confessions of a content man

51

Upload: ican-agency

Post on 09-Aug-2015

213 views

Category:

Marketing


1 download

TRANSCRIPT

→ Craftsmanship→ Storytelling→ Design→ Brand savvy marketing

“...the literary equivalent of crack

cocaine! Who can resist a hit” Steve Poole

“9 ways to know if someone fancies you at the IAB Conference”

• Lego movie

• Show biz slide

• Social team• More than just Art Director & Copywriter• Challenging for agencies of scale

“If content is king,

context is queen”

• Green screen studio pic?

Ted Baker

Jameson

Ben & Jerry's

If you have been affected by any of the issues

raised in this presentation contact

[email protected]@ICANagency