concurrent with the 17th international exhibition of...
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iFood Expo 2018
SHIRAZ
The 20th International Exhibition of Food, Food Processing
Concurrent with the 17th International Exhibition of Advertising,
Marketing and Related Industries
iFood Expo 2018
SHIRAZ
Fars International Permanent Fairground
Opening Hours: 16:00-21:00
iFood Shiraz
Post Show Report 2017
Exhibition Title:
The 20th International Exhibition of Food, Food Processing of Shiraz
Venue: Fars International Permanent Fairground
Date: 13-16 of February
Opening Hours: 16:00-21:00
Total Number of Participants: 85 Domestic and International Companies
Exhibition Area:4000 sqm
Trade Delegations Visiting iFood Shiraz:
Three Trade delegations from Afghanistan (Herat, Kabul, Kandahar), Iraq and Azerbaijan
iFood Expo 2018
SHIRAZ
Participants’ Field of Activity:
Food and beverages, milk and diary, tea, food processing and food packaging machinery and
related industries
Events:
Holding specialized meetings on identifying potentials of exporting to Afghanistan and South
Africa
Barsaz Rooydad Pars Co. (BRP( organizes specialized exhibitions in Mashhad, Shiraz and
Tehran. The focus of this company in organizing exhibitions is developing non-oil exports,
providing a suitable platform for exchanging the latest achievements and technologies and
providing an opportunity for domestic and international companies to develop their business in
Iran.
The International Exhibition of Food and Food Processing (iFood) is one of the specialized
exhibitions organized by BRP company. The standard organization of this exhibition, attendance
of reputable domestic and international companies and holding events like seminars and
workshops has made this exhibition one of the greatest exhibitions of this industry in Iran which
is held annually in Mashhad and Shiraz.
The International Food and Food Processing Exhibition(iFood) was held from 13th to 16th of
February in Fars International Permanent Fairground with the attendance of companies,
manufacturers and expert domestic and international visitors.
It should be noted that more than 4000 expert domestic and international visitors attended this
exhibition and 85 reputable domestic and international companies participated in this event.
Officials and authorities who visited this exhibition:
Dr. Sadeghi Niaraki: Director of Food, Hygienic and Pharmaceutical Industries of Ministry of
Industry, Mine and Trade
iFood Expo 2018
SHIRAZ
Mr. Kiani: Deputy Director of Management and Resources Development of
Fars Province Agricultural Jihad Organization
Dr. Sadeghi: Manager of food and processing industries of Fars Province Agricultural
Jihad Organization
Mr. Sadati: Head of Bureau of Foreign Trade of Fars Province Industry, Mine and Trade
Organization
Dr. Vahedipoor: Manager of Bureau of Public Affairs of Fars Province Agricultural
Jihad Organization
Mr. Khoda Bandeh: CEO of North Khorasan Exhibitions Company
Mr. Siyadat Nassab: Trade counselor of Islamic Republic of Iran in South Africa
Mr. Karim Zadeh: Trade Counselor of Islamic Republic of Iran in Afghanistan
Mr. Dehghan : Economic Expert of Representative of Ministry of Foreign Affairs in Fars
province
Experts who make contact with counselors of Trade Promotion Organization
Managers and board members of related unions across the country
iFood Expo 2018
SHIRAZ
iFood Expo 2018
SHIRAZ
Report on measures taken in iFood exhibition in specialized fields:
Cooperative Activities
Attracting participants (Domestic and International)
Expert Visitors (Domestic and International)
Holding International specialized- scientific courses
Promotion and advertising
Cooperative Activities:
Gaining Support and cooperation of related organizations and unions
iFood Expo 2018
SHIRAZ
1.1 Fars Provincial Government:
Fars Provincial Government supported this exhibition by holding meetings, cooperating and
coordinating. Announcing this event to different organizations and unions and assessing the
present requirements of Fars province food industry in order to invite companies to participate in
this exhibition were examples of this cooperation.
1.2. Fars Province Agricultural Jihad Organization:
By announcing this event to Agricultural Jihad units in cities of Fars province, this organization
has played a major role in promoting iFood. In addition, television broadcast and promotion
through social media channels and websites of the organization are some examples of this
organization activities.
1.3. Fars Province Industry, Mine and Trade Organization
This organization has become one of the supporters of iFood exhibitions last year and collaborated
with this exhibition by announcing this event to all the Industry, Mine and Trade Organizations of
the country, inviting officials, uploading the event details on their website and sharing them on
their Telegram channels.
1.4. Fars Industrial Estates Company
This company has collaborated with iFood by announcing the event to industrial Estates of all
provinces of the country and their related units and uploading the event details on their website
and Telegram channels.
1.5: Representative of the Ministry of Foreign Affairs in Fars province
This representative supported this event by announcing it to representatives, trade counsellors of
Islamic Republic of Iran in regional countries. Visit of trade delegations and participation of
international companies were some of achievements of this collaboration.
iFood Expo 2018
SHIRAZ
1.6: Shiraz Chamber of Commerce, Industries, Mines and Agriculture
This chamber has supported this exhibition by announcing this event to related units and uploading
exhibition details on their website and social media channels.
1.7 Communicating with related ministries:
Announcing, corresponding, and inviting officials were examples of the supportive actions of
Ministry of Industry, Mine and Trade and also Ministry of Agriculture Jihad.
1.8 Associations and Organizations and Related Unions:
Correspondence with more than 30 related food unions and associations around the country,
correspondence with chamber of guilds, Iran chamber of cooperatives, Vice-Chancellor in Food
and Drugs Affairs in Fars, Isfahan, Yazd, Kerman, Chaharmahal and Bakhtiari, Kohgiluyeh and
Boyer-Ahmad, Hormozgan, Bushehr, Khuzestan, Lorestan, Hamadan and Markazi were examples
of measures taken for this exhibition.
2. Attendance in Fars Province Specialized Food and Pharmaceutical Forum
Direct negotiations with active food factories all over the country and inviting them to visit and
participating in the exhibition is one of the other measures taken by BRP company.
Attracting Participants (Domestic and International)
Attracting participants in this exhibition was as follows:
A) Domestic Participants:
Machinery section (food products, packaging): 49 companies active in the field of food
industry participated in this exhibition and exhibited their products and services in two
specialized food machinery halls.
Food Products and Industries Section: In this exhibition, 36 companies active in the
field of food manufacturing exhibited their products and services in one specialized
food hall (Sarv Hall).
iFood Expo 2018
SHIRAZ
Domestic Unions and Associations: Since supporting domestic production and industry
is one of our purposes in this exhibition, we hosted Agriculture-Jihad and International
Commerce Development Organization- Halalworld.
iFood Expo 2018
SHIRAZ
iFood Expo 2018
SHIRAZ
B) International Participants
Participation of two companies from Italy and India were significant achievements of this
exhibition; it is hoped that with suitable organization, the number of participants increase
in the upcoming editions.
iFood Expo 2018
SHIRAZ
Expert Visitors (Domestic and International)
Expert Visitors:
Participation of branded companies, food and food machinery manufacturing companies
and international companies has put the focus of this exhibition on attracting expert
visitors.
Therefore, the domestic and international expert visitors became our target population. In
order to attract domestic visitors, we collaborated with organizations, unions and
associations and also invitation letters were sent to chambers of guilds, agricultural Jihad
Organizations, Industry, Mine and Trade Organizations, Vice-Chancellor in Foods and
Drugs Affairs, Chambers of Commerce and Industrial Estates Company and other
provincial and non-provincial experts.
In addition, 4000 International and domestic visitors visited this exhibition including
traders and manufacturers from Afghanistan, Iraq and Azerbaijan.
iFood Expo 2018
SHIRAZ
iFood Expo 2018
SHIRAZ
Events
Holding specialized meetings was one of the achievements of this exhibition with the
purpose of identifying, introducing and developing export activities of the country.
Date Opening Hours Subject Organizer Venue
Wednesday
14/02/2018
18:00-19:00 identifying
potentials of
exporting to
Afghanistan
Counsellor of
Islamic Republic
of Iran in
Afghanistan
Narges Hall
Wednesday
14/02/2018
19:00-20:00 identifying
potentials of
exporting to
South Africa
Counsellor of
Islamic Republic
of Iran in South
Africa
Narges Hall
iFood Expo 2018
SHIRAZ
Promotion and Advertising:
One of the tools for an exhibition success is advertising and promotion. Considering this
fact, BRP Co, started promotion and advertising a few months before the exhibition date,
which some examples are mentioned here:
1.Widespread promotion and advertising through social medias
2. Television advertisements in Shiraz city televisions
3. Sending more than 18000 SMS to food industry experts to invite them to visit or
participate in this exhibition.
4. Posting VIP invitation cards to related associations and organizations like Agricultural
Jihad Organization, Industry, Mine and Trade Organization and etc.
5. Posting VIP expert visitors badges to related unions and associations in Fars Province
and other neighboring provinces
iFood Expo 2018
SHIRAZ
6. Distributing more than 10,000 expert visitor badges across the country
7. Installing more than 12 billboards across Shiraz city
8. Broadcasting exhibition news from Fars province channel
iFood Expo 2018
SHIRAZ
Reports on news release and media feedback:
Advertising in newspapers, monthly newsletter, specialized journals, social media and etc.
Broadcasting the news from Fars province channel, newspapers and websites
Organizer of International Exhibitions, commercial representation services, international
business tours
iFood Expo 2018
SHIRAZ
iFood Expo 2018
SHIRAZ
iFood Expo 2018
SHIRAZ
Unit 16, No. 16, Faraz Building, Khansari Ave., Between Southern Bahar and Southern Mofateh,
Somayeh St.,Tehran, Iran.
Tel/Fax: (+98) 21 – 88301806
Unit1, No.186, 1st Seyyed Morteza Ave., 23rd Vakilabad Blvd., Mashhad, Iran.
Tell: +98 51 31519
Fax: +98 51 35019 – (9)
www.eventsportal.ir [email protected]