sky AdSmart on their pay-TV set-top boxes. Separately, broadcaster-led addressable

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Programmatic TV Comes to Local Television in 2016 · How soon do you think programmatic TV buying will have an ... agencies and marketers we all serve. Mr. Walsh holds a Bachelor

KBC Brussels, 27 June 2018 · TV STB Addressable TV (HbbTV) OTT Linear OTT & Online Video Programmatic TV. 3 Outlook 2018 Agenda 2 Business & strategy update 1 Q1 2018 highlights

Aligning Articles in TV Newscasts and Newspapers

Aligning Articles in TV Newscasts and Newspapers Articles in TV Newscasts and Newspapers Yasuhiko Watanabe Ryukoku University Seta, Otsu Shiga, Japan Yoshihiro Okada Kengo kaneji Ryukoku

3 The Promise of Programmatic TV€¦ · associate programmatic with open auctions and no price floors. While this may have been the case in the early days of programmatic for display

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