computaris – the data dividend
DESCRIPTION
Presentation held by Computaris at MVNOs Industry Summit 2012TRANSCRIPT
Computaris ISV: Software Lifecycle CSP: BSS Solutions
BSS & VAS (real time)
Extracting network knowledge Managing subscriber data
Monetization
Solutions MVNE/O Convergent Charging Loyalty & Churn management Data Policy Management
250 employees
200 projects
70 Operators
Part of R-Systems Group 2011 $87m Employees 2500
Computaris at a Glance
Bridging the gap between IP and Telecom
Challenges to Achieve Data Dividend
Understanding customer needs
Control own destiny
Differentiate-Innovate
Target Market
WIN/WIN with MNO
WIN/WIN with MNO
MNO derive 80% of revenue with voice
Voice roaming is an important revenue stream
MNO’s successfully focus on larger segments (mass market)
MNO’s focus on existing subscribers and services
You need to address a complimentary segment
Data presents many opportunities
Smart Phones
• Becoming computers
• More than a phone
Moving beyond browser
Growth in demand
M2M
• 10/1
• Cross border/multinational
• Lower ARPU/ higher volume
• 1MB per month (70%-80%)
LTE
• FMC
• New Opportunities
Target Market – Data Opportunity
Differentiate - Innovate
Telco Services Non-Telco Services
BSS
Service Delivery Platform
Applications
Device Management (M2M)
Data Policy Management
Control Own Destiny
Policy
Bill shock
Fair Usage
QoS
Enterprise/ Parental Control
Congestion Management
Charging
Content Charging
Premium services
Location Based Charging
Spending rewards
Service personalization
Device Management
GUI
Automatic Detection
Device Configuration
Device Diagnostic
Marketing Reports
Security Management
TCP/IP
SMS
Data Policy Management
Segmentation
options
By device
By application
By subscriber profile
By time
By volume
By access Method
Service bundling
Gamers
Super users
Business
Basic
iPad
VoIP
BlackBerry
Customer personalization
Add key applications
Set priorities
Allocate volume
Parental control
Bill control
Spending rewards
Premium services
Understanding Customer Needs
Loyalty and Retention Campaigns Real Time Integration
Social Integration Tariff Simulation Predictive Modelling
Targeted Campaign
15
15
Accurate Automated Operationally efficient Self learning Measurable results
Subscriber base: 100 Upsell Potential: 10 Campaign target: 15 Subs that accept: 8
Summary
Data is an area which compliments MNO’s activities and focus
Invest in your own systems to be able to manage the different data service opportunities
Align with your subscribers needs and understand their requirements
Capitalize on the data dividend
Copyright @ Computaris
Ian Ginn
VP Sales EMEA
+447803278829
Thank you!