confidential information 2005-2006 edge strategies, inc. [ 1 ] hosted sharepoint opportunity july...
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Hosted SharePoint Opportunity
July 18, 2005
Prepared bySam Washburn, Bob [email protected]@edgestrategies.com
Version 1.5
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Hosted SharePoint Opportunity analyzed using a funnel methodology
Total US companies:under 500 employees including non-profits.
(6.7m companies – 100%)
Overall Opportunity:Companies with interest in adopting
SharePoint Solutions, plus firms with high needs profile
(2.2m companies – 33%)
Broad Opportunity:Companies with interest in adopting SharePoint Solutions (Best Candidates +
Other Candidates)(1.6m companies – 24%)
Best Candidate Opportunity: Willing to pay $30+ per month, adopt
within 12 months, enabling factors present:
(362k companies – 5.4%)
Government sources to determine number of firms
Opportunity progressively refined based on weighted
primary research within BellSouth customer base
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10%
19%
5%
66%
Opportunity within US SMB Population
Companies were assigned to one of four opportunity groups:
Best Candidate Opportunity: (362k companies;) Willing to pay $30+ and would consider adopting within 12 months. Enabling factors present: Broadband, IT expertise, Desktop web access.
Additional Potential Opportunity: (636k companies): Did not express interest in adopting, but have needs on at least 4 SharePoint Solution dimensions, are willing to outsource, and have enabling factors present:: Broadband, IT expertise, Desktop web access.
Other Candidates Opportunity: (1.25m companies) Interested in adopting Hosted SharePoint solutions, but do not meet Best Candidate criteria.
Non-Candidates (4.5m companies) Did not indicate a willingness to adopt, and have a low Needs Segmentation score.
Adopters: 24% of SMB Companies expressed an interest in adopting Hosted SharePoint solutions. (1.6m companies)
Bro
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Sample size: 381
The Hosted SharePoint opportunity shown here is
approximately 50% - 70% smaller than the opportunity for Hosted Messaging and Collaboration
found in the Hosted Exchange research in EMEA and the USA.
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4%
21%
75%
Hosted SharePoint: Opportunity within French SMB Population
Companies were assigned to one of three opportunity groups:
Best Candidate Opportunity: (52k companies;) Willing to pay 20€ or more per month, and find Hosted SharePoint solutions very useful for multiple purposes.
Other Candidates Opportunity: (288k companies) Interested in adopting Hosted SharePoint solutions, but do not meet Best Candidate criteria.
Non-Candidates (1.1m companies) Did not indicate a willingness to adopt.
Adopters: 24% of SMB Companies expressed an interest in adopting Hosted SharePoint solutions. (341k companies)
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Sample size: 346
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Adopter distribution and concentration by company size
Adopters by Size Segment
36%
34%
22%
8%
49%
25%
11%
15%
0% 10% 20% 30% 40% 50% 60%
0-4 emp
5-9 emp
10-19 emp
20+ emp
Best Candidates Other Candidates
Adopters Concentration within Size Segment
4%
10%
11%
3%
17%
19%
15%
15%
0% 10% 20% 30% 40% 50%
0-4 emp
5-9 emp
10-19 emp
20+ emp
Best Candidates Other Candidates
Sample size: 381
* see footnote
* see footnote
*20+ segment Best Candidate percents are derived from an analysis of the Hosted Exchange research data set because of the small sample size in this segment of the SharePoint data.
20+ segment concentrations may be
higher based on analysis of results from July 2005
research in France. (See next slide)
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Adopter distribution and concentration by Industry
Adopters by Industry
11%
20%
16%
16%
7%
11%
4%
4%
8%
5%
17%
17%
8%
7%
11%
9%
15%
8%
3%
7%
0% 10% 20% 30%
Other
Prof Services
FIRE
Construction
Healthcare
Bus Services
Non-Profit
Retail
Consumer Servs
Manufacturing
Best Candidates Other Candidates
4%
7%
15%
10%
4%
7%
2%
1%
6%
5%
22%
19%
22%
13%
21%
21%
24%
9%
6%
19%
0% 10% 20% 30% 40% 50%
Other
Prof Services
FIRE
Construction
Healthcare
Bus Services
Non-Profit
Retail
Consumer Servs
Manufacturing
Best Candidates Other Candidates
Adopters Concentration within Industries
Sample size: 381
Concentrations are spread broadly, but
FIRE, Business Services, and
Construction stand out.
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Hosted SharePoint: Cross selling opportunity (France)
Hosted Exchange Best Candidates: (199k companies)
SharePoint Adopters: (341k companies)
HE Best Candidates interested in adopting Hosted SharePoint: (113k companies)
A Significant cross selling opportunity exists between Hosted Exchange Messaging candidates and Hosted SharePoint Candidates. 57% of HE Best Candidates are potential adopters of Hosted SharePoint. 12% are Best Candidates for Hosted SharePoint.
HE Best Candidates that are also Hosted SharePoint Best Candidates: (23k companies)
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34% 31% 30% 29% 25%
38%
29% 27% 28%22%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Project Management Centralize Official listsand procedures
(documentmanagement)
Problem Resolutionand follow-up
Departmental Portals(Mobile workers &
CRM)
Shared ResourceScheduling
Moderate Value High Value
Relative Value of individual Needs Dimensions (among adopters)
Please indicate How Valuable each of the features listed below would be to your organization?
Sample size: 87 Adopters
Project Management is the priority solution for those
interested in adopting. Although other solutions are
still important.