concept crit

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KIRSTY FRUIN OUGD203 CONCEPT PROMOTE THE COSMETIC BRAND 17 WITH THE CHANGING LIFESTYLES OF THEIR TARGET AUDIENCE IN A FUN AND STYLISH WAY. TARGET AUDIENCE: PRIMARY: YOUNG WOMEN 14-19 SECONDARY: 12-15 YEAR OLD ASPIRING ADULTS MESSAGE: 17 COSMETICS ARE THE ESSENTIAL TOOLKIT FOR EXPRESSING THEIR LOOK AND INDIVIDUALITY

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Page 1: concept crit

KIRSTY FRUIN OUGD203CONCEPT

PROMOTE THE COSMETIC BRAND 17 WITH THE CHANGING LIFESTYLES OF THEIR TARGET AUDIENCE IN A FUN AND STYLISH WAY.

TARGET AUDIENCE:PRIMARY: YOUNG WOMEN 14-19SECONDARY: 12-15 YEAR OLD ASPIRING ADULTS

MESSAGE:17 COSMETICS ARE THE ESSENTIAL TOOLKIT FOR EXPRESSING THEIR LOOK AND INDIVIDUALITY

Page 2: concept crit

KIRSTY FRUIN OUGD203CONTENT

PRODUCT RANGEPRODUCT DESIGNPACKAGINGPRICE TAGSRECIEPTBAGZINE

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KIRSTY FRUIN OUGD203METHOD OF DELIVERYPOINT OF SALE/IN STORE PRESENTATION/ONLINE/MAIL SHOT/PROMOTIONS