conditions governing the acceptance of advertisements ...if the creative is designed for specific...

3rd Floor 1 Warwick Row

LondonSW1E 5ER

Tel: 020 7233 9777 Web: t4media.co.uk Email: [email protected]

Registered Office: 3rd Floor, 1 Warwick Row, London. SW1E 5ERCompany Reg No(s) : T4 Holdings Ltd - 6028759, T4 Media Ltd - 3708940, T4 AdBarriers Ltd - 3536062

5th Floor, Block 1Elizabeth House, York Road

LondonSE1 7NJ

5th Floor, Block 1, Elizabeth House, York Road, London. SE1 7NJ

Conditions Governing theAcceptance of Advertisements

Alvern Media Ltd reserves the right to refuse artwork if it is likely to be unacceptable to Oil Companies forapproval, or does not comply with the conditions below.

We will however, provide guidance in the event of queries.

Advertisements will not be accepted if in the opinion of Alvern Media they:1. Do not comply with the law or incite anyone to break the law.2. Conflict with the British Code of Advertising Practice.3. Are unsuitable for display in a petrol forecourt environment.*4. Do not comply with the artwork specification (in some cases a charge will be made

for additional preparation work.)5. Are late and miss the artwork deadline unless prior notice has been given and agreement

obtained from Alvern Media in advance (Late artwork may incur an additional charge and/or result in late posting of campaign)

*Reasons why an advert may be unsuitable for display in a petrol forecourt environment.o Advertisements are competitive to the Oil Company and its partners.o Advertisements are likely to offend fuel buyers, or offend ethnic, religious or other

major groups.o Advertisements make reference to fuel in a way that is likely to antagonise the Oil companies

hosting the advertising.o Advertisements make reference to fuel grades in a way that could distract fuel buyers and

potentially cause buyers to select the wrong fuel for their car e.g. ‘Buy this Diesel car’ if displayed on an unleaded nozzle.

o Advertisements that feature significant amounts of colour (either background or text) that conflict with the fuel grade type it is displayed on and could cause fuel buyers to select the wrong fuel type for their car, e.g. green on a diesel nozzle.

If the creative is designed for specific fuel grades, the grade indicator colour is permitted.Please see examples below.

Unleaded Diesel

Conditions Governing the Acceptance of AdvertisementsT4media group reserves the right to refuse artwork if it is likely to be unacceptable to Oil Companies forapproval, or does not comply with the conditions below.We will however, provide guidance in the event of queries.

Advertisements will not be accepted if in the opinion of T4 Media Group they:

1. Do not comply with the law or incite anyone to break the law.2. Conflict with the British Code of Advertising Practice.3. Are unsuitable for display in a petrol forecourt environment.*4. Do not comply with the artwork specification (in some cases a charge will be madefor additional preparation work.)5. Are late and miss the artwork deadline unless prior notice has been given and agreementobtained from T4 Media Group in advance (Late artwork may incur an additional chargeand/or result in late posting of campaign)

*Reasons why an advert may be unsuitable for display in a petrol forecourt environment.o Advertisements are competitive to the Oil Company and its partners.o Advertisements are likely to offend fuel buyers, or offend ethnic, religious or othermajor groups.o Advertisements make reference to fuel in a way that is likely to antagonise the Oil companieshosting the advertising.o Advertisements make reference to fuel grades in a way that could distract fuel buyers andpotentially cause buyers to select the wrong fuel for their car e.g. ‘Buy this Diesel car’ if displayedon an unleaded nozzle.o Advertisements that feature significant amounts of colour (either background or text) thatconflict with the fuel grade type it is displayed on and could cause fuel buyers to select the wrongfuel type for their car, e.g. green on a diesel nozzle.


All campaigns are subject to oil company approval – a process handled by T4 Media Group upon receipt of artwork.


LondonSW1E 5ER


Registered Office: 3rd Floor, 1 Warwick Row, London. SW1E 5ERCompany Reg No(s) : T4 Holdings Ltd - 6028759, T4 Media Ltd - 3708940, T4 AdBarriers Ltd - 3536062


LondonSE1 7NJ

5th Floor, Block 1, Elizabeth House, York Road, London. SE1 7NJ

Conditions Governing theAcceptance of Advertisements

Alvern Media Ltd reserves the right to refuse artwork if it is likely to be unacceptable to Oil Companies forapproval, or does not comply with the conditions below.

We will however, provide guidance in the event of queries.

Advertisements will not be accepted if in the opinion of Alvern Media they:1. Do not comply with the law or incite anyone to break the law.2. Conflict with the British Code of Advertising Practice.3. Are unsuitable for display in a petrol forecourt environment.*4. Do not comply with the artwork specification (in some cases a charge will be made

for additional preparation work.)5. Are late and miss the artwork deadline unless prior notice has been given and agreement

obtained from Alvern Media in advance (Late artwork may incur an additional charge and/or result in late posting of campaign)

*Reasons why an advert may be unsuitable for display in a petrol forecourt environment.o Advertisements are competitive to the Oil Company and its partners.o Advertisements are likely to offend fuel buyers, or offend ethnic, religious or other

major groups.o Advertisements make reference to fuel in a way that is likely to antagonise the Oil companies

hosting the advertising.o Advertisements make reference to fuel grades in a way that could distract fuel buyers and

potentially cause buyers to select the wrong fuel for their car e.g. ‘Buy this Diesel car’ if displayed on an unleaded nozzle.

o Advertisements that feature significant amounts of colour (either background or text) that conflict with the fuel grade type it is displayed on and could cause fuel buyers to select the wrong fuel type for their car, e.g. green on a diesel nozzle.


Unleaded Diesel


LondonSW1E 5ER


Registered Office: 3rd Floor, 1 Warwick Row, London. SW1E 5ERCompany Reg No(s) : T4 Holdings Ltd - 6028759, T4 Media Ltd - 3708940, T4 AdBarriers Ltd - 3536062, Alvern Media 2985892

5th Floor, Block 1Elizabeth House, 3 9 York Road

LondonSE1 7NJ

5th Floor, Block 1, Elizabeth House, 3 9 York Road, London. SE1 7NJ

ALL ARTWORK MUST HAVE MINIMUM 3MM BLEED AROUND EDGES AND FULL BLEED TO

BOTTOM OF NOZZLE

.

email [email protected] for FTP details

Tel: +44 (0) 20 7233 9777 Email: [email protected] Web: www.t4media.co.uk

119mm

43mm

92mm

FontainUnit B1Galleywall Trading EstateGalleywall RoadLondonSE16 3PB

Tel 020 7232 4220

has been attached to this

85mm

66mm

The 25mm


LondonSE1 7NJ

If you have any artwork instructions or require more information please contact your account manager.

pdf

PLEASE SUPPLY 2 FILES, ONE WITH THE CUTTER GUIDE ON FOR

POSITION AND ONE WITHOUT THE CUTTER GUIDE

The RED DOTTED line is your safe zone anythingoutside of this could be trimmed off. All artwork should

still bleed of to the blue Line.

3.5mm

Artwork Specification

Artwork is acceptable as PDF and EPS format only. Always supply 2 artworks one WITH the guide on and with it OFF.

Please send your file to: [email protected] (Anything upto 20mb)If your file is too big to email please send to us using wetransfer.

There is an Adobe Illustrator .eps of the guide attached to this spec for you to use. SHOULD WE NOT RECEIVE A COLOUR PROOF WE WILL BE UNABLE TO ACCEPT LIABILITY FOR CONTENT.

If you have any artwork instructions or require more information please contact your account manager.

Key

Bleed Area

Trimmed Area

Safe ZoneAnything outside this could be trimmed off

Curved Areaof Nozzle

This is where the fuel nozzle bends, due to the shape of the cover

Horizontal Lines

Safe AreaAnything below this could be hidden by the fuel Grade

Fuel GradeAnything below this WILL be covered by the fuel grade

conditions governing the acceptance of advertisements ...if the creative is designed for specific...

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