concierge & pitch mvp

13
Concierge & Pitch MVP Simon Marcus | @lycaonmarcus

Post on 17-Oct-2014

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Page 1: Concierge & Pitch MVP

Concierge & Pitch MVP

Simon Marcus | @lycaonmarcus

Page 2: Concierge & Pitch MVP

Simon Marcus | @lycaonmarcus

My 40 Year Old Corporation Can Pivot

Faster Than You

Page 3: Concierge & Pitch MVP

Simon Marcus | @lycaonmarcus

What is an MVP?

Minimum Viable Products are experiments meant to invalidate

your riskiest assumption.

Page 4: Concierge & Pitch MVP

Simon Marcus | @lycaonmarcus

When do we do Pitch MVP?

Page 5: Concierge & Pitch MVP

Simon Marcus | @lycaonmarcus

Why do we do an MVP?• Invalidate more assumptions• Find earlyvangalists who will test what you

build• Learn what they need

Page 6: Concierge & Pitch MVP

Simon Marcus | @lycaonmarcus

What’s a Pitch MVP?

Page 7: Concierge & Pitch MVP

Simon Marcus | @lycaonmarcus

Yes, This Can Work

Page 8: Concierge & Pitch MVP

Simon Marcus | @lycaonmarcus

What is a Concierge MVP?

Page 9: Concierge & Pitch MVP

Simon Marcus | @lycaonmarcus

Why do a Concierge MVP?• Confirm your solution meets earlyvangalist

expectations• Super rich learning about what your

solution will look/feel like• Lock down earlyvanglists for your next

MVP

Page 10: Concierge & Pitch MVP

Simon Marcus | @lycaonmarcus

Our Concierge MVP Story

Page 11: Concierge & Pitch MVP

Simon Marcus | @lycaonmarcus

Our Concierge MVP Story

Page 12: Concierge & Pitch MVP

Simon Marcus | @lycaonmarcus

5 Take-Aways• Validate your understanding of the

problem before doing MVPs• Pitch MVPs are great for getting a lot of

people to follow up with• Concierge are great for learning about

your solution• Really, Get Out of the Building

Page 13: Concierge & Pitch MVP

Simon Marcus | @lycaonmarcus

Thanks!

Simon Marcus | @Lycaonmarcus

tlclabs.co

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