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2013 AKAMAI | FASTER FORWARDTM

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Transforming your business with amazing user-experiences for customers, partners, and employees on any device, anywhere. Mike AferganSVP & GM, Web Experience Business UnitAkamai Technologies

2013 AKAMAI | FASTER FORWARDTMThe Akamai Solution Portfolio

2013 AKAMAI | FASTER FORWARDTMWhat We Announced in October 2012

Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.

2013 AKAMAI | FASTER FORWARDTM- A year ago we told you the online world was changing

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Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.

2013 AKAMAI | FASTER FORWARDTMWhat We Announced in October 2012

Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.

2013 AKAMAI | FASTER FORWARDTM- A year ago we told you the online world was changing

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The Evolution of the Web Continues

DevicesBrowsersOrigins to CloudsReal User Measurements

Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.

2013 AKAMAI | FASTER FORWARDTM

The Evolution of the Web Continues

DevicesBrowsersOrigins to CloudsReal User MeasurementsSource: www.evolutionoftheweb.com/; Netmarketshare & Wikimedia Traffic Analysis Report, Aug 2012

Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.

2013 AKAMAI | FASTER FORWARDTM

The Evolution of the Web ContinuesDevicesBrowsersOrigins to CloudsReal User Measurements

of Enterprise IT organizations are already using public or private clouds as of April 201354%

http://www.virtustream.com/company/buzz/press_releases/neovise_and_virtustream_release_results

2013 AKAMAI | FASTER FORWARDTM

The Evolution of the Web Continues

Performance Matters in the Real World

DevicesBrowsersOrigins to CloudsReal User Measurements

Original

Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.

2013 AKAMAI | FASTER FORWARDTM

The Evolution of the Web Continues

Performance Matters in the Real World

DevicesBrowsersOrigins to CloudsReal User Measurements

Option 1Page Load Time Band (Sec)Abandonment Rate For iPhone Users Across 280+ Websites0510152025Abandonment Rate (%)300 11 22 33 44 55 66 77 88 99 1010 1111 1212 1313 1414 15

Conversion Rate vs. Load TimePage Load Time Band (Sec)0 11 22 33 44 55 66 77 88 99 1010 1111 1212 1313 14>1514 15

PopulationConversion Rate (%)

Impact of Site Performance on overall site conversion rateBaseline 1 in 2 site visits had response times > 4 secondsSharp decline in conversion rate as average load time increases from 1 to 4 secondsfor the converted population (3.22 seconds) than the non-converted population (6.03 seconds) Note: load time is the time it takes from head of the page to page ready (T_Page)

Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.

2013 AKAMAI | FASTER FORWARDTM2013 Milestones for Web Experience

Aqua Ion LaunchFront-End OptimizationMobile AccelerationDevice IntelligenceAdaptive Image CompressionQ4 2012Aqua Ion & Terra Alta ReleasesReal User MeasurementProperty ManagerIncreased FEO performance

Q2 2013Aqua Ion & Terra Alta ReleasesIncreased FEO performanceIncreased middle-mile optimizationsFast DNSEnhanced Reporting & APIsQ4 2013

2013 AKAMAI | FASTER FORWARDTM

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Tech Company Delivers Fast, Quality Experiences with Aqua IonHappy DSA customerHealthy skepticism on moving to IonEvaluated Aqua Ion & RUM to correlate user behaviorDeployed country-based control groupswith Content TargetingTracked conversion rates vs. performance for 2 months

94%avg. performance improvement over DSA3x ROIin conversion

Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.

2013 AKAMAI | FASTER FORWARDTMTurned on DSA a couple years back, dramatic uptick in conversion rates based on performanceA/B testing, review layouts/design to optimize, as well as performanceStrongly invested in Walmart dataPositioned contract (same price as DSA) with rollback clause for trialCanada, France as control groups: Leveraged Content Targeting, and ran them through a basic Ion enhancement (EAP)Everywhere else, full blown with FEOTracked conversion rates, improved performance piece (May July)Conversion 3x incremental spend ($12-$13k, wanted to see more than 3x per month)

Akamai RUM perf data (Top 5 traffic countries - US Count: 19607 DE Count: 5499 CN Count: 5236 JP Count: 4709 IN Count: 3630)Median FEO On 1847ms FEO Off 3585ms13

Tech Company Delivers Fast, Quality Experiences with AkamaiAkamai Real User Monitoring Global Users

Aqua IonDSA Only

94%avg. performance improvement over DSA3x ROIin conversion

Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.

2013 AKAMAI | FASTER FORWARDTMMedian:DSA Only: 3,585msAqua Ion: 1,847msSavings of 1,738 ms

Akamai RUM perf data (Top 5 traffic countries - US Count: 19607 DE Count: 5499 CN Count: 5236 JP Count: 4709 IN Count: 3630)Median FEO On 1847ms FEO Off 3585ms14

Across Locations

Aqua IonDSA Only

Across Networks

Aqua IonDSA Only

94%avg. performance improvement over DSA3x ROIin conversion

Across Browsers

Aqua IonDSA Only

Across OSs

Aqua IonDSA Only

Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.

2013 AKAMAI | FASTER FORWARDTMAkamai Real User Monitoring

Tech Company Delivers Fast, Quality Experiences With Aqua IonBrowser, network & OS view = US data only061013-071113Origin = BRAMPTON, ON - CA15

Data from Real Users65k data points over 7 days

Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.

2013 AKAMAI | FASTER FORWARDTMOnline retailers homepagehttp://www.fingerhut.com (Bluestem Brands)64,805 data points over 7 day period16

Data from Real Users65k data points over 7 days

49%26%1.9xmore audience under 4 seconds with Aqua Ion

Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.

2013 AKAMAI | FASTER FORWARDTMOnline retailers homepagehttp://www.fingerhut.com (Bluestem Brands)64,805 data points over 7 day period17

Data from Real Users65k data points over 7 days

16%33%2.1xless audience>8 seconds with Aqua Ion

Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.

2013 AKAMAI | FASTER FORWARDTMOnline retailers homepagehttp://www.fingerhut.com (Bluestem Brands)64,805 data points over 7 day period18

UK Online Retailer Delivers Fast, Quality Experiences with Akamai

Median:DSA Only: 6,771 msAqua Ion: 3,338 msSavings of 3,433 msAqua IonDSA OnlyAkamai Real User Monitoring UK Users, UK OriginRWD Site

103% avg. performance improvement over DSA

Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.

2013 AKAMAI | FASTER FORWARDTMOriginally on DSDStarted talking to them about FEO over a year ago (Guy spoke to them soon after Blaze acquisition)Always a topic of interest6 months ago, indicated they were redeveloping their website (multiple countries); moving to RWD for all devicesMost interest on the mobile side; highly concerned about mobilePreviously had been using Usablenet; wanted something in-houseDiscount merchandise targeted users on older devices19

Business Challenge:Enter new global markets profitably and ensure a world-class experience for first-time customersSolution: Terra AltaBenefits:Faster Time-to-Market: 400% reduction in time to deploy new servicesGreater uptime: >99% availability of their most profitable application during heavy usage(from 80-90% avg)Deferred Infrastructure purchases: 80-95% web server offload across the boardDelivering the next generation of online learning & test taking

2013 AKAMAI | FASTER FORWARDTMAkamai empowers Pearson Education to deliver rich, interactive, and engaging online learning and test taking experiences to users worldwide

ROI metrics:-Infrastructure cost savings: 80-95% server offload across all their web enabled applications resulting in millions of dollars in infrastructure cost savings -TTM - standing up new applications to serve new markets has been reduced from over a year to ~3 months-Uptime previously experienced 80-90% availability during peak season. Now using Akamai to ensure > 99% availability of their most profitable application through their b

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