Computers in Libraries – March 29, 2009

Frank Cervone, Ph.D.Vice Chancellor for Information Services

Purdue University Calumet

• For example,o Japanese report 60% more information about

background items than Americans1

o Analytic vs. holistic approach• Eye-tracking analysis2

• Individualistic vs. communal• Linguistic

o “preponed meetings”o Time

Linear (western) vs. cyclical (Asian)

1 – Masuda, T. & Nisbett, R. E. (2001). Attending holistically versus analytically: comparing the context sensitivity of Japaneseand Americans. Journal of Personality and Social Psychology, 81, 922-934. 2 – Chua, H. F., Boland, J. E., & Nisbett, R. E. (2005). Cultural variation in eye movements during scene perception. Proceedingsof the National Academy of Sciences, 102(35), 12629-12633.

Nielsen, J. (2008). Bridging the Designer-User Gap. Alertbox, Mar 17, 2008. Available at www.userit.com/alertbox/designer-user-differences.html

Nielsen, J. (2008). Bridging the Designer-User Gap. Alertbox, Mar 17, 2008. Available at www.userit.com/alertbox/designer-user-differences.html

Nielsen, J. (2008). Middle-aged Users’ Declining Web Performance. Alertbox, Mar 31, 2008. Available at www.userit.com/alertbox/middle-aged-users.html

Nielsen, J. (2002). Usability for Senior Citizens. Alertbox, Apr 28, 2002. Available at www.userit.com/alertbox/seniors.htmlNielsen, J. (2008). Middle-aged Users’ Declining Web Performance. Alertbox, Mar 31, 2008. Available at www.userit.com/alertbox/middle-aged-users.html

Zaphiris, P., & Kurniawan, S. (2005). Research-derived Web Design guidelines for Older People. Assets ‘05. Baltimore, MD.

Nielsen, J. (2005). Usability of Websites for Teenagers. Alertbox, Jan 31, 2005. Available at www.userit.com/alertbox/teenagers.html

Nielsen, J. (2005). Usability of Websites for Teenagers. Alertbox, Jan 31, 2005. Available at www.userit.com/alertbox/teenagers.html

Nielsen, J. (2005). Usability of Websites for Teenagers. Alertbox, Jan 31, 2005. Available at www.userit.com/alertbox/teenagers.html

Nielsen, J. (2002). Kid’s Corner: Website Usability for Children. Alertbox, Apr 14, 2002. Available at www.userit.com/alertbox/children.html

Nielsen, J. (2002). Kid’s Corner: Website Usability for Children. Alertbox, Apr 14, 2002. Available at www.userit.com/alertbox/children.html

Nielsen, J. (2002). Kid’s Corner: Website Usability for Children. Alertbox, Apr 14, 2002. Available at www.userit.com/alertbox/children.html