Competitors Analysis

Figure 2 is a Competitors Analysis of the Philips Hue LED smart light bulb. It illustrates the main difference between Philips Hue and some of its competitors products and marketing mix.

Philips Hue is in the growth stage of its product life cycle, its important to communicate the points of differences to consumers because it helps them distinguish the products. The points of differences are characteristics of a product that make it superior to competitive substitutes.

In summary, the Philip Hue has been in the market for longer and its more established than its competitors. The two years since its release, Hue had expanded to some retail and online stores to make it more available. Even though, its price has not change. It has recently added new a member to its product line called Philips Lux. The Philips Lux is cheaper, but cannot change colors. However, the new product has a new hub called the Tap, which is powered by kinetic energy from ones touch. In comparison to its competitors, many provide the same value to consumers. The main points of difference between Hue and its competitors are that they are eliminating a hub, utilizing a Bluetooth connection, and allowing more bulbs to be control by the smart devices.

Figure 2. Competitors AnalysisCompany:Name:Date:Product:Price:Place:Point of Difference:

1. PhilipsPhilips HueOct. 2012LED$59.99 (bulb cost)

$199.99 (kit cost)Selective Retails and online.

Zigbee Bridge (Hub) 50 bulbs can connect to the Bridge 600 lumens of light

Philips LuxMar.2014LED$40(bulb cost)

$100(kit cost)Selective Retails and online. Zigbee White-light only bulbs Tap (Wireless wall switch powered by kinetic energy) 50 bulbs can connect to the Tap

2. Lifx

LifxNov. 2012LED$99.00 (bulb cost)

$380(kit cost)Selective Retails and online

Zigbee No hub required 1000 lumen of light 17 watts of power Bigger & heavier (10.4 ounces) No IFTTT compatibility

3. TCP

Connected2013LED$ 30 (bulb cost)

$169 (kit cost)Exclusive Retail stores and online(Home Depot) JenNet-IP protocol White-light Comes with a remote No IFTTT compatibility 800 lumens of light 11 watts of power Robber light Control 250 bulbs

4. Belkin

Belkin WeMoJan. 2014LED$39 (bulb cost)

$129 (kit cost)Exclusive Retail stores and online(Home Depot) Zigbee 800 lumen of light 60 watts of power Kindle IFTT compatibility

5. Samsung

Smart BulbsMar.2014LED$32 (single)Retail stores and online. White-light Bluetooth No hub 64 bulbs can connect to mobile app

6. GE

LinkJuly 2014LED$30 (bulb)

$70 (Wink Hub)Exclusive retails and online(Home Depot) White-light Bluetooth No hub required 800 lumens of light 12 watts of power 50 bulbs can be supported