conducting successful job fairs: a guide to event management
DESCRIPTION
Agile1 designs, manages and executes multiple job fairs for our clients. This deck is a step by step approach to planning and executing a successful job fair.TRANSCRIPT
JOB FAIR/EVENT MANAGEMENT
VOLUME HIRING MADE EASY
ONE WORLD. ONE WORKFORCE.
Tracey Friend VP & Practice Leader, RPO
Agile•1
Nicky Westrup VP, Talent Management
AccentCare, Inc.
PRESENTERS
ONE WORLD. ONE WORKFORCE.
ONE WORLD. ONE WORKFORCE.
FIERCE COMPETITION: Home Health Care industry job volume increases *10K per month
All positions are tied to revenue
Must hire experienced RN’s, OT’s and PT’s
Provide multiple touch points for all candidates
Each market has their own brand or there is limited brand recognition
ONE WORLD. ONE WORKFORCE.
THE ACCENTCARE CHALLENGE!
OUR APPROACH
Huddle Time
• Objective? • Audience? Prep Work? Marketplace brand • Site, Resource, and Candidate Experience • Create the plan
Market The Event
• Signage, Flyer, and Creative Development • Program Promotion, Incentives and Social Strategies • Targeted resource identification, project outreach and
communications plan
Candidate Outreach & Follow Up
• Screening, Scheduling, and Interviewing • Virtual Interviews • Pre-event Outreach, Post Event Outreach, & Survey Management
ONE WORLD. ONE WORKFORCE.
THINGS WE CONSIDER
ONE WORLD. ONE WORKFORCE.
MESSAGING & ENGAGEMENT STRATEGIES FOR THE RIGHT POPULATION
ONE WORLD. ONE WORKFORCE.
Mobil optimized solutions
Provide multiple paths to contact a recruiter
Provide an opportunity to participate in the career fair virtually
Be available during non work hours
Send reminders by phone, email and interactive media
If they travel, know the territory covered
ONE WORLD. ONE WORKFORCE.
WHAT WE KNOW ABOUT MARKETING TO NURSES
Reputation makes a difference
Direct contact with “people like them” are important
Referrals are powerful
REPUTATION IMPACTS THE STRATEGY & APPROACH
ONE WORLD. ONE WORKFORCE.
MARKETING WITH MEANING
ONE WORLD. ONE WORKFORCE.
CONTINUE TO SPREAD THE WORD!
ONE WORLD. ONE WORKFORCE.
Carefully crafted messages
Clear calls to action
Timing is critical
Incorporating the business groups
Mobile Text + Voice Broadcast + Instant Message + Email + Social Publishing
COMMUNICATE THE PLAN & YOUR NEEDS VISUALLY!
ONE WORLD. ONE WORKFORCE.
THE DETAILS MATTER
ONE WORLD. ONE WORKFORCE.
REFINE AND SET THE PLAN IN MOTION
ONE WORLD. ONE WORKFORCE.
Working The Plan!
JOB FAIR RESEARCH & PLANNING
ONE WORLD. ONE WORKFORCE.
Set up the event
Manage and track candidates
Communicate and promote the event to candidates
Create and manage interviewing schedules
Manage vendors and rentals
Coordinate resources and marketing collateral
Report on progress
ONE WORLD. ONE WORKFORCE.
JOB / CAREER FAIR REGISTRATION AND PROMOTION
WHAT HAPPENS WHEN WE MEET?
ONE WORLD. ONE WORKFORCE.
MAKE INFORMATION DISTRIBUTION & RESUME COLLECTION EASY
Distribute information at job fairs
Guide participants to register or submit resume at a special website
Engage students and candidates who are on the go
Link to social media engagement strategies
Promote specialty job postings embedded in a creative campaign
ONE WORLD. ONE WORKFORCE.
SPECIAL TOUCHES
ONE WORLD. ONE WORKFORCE.
Job Fair
CREATING POSITIVE IMPRESSIONS FOR FUTURE TOUCH POINTS BOTH IN PERSON & VIRTUAL
ONE WORLD. ONE WORKFORCE.
CANDIDATE OUTREACH / THE JOB FAIR EXPERIENCE
Every candidate touched
Satisfaction survey delivered
Multi-lingual capabilities
ONE WORLD. ONE WORKFORCE.
EXECUTION EXCELLENCE: IN ANY EVENTS BASED HIRING EFFORT
ONE WORLD. ONE WORKFORCE.
Standard Operational Procedures
Best Practices
Clear Roles & Responsibilities
Budget Management
Relationship and trust building w/ lines of business
Improving brand recognition to improve future hiring
Building talent communities to build upon
Linked to other short and long term talent acquisition strategies – Employee referrals – Veterans / diversity hiring outreach
ONE WORLD. ONE WORKFORCE.
IT IS MORE THAN MEASURING HIRES
Status Format PurposeDay of the week
Actual Launch
DateNumber of Recipeints
Open Number / Rate
1-week laterMicrosite
Clicks
Total Click
Throughs
Bounce Number
/ Rate
Opt-out Number / Rate
LaunchedEmail via Outlook
AC Website, CA Career website, Job Fairs, Book My Interview, Facebook Wednesday 4/10/2013 3,782 660 (19%) 43 155 381 (10%) 36 (1%)
Launched
HTML Email via Constant Contact
Job Fairs, Book My Interview, Email signature line, Hand out contact cards, Facebook Thursday 4/11/2013 659 83 (19%) 2 15 209 (32%) 0 (0%)
LaunchedHTML Email via Constant
Drive attendance at the Job Fairs Call to action to RSVP Tuesday 4/16/2013 3,469 401 (12%) 12 31 101 (3%) 5 spam reports
LaunchedHTML Email via Constant
Increase referrals and drive attendance to the Job Fairs Tuesday 4/16/2013 450 26 (6%) 1 2 1 (.2%) 0 (0%)
LaunchedHTML Email via Constant
Drive attendance to the Petaluma job fair Friday 4/19/2013 3,503 472 (13.9%) N/A 37 103 (2.9%) 22 (1%)
LaunchedHTML Email via Constant
Drive referrals and attendance to the Petaluma job fair Friday 4/19/2013 458 10 (2%) N/A 0 0 0
IMPROVING OUR PROGRAMS
ONE WORLD. ONE WORKFORCE.
PERCEPTION IS REALITY! Our surveys and feedback support continuous improvement
FOR MORE INFORMATION CONTACT TRACEY FRIEND, VP DIRECT WORKFORCE SOLUTIONS
WWW.AGILE-1.COM
ONE WORLD. ONE WORKFORCE.