Conference Information

General Information

Conference Location Yale School of Management Evans Hall 165 Whitney Avenue New Haven, CT 06511 Friday sessions in Zhang Auditorium. Saturday sessions in Classroom 2400.

Conference Schedule Begins: Friday, May 10 at 8:00am with continental breakfast. Welcome remarks begin at 8:30am. Concludes: Saturday, May 11 at 1:00pm.

Welcome Reception • Sponsored by 1664 Blanc Thursday, May 9, 6:00–8:00 pm The Study at Yale – Penthouse 1157 Chapel Street New Haven, CT 06511

Friday Evening Reception • Sponsored by Stories Company Friday, May 10, 5:30–7:00 pm The Forum, Evans Hall 165 Whitney Avenue New Haven, CT 06511

Hotels The Omni Hotel (203) 772-6664 155 Temple Street New Haven, CT 06510

The Study Hotel (203) 503-3900 1157 Chapel Street New Haven, CT 06511

Transportation Metro Taxi (203) 777-7777Heritage Taxi (203) 466-6666Quick Taxi (203) 777-7778Union Station 50 Union Avenue, New Haven, CT 06519

Frequently Asked Questions

How do I connect to WiFi?

The wireless connection name is YaleGuest. Simply open a browser, accept the terms and you will be able to connect.

Is there a Twitter hashtag?

Yes. We encourage you to tweet about the conference using #YaleInsights19

What is the dress code for the conference?

We encourage attendees to wear professional, business casual attire.

Where is the Friday evening reception?

The reception will be held in The Forum (Room 1400) on Evans Hall’s first floor immediately following the conference, from 5:30–7:00pm.

Is transportation provided to the conference from nearby hotels?

Yes. A shuttle will be provided from the Omni New Haven Hotel and The Study at Yale Hotel on the mornings of Friday, May 10 and Saturday, May 11. Please refer to the Shuttle Schedule page for detailed timing.

We will have Uber vouchers available for you to return to your hotel following the Friday evening reception. Please note, transportation will not be provided for the Thursday evening Welcome Reception.

Is parking available nearby?

Parking for the Thursday evening Welcome Reception is available at one of the many public garages/lots in downtown New Haven. We do not provide vouchers for Thursday parking.

For the Friday and Saturday sessions, you can park in Yale’s Pierson-Sage Garage at 350 Edwards Street. The code to enter and exit the garage is: 397#.

Please refer to the Parking Information Page for details and directions.

How can I obtain presentation materials?

We will be posting videos of some conference speakers on our YouTube channel (https://www.youtube.com/channel/UCFM_FhrSC46Y5Zenly8Ie1g). An email will be sent when these materials are available.

Contact our logistics team:

Dan Blanchard – 203.432.6018 / daniel.blanchard@yale.edu

Emily Embler – 203.432.6183 / emily.embler@yale.edu

Parking Information

Thursday, May 9

Chapel-York Street Garage – 172 York Street

The Shops at Yale Parking – 161 York Street

For Thursday evening’s Welcome Reception at The Study

at Yale Hotel (1157 Chapel Street), you can park at any of

New Haven’s many public lots or garages. We recommend

the Chapel-York Street Garage (172 York Street), a 3-

minute walk from The Study.

Friday, May 10 and Saturday, May 11

Pierson-Sage Garage – 350 Edwards Street

All-day parking is available at the Pierson-Sage Garage,

located just off Whitney Avenue. Please note that the

garage entrance has changed since last year’s conference.

Use code 397# at the first gate in the parking lot and the

entrance to the garage. Use the same code for entry and

exit.

From North or South

Take Exit 3 off of I-91 North or South toward

Trumbull Street. Merge onto Trumbull Street.

Turn RIGHT onto Whitney Avenue.

At second traffic light, at the intersection of Whitney Ave and Humphrey Street,

turn LEFT into the parking lot.

Take the first RIGHT and drive towards garage. Enter 397# to proceed through the gate.

Enter Pierson-Sage Garage using code 397#.

Shuttle Information

A shuttle will be available to transport conference attendees to the conference on the morning of

Friday, May 10.

7:45am – Shuttle Arrives at The Study at Yale

8:00am – Shuttle Departs from The Study at Yale

8:05am – Shuttle Arrives at The Omni New Haven

8:15am – Shuttle Departs from The Omni New Haven

8:25am - Drop-off at Evans Hall

A shuttle will be available to transport conference attendees to the conference on the morning of

Saturday, May 11.

7:45am – Shuttle Arrives at The Study at Yale

8:00am – Shuttle Departs from The Study at Yale

8:05am – Shuttle Arrives at The Omni New Haven

8:15am – Shuttle Departs from The Omni New Haven

8:25am - Drop-off at Evans Hall

Please note: There are no shuttles provided for the Thursday, May 9 Welcome Reception. There is

no shuttle returning to the hotels after the Friday evening reception, but Uber vouchers will be

available upon request.

NEW HAVEN FOOD & DRINK GUIDE 2019

Coffee

Blue State (84 Wall St, 203-764-2632)

Willoughby’s (258 Church St, 203-777-7400)

Koffee? (104 Audubon St., 203-562- 5454)

Atticus Bookstore (1082 Chapel St, 203-776-4040)

Book Trader Café (1140 Chapel St #A, 203-787-6147)

Jojo’s (1177 Chapel St, 203-785-8888)

Drinks

Zinc (964 Chapel St, 203-624-0507) – Some of the best appetizers in town; an upscale bar atmosphere.

Barcelona (155 Temple St, 203-848- 3000) – A good place for after-dinner drinks and late night tapas.

116 Crown (116 Crown St, 203-777- 3116) – Another place with a good late-night menu and great vibe.

Ordinary (990 Chapel St, 203-907-0238) – Creative cocktails and menu including must-try candied bacon.

Firehouse 12 (45 Crown St, 203-785-0468) – Below street level, small, nice, understated.

Beer Collective (130 Court St, 203-507-2602) – Laidback drinks and some beer education.

Prime 16 (172 Temple St, 203-782-1616) – One of the best beer selections in town; great happy hour.

Food

L’Orcio (806 State St, 203-777-6670) – Italian

Union League (1032 Chapel St, 203-562-4299) – French

Olea (39 High St, 203-780-8925) – Spanish/Mediterranean

Roìa (261 College St, (203-200-7045) – French/Italian

Miya’s Sushi (68 Howe St, 203-777-9760)

Mecha (201 Crown St, 203-691-9671) – Japanese

Taste of China (954 Chapel St, 203-745-5872) – Sichuan

Lalibela (176 Temple St, 203-789-1232) – Ethiopian

Olmo (93 Whitney Ave, 203-624-3373) – Bistro & cheese shop

Claire’s (1000 Chapel St, 203-562-3888) – Vegan, vegetarian and kosher sweets and fare

Louis’ Lunch (263 Crown St, 203-562-5507) – Birthplace of the hamburger

Pizza (in New Haven, a category unto itself) ___________________________________

Pepe’s (157 Wooster St, 203-865-5762) and Sally’s (237 Wooster St, 203-624-5271) – The original spots.

Modern Apizza (874 State St, 203-776-5306)

Da Legna (858 State Street, 203-495-9999)

Bar (254 Crown St, 203- 495-1111)

Ice Cream & Sweets

Ashley's (280 York St, 203-776-7744)

Arethusa (1020 Chapel Street, 203-390-5114)

Libby’s (139 Wooster St, 203-772-0380)

Sweet Mary’s (129 Court St, 203-777-6279)

Interesting Buildings & Spaces

Though surely the least comprehensive Yale architecture list you’ll ever see, there are a few buildings that

provide particularly good excuses to dive into the main campus. The Beineke Library (121 Wall St, 203-

432-2977) houses Yale’s rare book collection. A great collection, of course, but if you don’t have time for

the books, at least pop into the lobby to check out the marble walls so thin you can see the sunlight shine

through them. Skull & Bones (64 High St.) was the first of Yale’s secret societies. There are now an

interesting variety of crypts around campus (each housing a different secret society), but this is the original.

The sculpture garden at the Yale Art Gallery (1111 Chapel St, 203-432-0600) is a great space for a bit of

peace in the middle of the city.

Quick Drives

The best breakfast/brunch in town is unquestionably Bella’s in Westville (896 Whalley Ave, 203-387-

7107), about 10 minutes away by car. Lots of interesting options in this cozy café, all of them good. The

best waterfront option in town is Shell & Bones (100 S Water St, 203-785-8086)—the food is fantastic but

the porch alone is worth the trip. East Rock Park has jogging trails, a small river, and the best views of the

city. Stony Creek Brewery (5 Indian Neck Ave, Branford 203-433-4545) is host to beautiful views of the

Connecticut Shoreline including a gorgeous taproom, beer brewed on-site and a rotating cast of food trucks.

Name Company/Organization Title

Daniel Hoyord 3M Global Insights Manager

Autumn McDonald ADM Insights & Strategy Owner

Supriya Laknidhi Aetna, CVS Health Member Analytics Lead

Martin Polk Alcon Global Director, Behavioral Insights

Stephanie Dangles Amazon Business Analyst

Kiersten George Amazon Customer Insights Analyst

Linda Schupack AMC Network President of Marketing

Vanessa Rosado Anheuser-Busch InBev Global Director, Marketing Capability

Wai Lin Yip Arlo Hotels Corporate Director of E-Commerce

Anne Beall Beall Research, Inc CEO

Jason Atkins Bionic Consumer Insights Manager

Michelle Goliger Bloomingdale's Customer Insights Analyst

Maria Irwin Bloomingdale's Director, Customer Insights

Pascal Enohnyaket Boston Consulting Group Project Leader

Calvin Burwell Calvin Burwell Brand Consulting Owner

Henrik Tinsfeldt Carlsberg USA International Commercial Graduate

Arun Adhikary Carlsberg USA Senior Director

Elliott Ballantyne Carlsberg USA Regional General Manager

JR Edwards Carlsberg USA Country Director

Mary Gormley Carlsberg USA National Marketing Manager

Radha Subramanyam CBS Television Chief Research & Analytics Officer

Erica Carranza Chadwick Martin Bailey VP, Consumer Psychology

Julie Kurd Chadwick Martin Bailey Vice President

Judy Melanson Chadwick Martin Bailey VP, Practice Leader

Kathy Ofsthun Chadwick Martin Bailey VP, Qualitative Strategy + Innovation

Erin Morris Charter Communications Manager

Vikram Nangia Charter Communications SVP, Credit Services

MJ Jolda CMO + Co. Principal & CMO

Sura Tilakawardane CNN Senior Director, Business Development

Kalindi Mehta Colagte Palmolive Director, Insights, North America

Mariana Saltachin Colgate Palmolive Senior Manager, Insights

Cherry Robinson Dermatologic Cosmetic Laboratories President & CEO

Jeffery Fink Diageo VP, Innovation Planning & Ideation

Daniel Ryan Digitas Head of Consumer & Cultural Intelligence

Mandy Solin Dimensional Fund Advisors VP, Global Client Group

Steven Beil Discover Principal Creative Development

Julie Kurd Edgewell Personal Care Manager, Syndicated Research

Renee Rogers Edgewell Personal Care Senior Manager, Consumer Insights

Corey Barrette Edgewell Personal Care VP, Consumer & Product Insights

David Hyland Edgewell Personal Care Director, Consumer Insights

Industry Attendees

Patricia Lai Edgewell Personal Care Associate Manager, CPI Sun Care

Cindy O'Flanagan Edgewell Personal Care Senior Manager, Global Consumer Insights

Tara Sunderland Edgewell Personal Care Senior Global Consumer Insight Manager

Kay Umeda Electronic Arts Consumer Insights Analyst

Peter McSherry Epsilon VP, Digital Analytics

Kristen Kennedy Facebook Business Lead

Will Platt-Higgins Facebook VP, Global Client Partnerships

Devon Zdatny First & First Consulting CEO

Preeti Adhikary Fusemachines Inc. VP, Marketing

Abhi Jadhav Georgia Pacific Marketing Strategist

Jim Firestone Goodyear Board Member

Jeremy Cohen Harry's Inc. Manager, Customer Insights

Mark Demuro Horizon Group President

Michelle Arnold Humana Senior Professional

Meredith Graham Humana Marketing, Member Engagement

Emily Hext Humana Director, Member Engagement

Ari Sheinkin IBM VP, Global Marketing Analytics & Media

Ed Harrington Ideas To Go CEO

Dina Pancoast Ideas To Go Innovation Process Facilitator

Beth Storz Ideas To Go President

Tyler Thompson Ideas To Go Marketing & Creative Process Specialist

Lauren Demar Ipsos Chief Growth Officer

Janet Oak Ipsos SVP, Deputy Head Media & Entertainment

Jeff Wu Johnson & Johnson Consumer Research Fellow

Brent Shaw JP Morgan Chase Market Research Manager

Sarah Cain JPMorgan Chase Head of Credit Card Consumer Insights

Mike Mickunas Kellogg Company VP, Global Insights & Analytics

Amit Sabharwal Lippincott Partner

Kirsten Heer Manning Consulting Principal

David Arrigoni MarketVision Research Vice President

Stefan Bolea Mars Wrigley Confectionery Strategic Planning Manager

Matthew Scherzer Mars Wrigley Confectionery Senior Manager, Consumer & Market Insights Seasonal

Jessica Southard Mars Wrigley Confectionery Senior Insights Manager, Exploration

Laurence Bucher Mars Wrigley Confectionery Global VP, Consumer & Market Insights

Amy Hills Mastercard VP, Marketing

Melville Blake Maywood Advisors Founder

Jami Guthrie McDonald's Corporation VP, Consumer Insights

Laura Walker MediaItalics Founder

Tracy Rosen Meeting Street Marketing Principal

Bob Myers Merck Director, Customer Insights

Scott von Lutcken Merck Director, Global Customer Insights, Payer Value and Access

Lisa Courtade Merck Department Lead, ED Global Customer Insights

Sid Adukia MetLife Director, Global Brand & Marketing

Dan Goldstein Microsoft Research Principal Researcher

John lostys Montclair State University Program Director

Wendi Parson Museum of Arts and Design Deputy Director, Communications and Marketing

Evan Huggins National Debt Relief DMP Audience Lead

Francesca Cruz New Avon Strategy & Insights Director

Hannah Cao PayPal Manager

Maria Mileder PayPal Technology Leadership Program

Daniel Darst People's United Bank SVP, Bankwide Brand, Advertising & Investment Marketing

Stephan Gans PepsiCo SVP, Global Insights

Nick Graham PepsiCo VP, Insights & Analytics

Sarah Maloy PepsiCo Senior Director, Insights

Ewa Witkowska PepsiCo VP, Insights & Analytics

Seth Minsk Pfizer Consumer Healthcare Director, Consumer Insights

Timothy Paskowski Plura Interactive Founder

Maria Mullen Primo Water VP, Consumer Experience

Caroline Loevner Procter & Gamble Assistant Brand Manager

Paul Fraser Progressive Leasing Senior Brand Manager

Reed Fisher Prudential Director, Competitive Analysis

Navjot Gill Prudential VP, Insights & Market Dynamics

Julia Casey Quinnipiac University Director, Marketing Communications

Stephen Doviak Quinnipiac University Senior Director, Marketing & Analytics

Jacqueline Holliday Roush VP, Marketing

Chevy Williams RXBAR Director, Consumer Insights

Vanessa Vachon Sanofi Global Head Consumer & Market Insights

Hendrik van Vuuren Sanofi Head of Consumer Marketing Insights, North America

Paula Deambrossi SC Johnson Director, Consumer Insights & Business Analytics

John Evans Scotts Miracle-Gro Company Brand Communications Strategist

Winnie Wong Seiu 775 Benefits Group Adult Education Program Manager

Gregory Gervais Spectrum Networks Marketing Analyst

Ryan Richards Spectrum Networks Audience Insights Director

Seth Farbman Spotify Former Chief Marketing Officer

George Carey The Family Room, LLC CEO

David Rubin The New York Times Chief Marketing Officer

Debra Serebrin Turner Broadcasting Director, Marketing

Mallom Liggon Turner Sports/WarnerMedia Director, Insights & Strategy

Stan Sthanunathan Unilever EVP, Consumer & Market Insights

Veronica Genao Veoci Sales Director

Jonas Lee Verus Analytics Managing Director

Sara Dent Woods Hole Oceanographic Institution Trustee

Adam Leader

Name Company/Organization Title

Makarand Mody Boston University Assistant Professor

Youngseon Kim Central Connecticut State University Associate Professor

Michel Tuan Pham Columbia Business School Professor

Khaled Boughanmi Cornell University Assistant Professor

Jian Ni Johns Hopkins University Associate Professor

Michael Diamond New York University Academic Director & Clinical Assistant Professor

Matthew Rocklage Northeastern University Assistant Professor

Shyam Lodha Southern Connecticut State University Professor

Amit Singh Southern Connecticut State University Assistant Professor

Lynn Kwak Southern Connecticut State University Professor

Xueming Luo Temple University Professor

Anastasiya Ghosh University of Arizona Assistant Professor

Paola DiMeglio University of Bridgeport Student

Maria Bouffard University of Bridgeport Student

Bicheng Yang University of British Columbia Assistant Professor

Rob Jones University of Chicago Student

Hualu Zheng University of Connecticut Assistant Professor (visiting)

Carmina Cavazos University of Hartford Assistant Professor

Hyunjung Lee University of Hartford Assistant Professor

Tim O'Day University of Michigan Professor

Pranav Jindal University of North Carolina, Chapel Hill Assistant Professor

Aayushi Kapdia University of Rochester Student

Ged King Wake Forest University Adjunct Professor in the Practice

Tat Chan Washington University in St. Louis Professor of Marketing

Chakravarthi Narasimhan Washington University in St. Louis Professor

Ravi Dhar Yale Center for Customer Insights Director

Treeny Ahmed Yale Center for Customer Insights Executive Director

Jennie Liu Yale Center for Customer Insights Executive Director

Nathan Novemsky Yale Center for Customer Insights Professor

Dan Blanchard Yale Center for Customer Insights Associate Director

Allison Dickin Yale Center for Customer Insights Assistant Director, Research

Paul Stillman Yale Center for Customer Insights Postdoctoral Associate

Nicole Biceglia Yale Center for Customer Insights Sr. Administrative Assistant

Emily Embler Yale Center for Customer Insights Sr. Administrative Assistant

Dan Kahan Yale Law School Professor

Ishita Chakraborty Yale School of Management Student

Jordan Woll Yale School of Management Student

Zoe Chance Yale School of Management Assistant Professor

Hortense Fong Yale School of Management Student

Taly Reich Yale School of Management Professor

Academic Attendees

Mary Zhao Yale School of Management Student

Valentine Quadrat Yale School of Management Student

Yuan Ding Yale School of Management Student

Kristen Hunt Yale School of Management Student

Minkyung Kim Yale School of Management Student

Mo Zhou Yale School of Management Student

Yaowen Yap Yale School of Management Student

Minkyu Shin Yale School of Management Student

Kosuke Uetake Yale School of Management Associate Professor

Christine Ruzek Yale School of Management Associate Director, Career Development

Jan Kuo Yale School of Management Student

Soheil Ghili Yale School of Management Assistant Professor

Ankit Sisodia Yale School of Management Student

Subrata Sen Yale School of Management Professor

Jiwoong Shin Yale School of Management Professor

Mert Türkben Yale School of Management Student

Minju Han Yale School of Management Student

Jon Iwata Yale School of Management Executive-in-Residence

Yaowen Yap Yale School of Management Student

Molly Crockett Yale University Assistant Professor