confidential most common mistakes found on facebook fan pages – don't get caught may 15, 2012...
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ConfidentialConfidential
Most Common MistakesFound on Facebook Fan Pages –
Don't Get CaughtMay 15, 2012Paperly
The Leading Direct Sellerof Personalized Stationery & Gifts
Confidential
Paperly Won 2 ETHOS Awards
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http://www.dsa.org/press/press_releases/?fa=view&docID=4951
• Awards were designed to identify and promote products & programs that show direct selling at its best
• iPhone Case for Product Innovation: Accessories
• Cutting Boards for Product Innovation: Home
Confidential
May: Bonus Hostess Rewards
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www.paperly.com/pdf/Paperly_Bonus_Hostess_Rewards_May2012.pdf
• Hostesses can earn bonus Hostess Credits – up to an additional $25 free!
Confidential
Highlights from Tomorrow’s “Paperly Clips”
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• Father's Day/Teacher/Graduation gifts• Paperly winning 2 ETHOS awards• June's Hostess Promotion• Teaser about "Holiday Pre-Sale" in July
Update your welcome message and contacts!
Confidential
Free Shipping
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• Spend at least $100 & we will ship the order direct to the customer for free
• This will NOT continue perpetually
www.paperly.com/pdf/Paperly_Free_Shipping_Jan2012.pdf
Confidential
Paperly’s Book Club: May 31
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• To provide a catalyst for all of us to read, learn and share with others
• “Be a Party Plan Superstar: Build a $100,000-a-Year Direct Selling Business from Home” by Mary Christensen
• Paperly will reimburse $5 of your purchase price
Confidential
Paperly Marketing Portal
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• 3 new templates are being uploaded– Yard sign– Postcard– Vertical banner
• We will continue to add new products regularly
Confidential
Paperly’s Consultant Survey
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• Thank you to everyone that participated• Early results are being analyzed
• Next step: Customer Survey
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Thursday’s Opportunity Call
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• A wonderful way to start or continue the conversation with potential teammates
• 30-minutes, no cost/no obligation• 5-10 minutes of Q&A• Each 3rd Thursday of the month• Registration is required: www.Paperly.com/info
Confidential
My Challenge to You!
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• I have personally challenged you…• By the end of May
– Conduct 4 parties, and– Participate in 2 multi-vendor events, and– Offer the Paperly opportunity to 6 people
Rise to the challenge. I know you can!
ConfidentialConfidential
Tonight’s Topic:Most Common Mistakes
Found on Facebook Fan Pages –Don't Get Caught
ConfidentialConfidential
Common Fan Page Mistakes, Don’t Get Caught
And, what you can do to increase engagement.
Confidential
A Little About the Savvy Solopreneur
• Lives on the coast of NC• Background in Public Relations• IBM Consultant – Business
Transformation and Processes• 8 Years Direct Sales experience
– BeautiControl– Park Lane– Heritage Makers
Susan Hand
Confidential
Common Fan Page Mistakes Can be Part of Your Problem
Not Responding to Comments Fan Page Neglect Missing Call to Action Careless Surfing Failing to Track Where Else Can They Find You
Confidential
What’s Your “E” Factor?
Why you’re not being seen in newsfeeds
Why you’re not being seen in newsfeeds
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There is a way to fix your “E”
• Increase Visibility
• Save Time
• Guaranteed to Increase Engagement
Confidential
5 x 5 Success Formula
Social Platforms to Include
1. Facebook Pages2. Blogs3. Forums4. LinkedIn, Twitter or other social platforms5. Other
Things to Remember
1. Use sites where your “ideal” client is likely to be found
2. Make sure the sites are well established and active3. The objective is to join in on the conversation and be
noticed, NOT SELL4. Your profile image, name and contact information
should be consistent5. Always include your fan page and website url6. Track and make adjustments
• 5 Community Interactions• 5 Days a Week
• 50 mins / dayIt’s All About Commenting / Sharing
Confidential
My 5x5 Plan for Engagement
My 5x5 Plan for Engagement
Blo
gs
Foru
ms
Face
book
Tw
itte
rO
ther
May TargetsDirect Sales Association
Party Plan Divas
Jennifer Fong
Mari Smith
Work at Home Moms
Plan and track your progress with a simple spreadsheet
Automate using tools like Post Planner and Hootsuite
Use a timer!
Plan and track your progress with a simple spreadsheet
Automate using tools like Post Planner and Hootsuite
Use a timer!
Confidential
Fan Care Instructions:
• Acknowledge the fact that they took time to visit your page– “Like” comments
• “Listen” and find out what they want– Ask questions– Track FB Insights– Constantly tweak, find your sweet spot
• Then give them more
Confidential
www.TheSavvySolopreneur.com
www.FB.com/EasyFanPages or SavvySolopreneur
Thank You,
Susan!
Confidential
June’s Hostess Promotion
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• Throughout June, Hostesses can apply their Hostess Credits towards both free products and a Starter Kit… a “Double Dip”
www.paperly.com/pdf/Paperly_Double_Dip_June2012.pdf
Confidential
Remember My Challenge
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• By May 31– Conduct 4 parties– Participate in 2 multi-vendor events– Offer the Paperly opportunity to 6 people
Rise to the challenge. I know you can!
ConfidentialConfidential
Jay [email protected] | www.paperly.com
888.30.PAPER | 773.661.1357
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Questions?