conciergebespokemagazineonline.com/.../2015_bespokeconcierge... · concierge 57% of affluent...

250 BROADWAY STREET LAGUNA BEACH, CA 92651 TEL 949.715.4100 FAX 949.715.4106

2015 Media Kit

ConciergeConcierge

PROVIDING AFFLUENT AND CULTURED TRAVELERS WITH THE MOST UP-TO-DATE INSIDER KNOWLEDGE AND RESOURCES.

A LUXURY LIFESTYLE PUBLICATION SERVING THE MOST DISCRIMINATING TRAVELERS.

ConciergeMIAMI

WINTER 2014/15

FUSION FARE

FRESH TAKES ON

JAPANESE FOOD

MUSEUM MECCA

PERUSE LOCAL INSTITUTIONS

DEDICATED TO ART

CULINARY WEEKEND

SAVOR THE SOUTH BEACH

WINE & FOOD FESTIVAL

miami Discover

EXPLORE LIKE A LOCAL WITH EXPERT TIPS

FROM THE CITY’S TOP CONCIERGES

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12/11/14 11:19 AM

NEW YORK

Inside NEW YORKEXPLORE LIKE A LOCAL WITH EXPERT TIPS FROM THE CITY’S TOP CONCIERGES

GLOBAL PERSPECTIVESINTERNATIONAL ART ABOUNDS AT THE MET

BROADWAY BUZZ BIG-SCREEN NAMES FLOCK TO THE ICONIC STAGE CULINARY HERITAGE IN THE KITCHEN OF THE LEGENDARY JAMES BEARD HOUSE

WINTER 2014/15

SARA MEARNS (CENTER)NEW YORK CITY BALLET“SERENADE”

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ConciergeARTISTIC LANDSCAPEMUSEUMS AND GALLERIES SHAPE THE CITY

COLORADO UNCORKED WINERIES AND WINEMAKERS POUR HOMEGROWN SIPS

2015 WINTER X GAMESFOUR DAYS OF SNOW SPORTS AND MUSICAL ACTS

aspenInsideaspenEXPLORE LIKE A LOCAL WITHRECOMMENDATIONS FROM THE CITY’S TOP CONCIERGES

WINTER 2014/15ASPEN

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READERSHIP & DISTRIBUTIONDelivering Affluence

Bespoke Concierge offers its partners access to one of the world’s top audiences: the savvy, cultured traveler staying in the finest luxury hotels in the city.

ASPEN** • CHICAGO (coming summer 2015) • LOS ANGELES MIAMI • NEW YORK CITY • SAN FRANCISCO (coming fall 2015)

**Aspen is published twice per year; all others are published quarterly.

DEMOGRAPHICS

READERSHIP

210,000*

Luxury Hotel PartnersThe majority of copies are distributed at the finest luxury hotelsthroughout the city.

Luxury RetailersAll advertising partners and businesses mentioned in Bespoke Concierge plus numerous high-end retail locations

RestaurantsAll advertising partners and businesses mentioned in Bespoke Concierge

OtherMuseums, art galleries, visitor centers, luxury shopping centers, exclusive mailing lists,

events and promotional copies

Concierge

57% of affluent travelers rely on on-site staff (concierges) to decide on activities once on their trip.

Source: Ipsos MediaCT, Google Travel Study, May to June 2013

Bespoke Concierge is a destination-travel guide geared to the most affluent travelers. Partnering with concierge teams at the top luxury hotels, Bespoke Concierge is the most

reputable source for local recommendations on the best of everything in the city, from upscale dining and shopping to culture and nightlife.

Average Household Income ......................................$250,000+Average Age ..................................................................32+ years oldCollege Graduate ........................................................80%+Male/Female ................................................................60%/40%Second Homeowner ...................................................42%

* Includes all regions: Aspen, Los Angeles, New York, Miami, San Francisco, Chicago


ConciergeEDITORIAL

“The Authoritative LOCAL Guide”

Bespoke Concierge utilizes our participating concierge teams from the finest luxury hotels as our main expert sources for the best of everything in the city.

From curated calendars and itineraries to shopping and dining by neighborhood, we helpour readers discover what only the most well-informed city experts know.

Each issue includes recommendations, resources and infotainment in an easy-to-read, highly engaging format. CalendarA curated selection of the top events, exhibits, shows and high-profile local festivals and activities.

RadarA snapshot of what’s hot in the city features tips on the newest restaurants, lounges/bars, shops, museums, galleries and attractions.

SpotlightOffering a zoomed-in look at a singular neighborhood, featuring top recommendations on where to dine, drink, shop and play.

ShopThese shops and boutiques will carry the latest trends in categories that include watches, jewelry, women’s apparel and more.

SavorA look at what’s new on the culinary landscape highlighting 10 specific restaurants that are must-visit dining destinations.

ItineraryThree morning-to-night itineraries featuring curated days dedicated to a different type of vacation, from romance to family fun.

Bespoke Concierge is the most reputable luxury guide to the city, focusing on: 8SHOPPING 8CULTURE 8DINING 8VIP ACCESS 8STYLE

Regional FeaturesEach issue of Bespoke Concierge will include in-depth, local coverage that offers additional insight into the featured region. These features take readers into the heart of the city to experience the neighborhoods, arts, culture, dining and shopping in a new, vibrant way. Global Interest/ TravelBespoke Concierge will also include a set of general interest features that cater to the broader pursuits and global worldviews of the affluent traveler, including emerging destinations, first-class travel experiences and more.


PRINT DEADLINES

Spring ‘15SPACE CLOSE: FEBRUARY 20

MATERIALS CLOSE: FEBRUARY 27LIVE: MARCH 17

Summer ‘15SPACE CLOSE: MAY 22

MATERIALS CLOSE: MAY 29LIVE: JUNE 17

Fall ‘15SPACE CLOSE: AUGUST 7

MATERIALS CLOSE: AUGUST 14LIVE: SEPTEMBER 4

Winter ‘15-16SPACE CLOSE: OCTOBER 30

MATERIALS CLOSE: NOVEMBER 6LIVE: NOVEMBER 24

Concierge

2015 REGIONAL MARKET BUY(INCLUDES AN AD IN ANY ONE REGIONAL EDITION)

Size 1x 2x (per issue) 4x (per issue)

Full Page $3,900 $3,510 $2,925

Half Page $2,500 $2,250 $1,875

Opening Spread $8,500 $7,650 $6,375

Inside Back Cover $4,500

Back Cover $5,000

2015 MULTI-MARKET BUY

AD IN ANY TWO REGIONAL EDITIONS 10% DISCOUNT

AD IN ANY THREE REGIONAL EDITIONS 15% DISCOUNT

AD IN ANY FOUR REGIONAL EDITIONS 25% DISCOUNT

AD IN ANY FIVE REGIONAL EDITIONS 30% DISCOUNT

AD IN ANY SIX REGIONAL EDITIONS 35% DISCOUNT

20% up-charge on premium positions

DISTRIBUTIONASPEN** • CHICAGO (coming summer 2015) • LOS ANGELES

MIAMI • NEW YORK CITY • SAN FRANCISCO (coming fall 2015)

**Aspen is published twice per year; all others are published quarterly.


Concierge

AD DIMENSIONS: All live matter must be at least 0.25” (1/4) from the trim and a minimum of 0.125” (1/8) bleed added to all sides.

NOTE: All live matter must be at least 1/4” from the TRIM of the magazine. The bleed size listed above is the page trim size with 1/8” minimum bleed added to all sides. It is not the trim size. Make sure that copy does not run into the gutter on two-page spread ads.

PREPRESS GUIDELINES: Bespoke Concierge Magazine is a Macintosh format Computer to Plate (CTP) environment, Adobe

InDesign is the primary page layout program used. PDF/X1-a and Macintosh formatted InDesign documents are the preferred material formats. Your files will pass through a preflight operation to confirm all elements are present and correct. If there are problems, we will contact you and work to resolve them (with applicable charges). To minimize problems, please read and follow the guidelines below.

DIGITAL FILE REQUIREMENTS: We accept the following native file formats: Adobe InDesign (preferred) *Adobe Photoshop and *Adobe Illustrator. You must package or collect all support files including fonts. Do not apply style attributes to fonts. Use only standard Adobe fonts in PC-created documents. Convert all PMS spot colors used in any application to CMYK.

IMAGES: All images must be submitted (grayscale or CMYK) as native Photoshop PSD, EPS or TIF at 300 dpi. (Images supplied at

lower resolution will result in an inferior print quality that will not be the publisher’s responsibility.) Any images supplied as RGB, index, lab or containing color profiles will be converted to CMYK, which may result in an undesirable color shift. We can’t be responsible for files supplied in formats other than CMYK. Scaling, rotating or other image manipulation must be done prior to placement in the page layout program.

PDFS: PDF x1a files are acceptable only if they meet size, color and resolution requirements as detailed in the Images section above.

PROOFS: For color-sensitive materials, a proof created to SWOP specifications is required. Ink jet and laser prints are acceptable for content only. We will not be responsible for color shifts on press if no approved color proof has been supplied.

FTP SITE INFORMATION EMAIL OR CALL: [email protected], 949-715-4100

AD SUBMISSION: Please send or email materials and direct questions to the following:

Bespoke Concierge Magazine c/o Firebrand Media, LLC Attn: Tina Leydecker 250 Broadway St., Laguna Beach, CA 92651 Phone: 949-715-4100 Fax: 949-715-4106 [email protected]

FULL PAGETRIM: 9 X 10.875BLEED: 9.25 X 11.125LIVE AREA:8.325 X 10.25

1/2 PAGETRIM:8 X 4.875

SPREADTRIM: 18 X 10.875BLEED: 18.25 X 11.125LIVE AREA: 17.5 X 10.375

ADVERTISING SPECIFICATIONSTHIS PUBLICATION PRINTS COMPUTER-TO-PLATE.

PRINTING Web offset BINDING Perfect bound TRIM SIZE 9 width x 10.875 depth LINE SCREEN / DENSITY 150 line / 300% maximum density


IN ADDITION TO BESPOKE CONCIERGE MAGAZINE, FIREBRAND MEDIA PUBLISHES A WIDE PORTFOLIO OF PRINT AND DIGITAL MEDIA, INCLUDING:

» Bespoke Concierge Magazine: A regional luxury travel publication distributed at the top hotel concierge desks in major cities» Sea Island Life Magazine: The official publication for Sea Island Resort and residences» Loews Magazine: The in-room publication for Loews Hotels & Resorts» Laguna Beach Magazine: An award-winning city publication for Laguna Beach, California» Newport Beach Magazine: An award-winning city publication for Newport Beach, California» OCinSite.com: A coastal Orange County lifestyle portal» Laguna Beach Independent: The weekly newspaper of choice for Laguna Beach» Newport Beach Independent: The weekly newspaper of choice for Newport Beach» Coastal Real Estate Guide: Reaches more than 80,000 affluent readers in Laguna and Newport

For more information, contact your Firebrand Media representative or Steve Zepezauer, CEO & Editorial Director

([email protected]). Visit us online at firebrandmediainc.com

LUXURY HOTEL PUBLICATIONS

REGIONAL LIFESTYLE PUBLICATIONS

OCTOBER/NOVEMBER 2014 | OCINSITE.COM

ENTERTAINING AT HOME | TOP TRENDS FOR MEN | TRAVEL: A SCOTTSDALE GETAWAY

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NEW: BONUS CONTENT

WITH LB MAG PLUS

AT YOUR SERVICEPERSONAL CHEFS

WHIP UP TASTY AND CREATIVE

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4 KITCHEN COMMANDERS SHAKING UP THE CITY

CHEFS’ FOOD VICES | LAGUNA’’S OLD WORLD ARTISANS

NEW CHEFS ON THE BLOCKEat+Drink Issue

FC_LBM49.indd 1 10/13/14 10:49 AM

NBPD Conducts Motorcycle Safety

Operation

Off the MenuRenowned restaurateur David Wilhelm is back with a new din-ing concept. Page 12

Biz BuzzNew store caters to upscale canines and pampered pooches.Page 4

Senior MomentsColumnist Felicia Wiseman has the keys to good health.Page 7

On FaithCindy Christeson writes about “Blessing of the Backpacks.” Page 13

Newporters Prepare for Disaster

NEWPORT BEACH

DISASTER, Page 23

online at newportbeachindy.com “For Locals, by Locals” SEPTEMBER 20, 2013 | Volume IV, Issue 38

LinksInside the Indy

NEWPORT BEACH

Independent

New Balboa Theater CEO Steve Beazley in front of the theater in Balboa Village

COASTALREAL ESTATE GUIDEA bit of Tuscany in Shady Canyon

ALSO INSIDENews 3Briefs 3Benefi t 4Lifestyle 5 Faith 7Forum 8Calendar 10Biz Buzz 11Stepping Out 12Waterfront 14Sednior Moments 16Charity 18Artscapes 20Campus 21Slideshow 22

By Sara Hall | NB Indy More than 500 people learned vital information about what to do in case of an emergency at a city-wide event last weekend.

The Newport Beach Fire Depart-ment hosted the Fifth Annual Disaster Preparedness Expo on Saturday at the Newport Beach Central Library.

Attendance was a little lower than usual, said NBFD life safety specialist Matt Brisbois, but he was still pleased

with the turnout.There were a lot of locals there with

specifi c questions and concerns, he added.

“It was nice to have all that informa-tion right there, ready to be provided to them,” he said.

Booths included: City of Newport Beach, SoCal Edison, Orange County RACES (Radio Amateur Civil Emergen-cy Service), Alert OC, Ready OC, NB

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SEPTEMBER 21 & SEPTEMBER 22

The Newport Beach Police Depart-ment is nearing the conclusion of specialized Motorcycle Safety Enforce-ment Operations in an effort to lower deaths and injuries.

These operations began in August and continue through the end of September. Extra offi cers are on duty patrolling areas frequented by motor-cyclists and where motorcycle crashes occur. Offi cers are looking for viola-tions made by drivers and riders alike that can lead to motorcycle crashes, including being under the infl uence of drugs or alcohol, speeding, making illegal turns, or any other dangerous violation.

Motorcycle fatalities saw a drop of 37 percent from 2008 to 2010, but fatalities rose nearly 18 percent in 2011. Operations like this are aimed at curbing rises in motorcycle deaths and sending the numbers back down.

In 2012, Newport Beach saw 37 motorcycle-involved collisions, which resulted in 39 injuries and no fatali-ties. So far in 2013, Newport Beach has seen 31 such collisions, resulting in 30 injuries and one fatality.

California collision data reveals that primary causes of motorcycle-involved crashes include speeding, unsafe turn-ing and impairment due to alcohol and other drugs.

The NBPD is also reminding all motorists to always be alert and watch out for motorcycles, especially when turning and changing lanes.

According to the NBPD, as the economy continues to improve, more drivers are on the road, including novice motorcycle riders who are untrained and unable to handle the power of today’s motorcycles.

The NBPD message to all drivers and motorcyclists is to share the road. Riders can obtain training through the California Motorcyclist Safety Program. Information is available at CA-msp.org or (877) RIDE411.

Race for the Cure Takes to the Streets of Newport this Sunday

Thousands of runners will be taking to the streets of Newport Beach this Sunday, September 22, for the 22nd annual Susan G. Komen Orange County Race for the Cure.

The event connects breast cancer ad-vocates, survivors, families and friends, in support of Komen’s mission to serve people and save lives.

“Each year, the Race is the one inspi-

rational community event that honors those whose lives have been touched by breast cancer,” said Marie Cammack, 2013 Race for the Cure chair. “Every $125 raised above the registration fee can pay for a mammogram for a woman in need.”

The Race is a family-friendly public event fi lled with poignant memories,

KOMEN, Page 11

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STAGE, page 16

ARSON, page 28

POLES, page 12 COURTS, page 16

Southern California Edison’s “routine” replacement of two utility poles in Bluebird Canyon was anything but routine for the residents of 50 nearby homes. They received mandatory evacuation orders prior to Wednesday’s extraction by helicopter of two utility poles located behind properties on Wykoff Way.

Despite the mandatory evacuation notice, Bluebird Canyon Drive resident Lori Solomon said she was caught off guard because she assumed that Wednesday morning’s intermittently gusty winds might keep the copter grounded. So when a

worker knocked on her door to give her a 15-minute warning at around 10:30 a.m., she had to scramble to get out the door in time.

Solomon received written notice a couple of weeks before and SCE representatives went door to door last week to make sure residents understood they would need to temporarily evacuate their homes between 9 and 11 a.m.

Laguna Beach Public Works Director Steve May said the evacuation protocol stemmed from Federal Aviation Administration guidelines. FAA rules prohibit aircraft

“Our Town-Our Paper” lbindy.com October 11, 2013 | Volume X, Issue 41

PAGE 3

New Venue Opens Views Artists Never See

PAGE 20 | SCHOOLS

Honoring Jon Coutchie

PAGE 4 | CRIER

Scarecrow Tour Pulls Visitors in Three Directions

Replacing utility poles required extraordinary efforts this week in a Bluebird Canyon neighborhood.

PH

OTO

BY M

ITCH

RID

DER

Flying Poles Force Brief Evacuation By Jennifer Erickson | LB Indy

’ 93 Arsonist Never Caught By Loreen Berlin, Special to the Independent

Twenty years ago this month, a savage fi re devoured 14,000 acres of Laguna Canyon wilderness and

ravaged multiple neighborhoods.

The fi re that destroyed 391 homes and threatened more than 1,000 others at the time

was believed to be the work of an arsonist, but the perpetrator were never found. Investigators collected evidence statements, received 480 arson leads and ruled out non-human causes, but investigators were never able to determine who started the fi re.

“That’s the frustrating part of our business; often the fi re destroys evidence,” said Scott Brown, division chief of the Orange County Fire Authority, which investigated the blaze because it ignited fi rst in county territory.

On that fateful day, Brown was a fi re captain and one of the fi rst arriving engine companies, No. 222, on the scene in Laguna Canyon.

Investigative reports on the Laguna fi re of 20-years-ago were purged, according to Brown, as records are required to be kept for only seven years.

While the “cold case” arson may never be solved, the impact on human lives that dark day in Laguna history

Tennis Courts Set for RepairsBy Rita Robinson | LB Indy

Line-up Reshuffl ed on Two Stages

After years of tension between the school district and the city over responsibility for the deteriorating tennis courts at the high school, the courts are finally set to be competitive again.

With a joint-use agreement approved by the City Council last month, school board members voted this past Tuesday, Oct. 8, to spend $69,000 to hire Irvine’s LPA, Inc., architectural and engineering firm, to firm up a $620,000 repair plan expected to be completed by next August.

The cracked and weathered courts next to the swimming pool,

LAGUNA BEACH4 Emerald Bay > $5,995,000 1088 North Coast Highway > Laguna Beach, CA 92651 > 866.745.3322

LuxuryH O M E O F

the Week

Download our APP to your smartphone for this week’s open houses or visit Sur te r reProper t ies . com

No Square Theater’s annual production of “Lagunatics” was offi cially postponed until 2014 and Laguna Playhouse will make substitutions in their season line-up, the two theaters announced separately this week.

FIRESTORMREMEMBERING THE

20th Anniversary

LBindy-10-11_Front aa.indd 1 10/10/13 4:19 PM

FROM THE PUBLISHERS OF“Our Town-Our Paper”

featured PrOPertY: dana POint

Where Princes of Industry ResideConsider this estate-sized home inside the private gates of Dana Point’s Ritz Cove, which overlooks one of the county’s most popular surf

breaks at Salt Creek Beach. The home is fitted with a double-door entry, a sweeping staircase, hanging chandelier, high ceilings and blue water views of the ocean. Besides living and formal dining rooms, spaces include en-suite bedrooms and two master suites, all ringed with balconies capturing ocean views. The kitchen is finished with granite counter tops, a center island and breakfast nook that also enjoys white water views. Panoramic views fill the backyard, too, along with a fire pit, pool and spa.

Offering price: $13,999,000 Address: 71 Ritz Cove, Dana Point Agent info: Lee Ann Canaday The Canaday Group, RE/MAX Fine Homes

949.249.2424 [email protected]

By Gina DostlerReal work takes place in the

kitchen. Kitchen designer Debbie Nassetta taps advances in appliances to make these spaces more efficient, less tiring and enjoyable for her clients. She and her husband Nick combine their expertise as owner of Newport Beach’s RoomScapes.

Q: What makes a successful kitchen?

A: The design is very important and getting a seasoned pro really helps to put experience and understanding into making a useful, functional kitchen in your home. For instance many times the main focus is on cabinetry and countertops. But what about spacing? Keeping proper clearances is important, such as distance from island to counter for ease of cooking. Or island to wall where seating might inhibit people from walking behind. The basic

kitchen triangle is always a good place to start.,

Q: Explain the kitchen triangle.A: It’s taking the kitchen workspace

and its three most important points: storage, prepping/cleaning and cooking. From here you want to make the kitchen flow. One leg of the triangle shouldn’t be too long where it takes many steps to go to another point. Then again, you don’t want it too short where it becomes too cramped to move. Moving efficiently and comfortably is the goal.

Q: Name a common challenge that comes up.

A: Everybody wants an island in the kitchen. Many times these wonderful work spaces can interfere with one leg of that work triangle and pose spacing problems. Placing an island can cut the refrigerator off where you’d have to walk around. These days these challenges are met

by the incredible appliances that are available. You can keep the big refrigerator on the other side, but have another smaller refrigerator below the island hidden behind a cabinet to keep the triangle in flow.

Q: How do appliances factor into a pretty design?

A: I love to cook. And because of that I know what every kitchen gadget, accessory and appliance needs to keep it functioning. So when a customer wants to improve their kitchen or make a new one, I always start with a list of appliances. Because if you are a home pro cook or prefer takeout, this all factors into designing the perfect kitchen for you. For someone who loves to cook and doesn’t mind all the cleanup, we’ll look into big gourmet gas burners. But for the non-cooks a glass induction stove probably would work best. CONTINUED ON PAGE 2

Debbie Nassetta

One On One With debbie nassettaSpecialized Appliances Season Kitchen Design

Q: Glass induction?A: It used to be glass electric

cooktops, the smooth stove without any burners that easily cleans up. The newest thing is induction. It’s been around for over 30 years but was too expensive for most consumers. It looks the same as the electric cooktops but it doesn’t heat the glass top. The heat transfers directly into

coastalrealestateguideoc.com | Serving Laguna Beach & Newport Beach Communities SEPTEMBER 6, 2013 | VOL. 3, ISSUE 36

CREG_9_6.indd 1 9/5/13 3:35 PM

4 LOEWS MAGAZINE

TUCSON TRAVELTHE JEWEL OF THE SONORAN DESERT

HOLIDAY WINDOWS NEW YORK’S

FESTIVE DISPLAYS

NASHVILLE IN A DAYBRAD PAISLEY’S

MUSIC CITY FAVORITES

WINTER ESCAPESTOP DESTINATIONS

FOR SNOW DAYS

• The Dish on Loews Restaurants

• Best Cities for Shopping

• A Look at Oscar History

• Chicago: Loews in the Windy City

• The New Look of Family Vacations

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The season’s reasons to play and party

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SEA Island LIFEFALL/WINTER 2014/15

LIFELONGLEARNERS

GATHERING OF THE MINDS

BACK TO BASICS

BARTENDERS STICK TO OLD

FAVORITES

COOL WEATHERCATCHES

A NEW ANGLING SEASON

Golf’s Evolution

A NEW DIRECTION FOR THE OLD SPORT

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LIFE, WELL LIVED

BEVERLY HILLS | DEER VALLEY | KAPALUA BAY | LAGUNA BEACH | PALMETTO BLUFF

SUMMER 2014

the Perfect PICNICTHE BEST LOCALES AND BASKET NECESSITIES

SUMMER FUNTHE SEASON’S

BEST ADVENTURES

JAZZ-ERA WEDDINGS

COUPLES TAKE CUES FROM THE

ROARING TWENTIES

CHEERS TO CHAMPAGNE THE SPECIAL

OCCASION DRINK GOES

EVERYDAY

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Concierge

conciergebespokemagazineonline.com/.../2015_bespokeconcierge... · concierge 57% of affluent...

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