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CONFERENCE INNOVATION PLYMOUTH, 12th and 13th OCTOBER 2010

PRESENTATION OF JEAN-MICHEL GAIGNEASSOCIATION DES PORTS DE PLAISANCE DE BRETAGNE

Using web and mobile web technologies to :

Promote/Optimize marina berth managementProvide new services to marinas and sailors

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Background : The passport was created in 1984 by the SAGEMOR, the

Conseil Général of Morbihan through SAGEMOR to encourage berth holders movements. Now the passport scheme is widespread in over 40 marinas.

The principle : The yachtsman declares his cruising periods to the marina.In return, he doesn't have to pay his stop-over nights in the

different members marinas.

The advantage for the marina : => to know exactly berthing availabilities and how long the berths

remains unoccupied.The advantage for the berth holder : free stop-overs encouraging him to cruise new grounds.

A case study of innovative technology :The SAGEMOR digital passport : a networking program

for marina operators and berth holders

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The SAGEMOR «passport » concerns 40 marinas and

more than 20 000 berth holders

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A « manual » management system getting heavy

Risks of mistakes and wasting time during invoicing periods

Restrictions for the berth holders who have to declare their cruise during marina opening hours

Rising management costs

Getting bigger and bigger but less and less flexible

A great success but with limits

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widen the marina network and simplify the system

offer more services to berth holders

increase the number of declarations of cruising

open new perspectives / to be in the forefront of technology

lower management costs

improve the monitoring thanks to real time operations

The digital passport to meet the following objectives:

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A multi access website, an interactive voice server and a web application for 2011

Targets for the berth holders :a 24/7 website to declare their cruising periods a personal space with : listing of their cruises Information about their advantages

Targets for the marinas : Share information between marinas and yachtsmen to centralise call declarationsCollect and sharing of data

The technical solution

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Card management Communication, promotion, training, hot line

inform the yachtsmenguide them and answer their questions show them all the advantages of the «passeport escales »

Identify the berth holderscreate a berth holder communityImprove the individual relations

The technical solution

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Cruising declarationsFree nights taken« received » passport visitorsNavigation trends and customsMovement monitoringDestinations

Goal: to offer more services to customers

Using data to control the marina waterspace in real time Providing statistics for a better knowledge of the customer profile

« Real time » tools for a better knowledge of the customer

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About PrimOcean

PrimOcean uses the web and mobile technology to create customised offers and improve the customer relationship

PrimOcean is in charge of the networking program created by the SAGEMOR, called « passeport escales »

PrimOcean creates services for : marina management with new technology (nautical pass – incentive

program for yachtsmen) sailors with selection of advantages, including discounts in specialist outlets,

loyalty program.

PrimOcean develops statistic tools to improve management decisions.

Contact : Gildas Mottais – 00 33 (0)6 15 29 02 67 – 00 33 (0)2 97 68 94 37

gildas.mottais@primocean.com

CONFERENCE INNOVATION FALMOUTH, 12th and 13th OCTOBER 2010PRESENTATION OF JEAN-MICHEL GAIGNE

ASSOCIATION DES PORTS DE PLAISANCE DE BRETAGNE

The MEPS: A unique boat-lift system for

more productive dry stack storage operations

Le Crouesty en Arzon, Brittany

✔The marina of Le Crouesty is one of the largest of Brittany with more than 1400 wet berths.

✔ « Le Port du Crouesty » offers also the widest range of services including many shipyards, boat dealers, engineers, all sorts of yachting professionals, various hard standing areas, and since 2007, a dry stack storage unit for 120 boats.

✔The dry stack storage equipment is operated with a unique boat-lift system, which is almost fully automatic. This system, called « MEPS » meaning « Mise à l’eau en Port à Sec » has been conceived by ACG, a french company based in Normandy, in close cooperation with SAGEMOR, the famous breton marina operator.

✔This innovative machine is the first one to be established in France. It allows the boats stored on the racks to be driven down to the water in just a few minutes. No need to use the slipway nor your trailer, everything is done by the « MEPS » system !

✔In 5 minutes, a boat stored on the racks is taken out by a forklift truck and then simply put down on the wooden and plastic cradle of the machine. 

✔Well maintained between the arms of the machine, the cradle slides alongside the quay wall and the boat is gently lowered down to the water, whatever the tide conditions.

✔The crew, waiting on the dedicated adjacent pontoon, has just to jump on board, and enjoy a wonderful day at sea !

✔The system has already convinced many berth holders who decided to resign from a wet berth for a dry stack subscription.

✔The handling time has been greatly reduced and even if you come back around 6 PM, at peak time, you just have to leave your boat on the adjacent ponton and give the key to the drystack operator who will care of everything.

✔The system performance allows handling up to 12 boats per hour, which is 3 times faster than in any conventional manner.

✔The maximum size of boats is 7,50 meters long, 3,10 meters wide for a weight of 1,8 tonne, this is to say the characteristics of the most common day fishing-cruising boats or RIBs sailing in the area.

remains at your disposal for further information.

CONFERENCE INNOVATION FALMOUTH, 12th and 13th OCTOBER 2010PRESENTATION OF JEAN-MICHEL GAIGNE

ASSOCIATION DES PORTS DE PLAISANCE DE BRETAGNE

A card controlled access

to slipways for trailer boats

Perros-Guirec, Brittany

✔Today, in many ports, the use of the slipways is not free.

✔Access to the slipways is often controlled by automatic bollards, or barriers.

✔Usually, the boat owners have to go firstly to the marina office, pay a fee, ask for a card or an electronic key to operate the system and return it after use. Sometimes, you even have to wait for a marina bosun to assist you.

✔If you’re outside the working hours, you cannot use the slipway !

✔The town of Perros-Guirec which operates 2 marinas in different parts of its coastline had the problem with its slipways. The development of self-launch of trailer boats and RIBs required a more efficient system to manage the slipway operations.

✔The solution: an automatic system working with a simple bank card whatever the time !

✔You can either use a simple bank card (Visa, Mastercard…), or a privative electronic key if you are a frequent user and have a subscription to the marina services.

✔When you leave the slipway after having launched your boat, your car is automatically detected and the hydraulic bollard goes down.

✔When you pay with your bank card, the terminal gives you a ticket with a code, which is valid for a single or several boat launchings. The terminal is equipped with a GSM chip in order to process the banking operations in real time. It is waterproof and resistant to sea spray. There is a remote control from the marina office in order to monitor the system.

Unless you forget some of the basic safety rules, this system will satisfy you !

Perros-Guirec marina remains at your disposal for further information about this system conceived by: