confex at ppa connect 2014
DESCRIPTION
How International Confex used leaderboarded to win an event technology award - and all about running an event ambassadors program to increase attendance at your next eventTRANSCRIPT
Leaderboarded at Connect 2014
Winning Together Why social feedback rocks
Leaderboarded at Connect 2014
Nike+ gives social feedback on running
Leaderboarded at Connect 2014
ZPP100 gives social feedback on marketing performance
Leaderboarded at Connect 2014
But what if feedback is multi metric – do you provide it like this?
Leaderboarded at Connect 2014
No, condense and make simple like this…
Leaderboarded at Connect 2014
Then, don’t give live feedback, turn it into a news bulletin
Leaderboarded at Connect 2014
How could you use Leaderboarded?
• Hashtag Fans – who is tweeting most on the hashtag?
• Hero Hacks –journalists sharing and engaging on our magazine
• Expert readers – which readers are most engaged with our content
• Just ask yourself what would a Nike+ program look like for my brand?
Leaderboarded at Connect 2014
HOW CONFEX USED LEADERBOARDED
Leaderboarded at Connect 2014
Inspiring eventprofs with gamification
Leaderboarded at Connect 2014
Clicking in to the news cycle
Leaderboarded at Connect 2014
And yeah we won an award
• Beating Cisco Live…
Leaderboarded at Connect 2014
That’s all folks – time for Q&A
• Toby Beresford
• @tobyberesford
• Kate Disley