confidential and proprietary. copyright (c) by else ......confidential and proprietary. copyright...
TRANSCRIPT
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 2019
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 20192
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 2019
Creating a Sustainable Alternative for a
90+ Billion USD Infant Formula market
growing at a CAGR of 9.35% a year
https://vimeo.com/332421323/4dbae1271d
2017-2025 forecast
3
A Golden Opportunity
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 2019
Our planet demands it
Mankind seeks it
Technology & Science Enable it
4
Plant-based is the Future
It’s something Else
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 20195
Favorable Trends for Specialty, Plant-based & Organic
40%of Baby Formula
sold in the US are
Specialty Formula
(allergic/intolerance)
Euromonitor 2018
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 2019
Hamutal Yitzhak
Co-Founder & CEO
Former Head of Infant Nutrition at Abbott labs Israel
Founder & Partner in Heart baby snack co.
Michael Azar
Co-Founder & CTO
Former CEO & Chief Food Technologist at Materna (acquired by
Nestle)
Infant Nutrition production expert
Uriel Kesler
Co-Founder & COO
Former GM PL Infant Formula at Promedico
Healthcare Group, Israel
Founder & Partner in Heart baby snack co.
Founders
6
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 2019
Fabiana Bar-Yoseph
Director Clinical & Regulatory affairs
Former Clinical
Development Director
& Infant Nutrition R&D
Director at Enzymotec,
PhD in Medical
Science
Barak Orenstein
Director Digital Marketing
Former CMO at AHAVA,
past Global Brand Director
at Sodastream, L'Oreal &
Danone, 15+ years of
Consumer Goods
Reuben Halevi
VP Sales Operation
Former senior exec at
Retalix® (NASDAQ:RTLX;
acquired by NCR, 2012);
Retail, eCommerce &
marketing technology expert
Shay Shamir
CFO & Company Secretary
Former CFO at Atlantium
Technologies, Past roles at
SuperCom and Ernst &
Young. BA Accounting,
CPA, MBA
Team
7
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 2019
Prof. Ron Shaoul M.D.
Head of Pediatric Gastroenterology
& Nutrition Institute
RAMBAM Medical Center Haifa, Israel
Brigitte Kohavi, MSc
Chief Pediatric Nutritionist
Head of child & infant nutrition team, SHIBA Medical center Ramat Gan.
National representative at ESPGHAN (European Society for Pediatric Gastroenterology, Hepatology & Nutrition)
Eli Barda
Senior Partner E&Y Israel
Technology & growth market sectors.
Josh Tetrick
Co-Founder & CEOJUST Inc.
Billion Dollar, Sustainable Plant-Based Foods Company, San Francisco, USA
Highly experienced with technology
ventures focused on life sciences and
Agri-tech with vast experience in IPOs,
M&As
Advisors & Supporters
8
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 20199
RONNIE
It all started with a personal pain
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 201910
The Long Journey from Idea to Product
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 201911
The 120 Year Challenge
Infant Formula must meet the
breast-milk nutrition gold standard
• Full amino acid profile
• Identical fatty acids profile ratio
• Exact macronutrients ratio of protein, carbs and fat
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 201912
Cow Milk Protein (90%+)
• One of the strongest allergens
• Suspected to have high levels of antibiotics,
hormones and pesticides traces
• Mass production causes animal welfare concerns
and damages the environment
Soy Protein (<10%)
• Controversial and declining
• A proven allergen
• Is mostly GMO (99%)
• Chemically processed
• Suspected to have harmful effects on infants due to high levels of phytoestrogens
The Problem – Current Options
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 201913
*Presented at the American College of Allergy, Asthma and Immunology (ACAAI) Annual Scientific Meeting, Nov 2018
50%• of US babies
with food allergyare allergic to cow’s milk
• of babies allergic to cow’s milkare allergic also to Soy
Recently study reveals…
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 201914
The Solution
The 1st
100% Plant-based
No-Dairy No-Soy Baby Formula
It is something Else
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 2019
• Based on 2 plants: almond & buckwheat
• Cleanest Label
• Organic
• Free of hormones, antibiotics, gluten, GMO
• Sustainable: minor ecological footprint
• Full Amino & Fatty Acid Profile
• Added natural carbohydrate
15
100% Plant-based
All-natural
Game Changer in Infant & Toddler Nutrition
Imitates the gold-standard of breast milk
nutritional composition values
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 2019
Transforming two plants in an all-natural process to a Breast Milk Nutritional Analog
16
Beyond Organic
Innovative, wholesome, clean label Science & MFG Technology
• Whole plant in its natural form -
NOT chemical extracts or derivatives
• No hydrogenated external oil blends
• No corn syrup solids
• No chemicals
• No fortification with amino acids
• Meets WHO Codex for Infant Nutrition
• Medically-endorsed by leading Pediatric
experts
• Produced in baby-formula grade facilities
with highest standards
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 201917
Strong IP Portfolio
Composition based patent – not technology or process
Patent already granted in 15+ countries : • USA
• Australia
• Eurasia (Russia, Belarus+ 10 others)
• Ukraine
• Japan
• South Africa
• Israel
• New Zealand
Pending in 50+ countries
Valid Through
2034
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 2019
Else NutritionA Foundation for a World of PROPER Nutrition
Vision
18
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 2019
Plant-based, clean label, whole balanced meal products
19
Future Potential Portfolio & Beyond
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 201920
Status & Plans
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 201921
R&D, Production & Marketing Status
• R&D for toddler formula is done
• R&D for Children Nutritional drinks is done
• Last R&D stage for Infant formula
• FDA clinical studies are in preparations
• Pre-Production scaleup runs
• First samples ready
• First commercial production Q2 2020
• US Market research and brand strategy in process
• US Creative branding agencies in vetting process
• New website and e-store will launch in Q1 2020
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 2019
Many consumers have told us: “We need an alternative, right away”
Target Early Adopters First
• Vegan, Vegetarian and Flexitarian Families
• Allergic toddlers & infants who suffer from dairy/soy intolerances
• Families seeking healthy & sustainable nutrition and care for our planet
22
Target Markets
After receiving FDA approval for 0-12 months infant formula, broaden focus to all babies
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 201923
Go-To-Market Strategy
GEO Markets
• North America
• Western Europe
• China
Market Channels
• On-line / Amazon
Baby food eCommerce sites
• Regional/Natural retail chains
Using distributors
Marketing
• Social channels & influencers
• Digital marketing
• Content rich
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 201924
100% plant based
Key Messaging
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 2019
• Else Nutrition Holdings Inc. started trading on the TSX Venture Exchange on June
18 as a Tier 2 ‘Technology’ company, under the trading symbol “BABY.”
• The $7.5 Million CAD investment was raised by Canaccord Genuity Inc.
• The transaction was performed via an RTO (Reverse Take Over) into a CPC
(capital pool company formerly ASB Capital Inc.) traded on the TSX in Canada.
• The Israeli company was well-received by Canadian investors with a 176% rise on
the first day of trading.
• As part of the transaction Else Nutrition took over Golden Heart FMCG Ltd., a
successful Israeli company that develops and markets health food and snacks for
babies and kids in Israel. Else founders Uriel Kesler and Hamutal Yitzhak were the
managing partners at Golden Heart.
25
Corporate Funding Status
Trading in the TSX-V: BABY
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 201926
Thank You
It’s something Else
Contact
Hamutal Yitzhak, CEO
Cell: +972-(0)52-4479931
Email: [email protected]
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 2019
• Trading on TSX Venture Exchange since June 18 (“BABY”)
• Raised $7.5 Million CAD investment by Canaccord Genuity Inc.
• $98+ Billion annual market by 2025 growing at 9.35%
• Founders from Abbott, Nestle & Promedico
• Developed 100% plant-based alternative to dairy infant formula
• Made from 2 plants – Almonds & Buckwheat
• Superior taste and Free of : Dairy & Soy, Hormones, Antibiotics, Gluten, GMO
• Science-Backed
• Clean label, Sustainable, Minor ecological footprint
• Medically endorsed by leading pediatric experts
• Patent Granted in U.S 19+ countries (40+ Patent Pending countries)
• Competitively priced, market ready for toddlers today (12-36 months)
• US launch planned to Q2 2020
27
At a Glance
Confidential and Proprietary. Copyright (c) by Else Nutrition GH Ltd. All Rights Reserved August 2019
Prof. Ron Shaoul M.D.
Head of Pediatric Gastroenterology
& Nutrition Institute
RAMBAM Medical Center Haifa, Israel
Brigitte Kohavi, MSc
Chief Pediatric Nutritionist
Head of child & infant nutrition team, SHIBA Medical center Ramat Gan.
National representative at ESPGHAN (European Society for Pediatric Gastroenterology, Hepatology & Nutrition)
Eli Barda
Senior Partner E&Y Israel
Technology & growth market sectors.
Josh Tetrick
Co-Founder & CEOJUST Inc.
Billion Dollar, Sustainable Plant-Based Foods Company, San Francisco, USA
Highly experienced with technology
ventures focused on life sciences and
Agri-tech with vast experience in IPOs,
M&As
Advisors & Supporters
28