concrete indentity really getting to know your users
DESCRIPTION
A talk given by @cbetta at FOWA London 2013TRANSCRIPT
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Concrete IdentityReally getting to know your users
Cristiano Betta, Developer Evangelist
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Developer Evangelist
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Why am I here?
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Do we always want to use the same identity?
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Should we always want to use the same identity?
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Identity Providers
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Out of 657 surveyed users 66% think that social sign-in is a desirable alternative.Source: bit.ly/bluestats
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Google Facebook Twitter
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Social vs Concrete
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• Name, email, location
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• Name, email, location
• Friends, address
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• Name, email, location
• Friends, address
• Verified address, payment address, account type
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• Name, email, location
• Friends, address
• Verified address, payment address, account type
• Seamless checkout
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Demo
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The nature of an identity matters
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Well used authorization can improve the user experience
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The user experience should be enhanced not impaired by user
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