conférence big data soft computing
DESCRIPTION
Conférence de Soft Computing sur les applications big data dans le domaine du marketing client et du crmTRANSCRIPT
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olume
itesse
ariété
éracité
aleur
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olume
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itesse
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ariété
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Industrie Retail Média Assurances
Energie Banque Telecom Transport
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Ressource PU Unité Exemple Prix Par
Stockage 0,09 € /Go*mois 35,7 3,30 € /mois
Requête interactive 0,03 € /Go traité 11,5 0,31 € /requête
Requête batch 0,02 € /Go traité 11,5 0,18 € /requête
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Comment transformer chacune des visites
des sites web et mobile en une opportunité
de connaissance et de vente ?
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Acheter
S'informer "Voir"
Navigation
Provoquée
Navigation
Spontanée
Segment 1
% des Visites
Segment 2
% des Visites
Segment 3
% des Visites Segment 4
% des Visites
Segment 6
% des Visites
% des Achats
Segment 5
% des Visites
% des Achats
Xx % des Visites Xx % des Visites xx % des Visites
-50%
17 min
Durée de la
Navigation
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Comment utiliser mon audience et les
dialogues des réseaux sociaux comme un
vecteur de transformation de mon « offre »
relationnelle ?
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1. Analyse du contenu des posts (occurrence des mots et thèmes)
2. Les liens entre les mots employés et thématiques abordées
4. Les profils-type des « posteurs » selon leur sentiments / thèmes
3. La mesure de la perception positive/négative
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Comment développer une mécanique
relationnelle qui maximise la valeur client
pour l’enseigne et les bénéfices clients ?
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Tag 1 : P1/P2/P3/P4
Tag 2 : P1/P2/P3/P4
Tag 3 : P1/P2/P3/P4
Tag 4 : P1/P2/P3/P4
…..
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𝐋𝐨𝐢 𝐝𝐞 𝐊𝐫𝐲𝐝𝐞𝐫 ∶ € 𝐆𝐨 = 𝟏𝟎−𝟎,𝟐𝟓𝟎𝟐∗ 𝐚𝐧−𝟏𝟗𝟖𝟎 +𝟔,𝟑𝟎𝟒
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S ensibilisation
tratégie
andbox
R oadmap
ollout
un
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