conducting remote task-based usability testing on your mobile website
TRANSCRIPT
![Page 1: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/1.jpg)
1
Conducting Remote Task-Based Usability Testing
on Your Mobile Website
www.userzoom.com
![Page 2: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/2.jpg)
2
The #1 Platform to Test, Measure and Monitor User Experience
Our all-in-one enterprise solution make research & testing
cost-effective, agile and easy
![Page 3: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/3.jpg)
3
Mobile App Testing Capability –End of March
Collect Powerful Quantitative and Qualitative Insights
![Page 4: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/4.jpg)
4
• Chat box is available if you have any questions
• There will be time for Q&A at the end
• We will be recording the webinar for future viewing
• All attendees will receive a copy of the slides/recording
Quick Housekeeping
Continue the discussion using #LearnRemoteUX
Continue the discussion using: #LearnRemoteUX
Conducting Remote Task-Based Usability Testing on Your Mobile Website
![Page 5: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/5.jpg)
5
Sneha Kanneganti
UX Researcher
UserZoom
speaker
Meet Your Speaker
Conducting Remote Task-Based Usability Testing on Your Mobile Website
![Page 6: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/6.jpg)
6
Agenda
Continue the discussion using #LearnRemoteUX
Conducting Remote Task-Based Usability Testing on Your Mobile Website
• Unmoderated Remote Research for Mobile
• Execution of a Remote Task-based Study
• Participant’s Perspective
• Results
• Summary
• Q&A
![Page 7: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/7.jpg)
7
Unmoderated Remote Research for Mobile
Apps Mobile Web
Continue the discussion using #LearnRemoteUX
Conducting Remote Task-Based Usability Testing on Your Mobile Website
![Page 8: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/8.jpg)
8
Task-based Remote Usability Testing
Continue the discussion using #LearnRemoteUX
Conducting Remote Task-Based Usability Testing on Your Mobile Website
• Present goal as a real-world scenario
• Identify the goals of your research
• Ex. Findability. Preference. Satisfaction. Successful
Checkout
• Ex. Your company is co-sponsoring a
conference. You have decided to hand out business
card holders as promotional giveaways.
![Page 9: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/9.jpg)
9
Unmoderated Remote Research for Mobile
Conducting Remote Task-Based Usability Testing on Your Mobile Website
Version A Version B Version A Version B
• Low-fidelity mockups
• High-fidelity mockups
• Final versions
• Live site
• Benchmark
![Page 10: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/10.jpg)
10
How does it Work?
Continue the discussion using #LearnRemoteUX
Conducting Remote Task-Based Usability Testing on Your Mobile Website
Click on the Link Safari Redirect App Store UserZoom App
![Page 11: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/11.jpg)
11
Participant’s Perspective
Continue the discussion using #LearnRemoteUX
Conducting Remote Task-Based Usability Testing on Your Mobile Website
![Page 12: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/12.jpg)
12
Designing a UserZoom Mobile Study
Continue the discussion using #LearnRemoteUX
Conducting Remote Task-Based Usability Testing on Your Mobile Website
• Regular Survey Questions
• Task Scenarios
![Page 13: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/13.jpg)
13
Designing a UserZoom Mobile Study
Continue the discussion using #LearnRemoteUX
Conducting Remote Task-Based Usability Testing on Your Mobile Website
• Define Success
![Page 14: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/14.jpg)
14
Designing a UserZoom Mobile Study
Continue the discussion using #LearnRemoteUX
Conducting Remote Task-Based Usability Testing on Your Mobile Website
• Logic & Conditions
• Randomization
• Think Aloud
• Video Question
![Page 15: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/15.jpg)
15
Think Aloud
Continue the discussion using #LearnRemoteUX
Conducting Remote Task-Based Usability Testing on Your Mobile Website
![Page 16: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/16.jpg)
16
Conducting Remote Task-Based Usability Testing on Your Mobile Website
Unmoderated Remote Research for Mobile
• Effectiveness
• Efficiency
• Satisfaction
• Open Ended Feedback
Success, 85%
Non-Success,
15%
5.3
5.1
5.4
1 3 5 7
Ease of Navigation
Amount ofInformation
Overall look & feel
![Page 17: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/17.jpg)
17
Conducting Remote Task-Based Usability Testing on Your Mobile Website
Unmoderated Remote Research for Mobile
• Net Promoter Score
• Brand Perception
• Clickstream
39% 52%
61% 48%
Pre Task Post Task
Negative (1-2)
Neutral (3-5)
Positive (6-7)
Brand A Brand B
![Page 18: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/18.jpg)
18
Video Question
Continue the discussion using #LearnRemoteUX
Conducting Remote Task-Based Usability Testing on Your Mobile Website
![Page 19: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/19.jpg)
19
Recruitment
Continue the discussion using #LearnRemoteUX
Conducting Remote Task-Based Usability Testing on Your Mobile Website
• Within UserZoom
• External Panel
• Customer List
• QR Code
![Page 20: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/20.jpg)
20
Breadth of Research Capabilities
Continue the discussion using #LearnRemoteUX
Conducting Remote Task-Based Usability Testing on Your Mobile Website
• Test Prototypes & Live Sites
• Conduct UX Benchmarking
• Multi Device User Experience Testing
• International Research
![Page 21: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/21.jpg)
21
Benefits of Remote Usability Testing
Continue the discussion using #LearnRemoteUX
Conducting Remote Task-Based Usability Testing on Your Mobile Website
• Quick Results
• Cost Effective
• Users in their Natural Context
• Flexible & Scalable
• Rich Data
![Page 22: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/22.jpg)
22
Best Practices
Continue the discussion using #LearnRemoteUX
Conducting Remote Task-Based Usability Testing on Your Mobile Website
• Define what is a successful outcome
• Avoid clues or leading the behavior too
closely
• Make the scenario actionable
![Page 23: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/23.jpg)
23
Conducting Remote Task-Based Usability Testing on Your Mobile Website
Coming Soon - Q1
Mobile Task-based UT for Apps
![Page 24: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/24.jpg)
24
Questions
How to Improve Content Findability & Optimize Information Architecture with a Tree Test
http://www.nngroup.com/articles/task-scenarios-usability-testing/
![Page 25: Conducting Remote Task-Based Usability Testing on Your Mobile Website](https://reader034.vdocuments.mx/reader034/viewer/2022052700/55a77c0e1a28abb4668b4632/html5/thumbnails/25.jpg)
25
Need more info?
Get answers about UserZoom. We are here to help.
Talk with one of our knowledgeable staff.
Contact us
UserZoomToll free number: (866) 599 1550
www.linkedin.com/company/userzoom@UserZoomFollow us