confidential / for internal use only sales guide rad and rf functional description essenta rc*...

CONFIDENTIAL / FOR INTERNAL USE ONLY

Sales Guide RAD and RF

Functional Description

Essenta RC*

MarCom

Configuration

Competition

Application

Essenta RC

* Product not available in the US

Fluoroscopy



Essenta RC: Application

Application

• Angiographic examinations• Gastrointestinal series• Urology (IVP, MCU, ..)• Various iodine (ERCP,HSG, Venography, ..)

• Radiographic procedures

Applications Explained

ApplicationEssenta RC



Competitive Comparison

Essenta RC: Competition

CompetitionEssenta RC



Essenta RC: Competitive Comparison

Global competitive positioning

Performance

Pric

e

DuoDiagnost

CompetitionEssenta RC Competitive Comparison

Essenta RCGE: Precision RxiSiemens: Luminos RF Classic (ex R100)Siemens: Axiom Iconos R200Siemens: Iconos MDToshiba: Winscope 2000Toshiba: WinmindShimadzu: Sonialvision 100Villa: Apollo



Essenta RC vs.GE Precision Rxi

Essenta RC vs. GE Precision RxiCompetitionEssenta RC Competitive Comparison

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Configuration Essenta RC GE

Generator 50, 80 kW 50, 65, 80 kWAnode heat storage capacity 300, 800 kHU 445 kHUFocal Spot Size 0.6 / 1.2 0.6 / 1.2

Table weight limit kg (lbs) 160 (350) 182 (402) Table height 89 cm (35") optional variable 78-102Table tilt 90° / -90° 90° / 30° or 90° / 90°

Image Intensifier 23, 31 cm 23, 32, 40 cm



Essenta RC vs.Siemens Axiom Iconos R200 (1/2)

Essenta RC vs. Siemens Axiom Iconos R200CompetitionEssenta RC Competitive Comparison

Configuration Essenta RC Siemens

Generator 50, 65, 80 kW 65, 80 kWAnode heat storage capacity 300, 800 kHU 783 kHUFocal Spot Size 0.6 / 1.2 0.6 / 1.0

Table weight limit kg (lbs) 160 (350) 120 (264) without limitations; 182 (400)at reduced speed; 200 (440) with

limitationsTable height 89 cm (35") 79 cm – 110 cmTable tilt 90° / -90° 90° / 45° or 90°

Image Intensifier 23, 31 cm up to 40 cm

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Essenta RC vs.Siemens Axiom Iconos R200 (2/2)

Essenta RC vs. Siemens Axiom Iconos R200CompetitionEssenta RC Competitive Comparison

PHILIPS COUNTERDosewise Vequion based, offering the same and more benefits, workflow advantages. Siemens is largely related to integration in a radiology department, Philips offers these advantages on modality level. Newer components, brand new CCD, Generator, tube and digital with comparable features like selectable measuring fields and harmonization,Tabletop suspension in the middle limits the accessibilityOffer DuoDiagnost

Siemens Strength

CARE program

Workflow advantages by integrating the medical technology (modality) with information technology (LEONARDO / Syngo)Image quality: SDM (selective Dominant Measuring fields) and DDO (Dynamic Density Optimization), Accessibility, 2nd tube connection,Tomography

previous

Sales Strategy• Put emphasis on the user interface concept. The concept “vequion” was developed based on experiences in hospitals and supports the workflow both in high throughput examinations (workload optimization) and in complicated angiography / intervention examinations (workflow optimization).

• Explain the benefits of having standard pulsed fluoroscopy as dose reduction feature next to other standard DoseWise features.

• Enter market segment with a true Philips system which is a full member of the Philips portfolio: Major high end components like II, tube and CCD camera Philips designed, engineered Vequion based workflow and ergonomics IQ.

• Capitalize on proven serviceability, durability of systems and the continuity/strategy/vision of the company. Emphasize on value for money. Step in with comparable configuration and express our added value.

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10

Siemens MD will attack Philips will counter

1. Longitudinal table top movement 80-80cm; tube column travel 105cm; large patient coverage.

2. Table top lateral movement 35cm

1. MD scanning range is only 193cm. RC is 195cm.

2. RC 22cm lateral movement can meet all clinical application

Siemens MD weaknesses Philips Essenta RC attack/strengths

1. Standard table tilting +90/-17

2. Max. patient load weight 200kg

3. SID: 115 or 150cm

4. Tube rotation range: +90º/-180º

1. Standard table tilting +90/-90 for more application capability.

2. Max. patient load weight 200kg

3. SID: 110 – 150cm, adjustable

4. Tube rotation range: ±180º

Essenta RC vs. Iconos MD - Gantry (1/3)

SellingPointSellingPoint

Philips Essenta RC - 4 Essentials for Success: Workhorse, Quality, Price-performance & Flexibility.

Siemens MD– Excellent IQ, Optimal workflow & good DICOM capability

Essenta RC vs. Siemens Iconos MDCompetitionEssenta RC Competitive Comparison



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1. 13”I.I. with 3 fields

2. Big tube anode heat capacity 600KHu

3. Low dose(Cu filter & C.A.R.E. dose reduction tech.)

4. Grid 17:1; 70lp/cm for good IQ

1. 13” I.I. has little difference vs 12” I.I. clinically.

2. RC has 3 tube selections of 300 or 800KHu to meet economic and

advanced application separately.

3. RC follows Philips’ Dose Wise principle, with pulsed fluoroscopy,

adjustable frame speed & dose measurement. MD has no pulsed

fluoroscopy.

4. Good IQ definitely not only coming from a grid.


1. Generator max. 100KHz

3. Digital acquisition depth 10 bit

4. Digital acquisition speed max. 4fps, no DSA

5. Generator 50kw only

1. Generator 200KHz, ensure stable & accurate x ray output/ exposure

time for better IQ.

3. Digital acquisition depth 12 bit, 4 times higher than MD

4. Digital acquisition speed max 15fps for for better movie review and

better DSA application..

5. 3 generator output of 50/65/80kw for more flexible combination

Essenta RC vs. Iconos MD- Image Chain (2/3)







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1. Easy to operate & optimal workflow by SYNGO user interface

1. RC has an Intelligently designed user interface with a Geometry

Imaging Module(GIM) to ensure an easy and quick workflow. MD

SYNGO is an option.


1. APR 200

2. DICOM Print/DICOM Send as standard

3. System hard disk storage: 10,000 images

1. APR 1000

2. DICOM storage; DICOM print & DICOM media – standard

3. System hard disk storage: 10000 images

Essenta RC vs. Iconos MD- Workflow (2/3)







Essenta RC vs.Toshiba Winscope 2000

Essenta RC vs. Toshiba Winscope 2000CompetitionEssenta RC Competitive Comparison

Configuration Essenta RC Toshiba

Generator 50, 65, 80 kWAnode heat storage capacity 300, 800 kHU 300 kHUFocal Spot Size 0.6 / 1.2 0.6 / 1.2

Table weight limit kg (lbs) 160 (350)Table height 89 cm (35") 86 cm (33.9’’)Table tilt 90° / -90° 89° / 30°

Image Intensifier 23, 31 cm

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Essenta RC vs.Toshiba Winmind

Essenta RC vs. Toshiba WinmindCompetitionEssenta RC Competitive Comparison

Configuration Essenta RC Toshiba

Generator 50, 65, 80 kW 50, 80 kWAnode heat storage capacity 300, 800 kHU kHUFocal Spot Size 0.6 / 1.2

Table weight limit kg (lbs) 160 (350)Table height 89 cm (35") 86 cm (33.9’’)Table tilt 90° / -90°

Image Intensifier 23, 31 cm

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Essenta RC vs.Shimadzu Sonialvision 100 (1/2)

Essenta RC vs. Shimadzu Sonialvision 100CompetitionEssenta RC Competitive Comparison

Configuration Essenta RC Shimadzu

Generator 50, 65, 80 kWAnode heat storage capacity 300, 800 kHUFocal Spot Size 0.6 / 1.2

Table weight limit kg (lbs) 160 (350) 204 (450)Table height 89 cm (35") 63 cm – 110 cmTable tilt 90° / -90° 90° / 90°

Image Intensifier 23, 31 cm 30, 40 cm

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Essenta RC vs.Shimadzu Sonialvision 100 (2/2)

Essenta RC vs. Shimadzu Sonialvision 100CompetitionEssenta RC Competitive Comparison

Sales Strategy• Put emphasis on the user interface concept. The concept “vequion” was developed based on experiences in hospitals and supports the workflow both in high throughput examinations (workload optimization) and in complicated angiography / intervention examinations (workflow optimization).

• Explain the benefits of having standard pulsed fluoroscopy as dose reduction feature next to other standard DoseWise features.

• Enter market segment with a true Philips system which is a full member of the Philips portfolio: Major high end components like II, tube and CCD camera Philips designed, engineered Vequion based workflow and ergonomics IQ.

• Capitalize on proven serviceability, durability of systems and the continuity/strategy/vision of the company. Emphasize on value for money. Step in with comparable configuration and express our added value.

Philips CounterMake use of the configuration flexibility, Don’t oversellMake offer comparable to what Shimadzu is offering (functionality wise)Offer DuoDiagnost

Shimadzus Strength

Aggressive pricing & warranty

2nd tube connection

Tomography

15” II

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Essenta RC vs.Villa Apollo

Essenta RC vs. Villa ApolloCompetitionEssetna RC Competitive Comparison

Configuration Essenta RC Villa

Generator 50, 65, 80 kW 50, 80 kWAnode heat storage capacity 300, 800 kHUFocal Spot Size 0.6 / 1.2

Table weight limit kg (lbs) 160 (350) 284 (626) without limitationsTable height 89 cm (35") 60 – 140 cm (23.6-55.1’’)Table tilt 90° / -90° 90° / 90°

Image Intensifier 23, 31 cm up to 40 cm

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Essenta RC: Configuration 1/2Analog

ConfigurationEssenta RC

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Analog Step-in configuration

Catalog section: 709010

NEDA002 Essenta RC conventional

NEDA011 9'' I.I./TV-CCD

NEDA031 50 kW generator

NEDA061 RO 1750 with pulsed fluoro

NEDA101 LCD 18'' control room monitor

NEDA131 Monitor Trolley

Go to “Digital configuration”

Additional options Benefit/Comment

Functionality

NEDA231 Essenta Vertical Stand Wallstand for Chest RAD

Refer to 732 PCR Packages Digital RAD



Essenta RC: Configuration 2/2Digital

ConfigurationEssenta RC

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Digital Step-in configuration

Catalog section: 709010

NEDA261 ESSENTA RC DIGITAL

NEDA011 9'' I.I./TV-CCD

NEDA031 50 kW generator

NEDA061 RO 1750 with pulsed fluoro

NEDA101 LCD 18'' control room monitor

NEDA131 Monitor Trolley

Back to “Analog configuration”

Additional options Benefit/Comment

Functionality

NEDA231 Essenta Vertical Stand Wallstand for Chest RAD

Refer to 732 PCR Package Digital RAD

NEDA181 & NEDA191

DICOM WLM & MPPS DICOM Integration



Brochure

Essenta RC: MarCom

One Pager

Presentations

MarComEssenta RC

How to choose the right system

Accessory Brochure

Product Overview

Web-Page



Essenta RC: Presentations

Customer Presentation

MarCom PresentationsEssenta RC

Sales Presentation



Commercial Specification

Essenta RC: Functional Description

Functional DescriptionEssenta RC

confidential / for internal use only sales guide rad and rf functional description essenta rc*...

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