confianzys consulting - profile

Confianzys Consulting Pvt Ltd- Profile

Confianzys ConsultingBackground

Mission

Clients

Five year old Innovation and Product Management consulting entity started by a bunch of passionate product professionals who felt that the Indian ecosystem lacked the strong ‘Product Management’ discipline needed to deliver successful products from India

To help Product Companies conceive Market Driven breakthrough Products and achieve global scale

• More than 75 clients• MNC product companies, Large IT majors (platforms/ products), Growth stage

companies and Start-ups

Confianzys Consulting Pvt Ltd

Confianzys Consulting


Value Interventions• Understanding Market Needs• Developing Market Driven

Products• Product Marketing• Emerging Markets Strategy

Case In Point - 1Client Background•Leading global provider of software solutions for the pay television industry•Delivers a unique viewing experience to their subscribers—anytime, anywhere on any device•High volume clients in the Pay-TV domain; helps providers to monetize their services

Business Challenges•Transitioning from a predominantly services company mindset to a product mindset to

enhance revenue/ profits from their strong Intellectual property assets •Secure leading market share in growth markets driven by the digitization of the cable industry

Confianzys Value Interventions•Deliver Roadmap for IP monetization•Assess Product Management Performance to help review progress / measure performance• Institutionalize the Product Management competencies for a select group of PM practitioners

Value Delivered• Institutionalized product management function and discipline including Flow Model

Implementation•Role – Goal clarity for the function and for the employees•Optimized product portfolio and helped in new product introduction for the growth market


Case In Point - 2Client Background•Hybrid Product / Services entity focused on e-Payments •Government, Telecom, Banking verticals, regulatory driven•High Value / Volume transactions, including complex reconciliation / settlements

Business Challenges•Manage diverse Product versions for different Industries / Customers, Swiss knife approach

with many features rolled into the core product•Ad-hoc Market requirements, diffused Positioning & no product marketing function

Confianzys Value Interventions•Set up Product Management Function & redefine roles / goals & build skills / competencies• Initiate mandatory VOC and MR for all releases, including minor•Build Industry wise Market Plan, Positioning & Value Messages construct•Review Product Roadmaps

Value Delivered•Structured & Validated Market Requirements helped reduce number of releases / updates in a year•Newly setup Product Marketing function helped spot market opportunities early and build pipeline•Sales cycles reduced by 20% across all geographies


Case In Point - 3Client Background•Thirty year old Prima Donna in IT entity in Sri Lanka•USD 5MN in revenues with global aspirations•Core Offer-set: ERP, CRM, Supply Chain , Reconciliation solutions

Business Challenges

Confianzys Value Interventions

Value Delivered•Highest Growth recorded in the last 15 years•Penetrated into Large Accounts in Banking & Government vertical•Established own offices in India & ASEAN based on business growth•Sales Cycle shortened by 30-60 days


•Grow revenues to USD 20MN in next three years•Market entry into India, Middle East & ASEAN countries•No Marketing Function; Create Value Proposition and ‘Buzz’ for IP-Led products

•Redefine Business Vision to target ‘Scale’•Build the Market Plan and Marketing Plan to address new markets•Construct Communication Framework, Positioning & Messages, Marketing Programs & Budget

For any queries, please contact us:

[email protected] 80 4084 7500 / 91 99450 67606

www.confianzys.com

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