Conference Co-Marketing Tutorial

PROGRAM OVERVIEW

You promote ISTE 2014 to

your members

We promote your organization to

our attendees in your region

You receive additional perks and discounts!

1. What ISTE Does For You

2. What You Do For ISTE

3. Promotional Resources & Tips

4. Key Messages

5. Pricing & Discounts

6. How ISTE Promotes You

7. More Perks

8. Q & A

TUTORIAL OUTLINE

Your members get the Super Early Bird rate ($269/ISTE members or $378/non-ISTE members) extended from April 1 to May 1.

We promote your organization and your conference activities to our attendees in your state/region.

You get 3 VIP seats at each keynote session.

You get 1 free registration for next year’s conference for every 15 of your members who attend this year.

WHAT ISTE DOES FOR YOU

Reserve a hotel block for your leadership or members.

Reserve a space at a conference headquarters hotel to host a reception to promote your organization.

Host a booth at the conference to promote your organization.

Use a direct mail list of registrants in your state/region.

OPTIONAL PERKS

WHAT YOU DO FOR ISTE

Promote ISTE 2014 to your members throughout the year using a variety of member communication channels.

Feature ISTE 2014 on your website.

Give an invitation to ISTE 2014 during a general session at your annual conference.

Tweet before and during ISTE 2014 using #ISTE2014.

Submit a semi-annual and annual fulfillment report.

WHAT YOU DO FOR ISTE~ AT ISTE’S REQUEST

Include flyers as a seat drop or bag inserts (most likely only at places we exhibit).

Include a display ad in your conference program – printed or mobile.

Arrange an exhibit booth for ISTE at no cost if we request to exhibit at your conference.

PROMOTIONAL RESOURCES & TIPS

ISTE emails and conference website- isteconference.org

Affiliate wiki- http://affiliates.iste.wikispaces.net/Co-Marketing

Co-marketing Listserve - and general affiliate Listserve too!

Timeline- tbd

Unique links for each affiliate- separate links for emails, web/digital, and social

media

PROMOTIONAL RESOURCES & TIPS

What are your typical member communication channels?- emails- newsletters- at your events- social media

What do you include on your website?- banner ads- call outs to your own activities and/or presenter- keep updating it!

How will you share your excitement during your on-stage invitation at your conference?

KEY MESSAGES

Your excitement! Your stories!

The value of your members attending together.

Your members MUST indicate membership in your affiliate during registration.

- why? how?

Your deadlines- hotel, March 27; Super Early Bird price,

May 1

KEY MESSAGES

Your events at the conference.- reception or booth

Any presenters from your organization/area.

Discounts on ISTE membership and conference registration.

WHAT’S THE SCOOP ON ISTE DISCOUNTS?

ISTE member = Member pricing on conference registration

Affiliate member = Discount on ISTE membership: $10/standard or $30/premium

Co-marketing affiliate member

= Super Early Bird registration price extended until May 1

HOW ISTE PROMOTES YOU

What• NEW customized email

to conference registrants in your state/region throughout the year.

• Pre-conference and post-conference direct mail lists.

How• We will ask for your

customized text. Emails will be sent to our new registrants about two weeks after they register.

• We will ask if you’re interested. You get the list for a one-time use.

HOW ISTE PROMOTES YOU

What• Customized email to

conference registrants in your state/area in late May to promote your conference activities.

• We list co-marketers on our ISTE event calendar, conference website, mobile app, digital program, etc.

How• Similar to ongoing

email, but you’ll have an opportunity to update your text to highlight current offerings.

• Keep us updated of your conference activities.

HOW ISTE PROMOTES YOU

What• Host or co-host a

booth at the conference to promote your organization.

• We’ll mention you in our social media as best as we can fit it into our schedule.

How• Invitation goes out in

Dec or Jan. You’ll need to staff the booth during exhibit hours.

• We already have your conference dates but would like your hash tags!

EVEN MORE PERKS!

What: Hotel block for your leadership or members

How:• Requests have already been submitted.

• Confirmations will be sent to you on Nov 4/5 directly from Experient.

• “Public” = can navigate to housing pages on our website.

• “Private” = hidden page but still available online; you’ll be given the link.

• Reservations must be made with a credit card.

EVEN MORE PERKS!

What: Hotel block for your leadership or members

How:• Online housing opens November 14.

• Deadline to reserve rooms within the block is March 27. Please remind your leaders/members to use the block.

• Experient will send you updates periodically between now and then.

• Questions?

EVEN MORE PERKS!

What: Host or co-host a reception

How:• You can hold your event at our conference

headquarters hotel, or find your own space off-site.

• We will send an invitation for on-site space request in Jan/Feb.

• You work directly with hotel/event staff to make arrangements.

• Space is free but food/beverage is your cost.

EVEN MORE PERKS!

What: Complimentary conference registrations

How:• You’ll receive 1 free registration for next year for every

15 of your members who attend this year.

• Your members MUST indicate membership in your affiliate during their registration process. They can modify their registration later on.

• We will calculate your free registrations based on post-conference attendance reports.

• We will send you instructions and a URL to give to the people who will register themselves.

• This year: instructions/URL will be sent in late October.

QUESTIONS?