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Competitive Research:

Steal Everything

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Competitive Research:

Steal EverythingChallenge listeners to steal…

Keywords.

PPC Ads.

PLA data.

Popular content.

Technical weaknesses.

Link sources.

Steal your competitor’s Clients and Prospects.

Steal the entire Inc. 5000 AdWords expenditure by industry and individual co.

Steal entire international Markets.

Steal 6 months FREE SEMrush Guru or an upgrade

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Crowdsource:

No One of Us is as Smart as All of UsThe value of keyword research lies in the incredible ‘big data’ accumulation of

trillions of human interactions, reaching out to find… something. All we want is

our share of that pie. And maybe a bite of yours.

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Steal from the Best:

Stand Upon the Shoulders of Giants…

Steal from the Best:

Stand Upon the Shoulders of Giants… then, eat their lunch right off their plates.

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Be Receptive:

Be Jealous... Be Receptive:

Be Jealous...get over it…

Be Receptive:

Be Jealous...get over it… get even.

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Competitive Research: Steal Everythng

Steal Competitors’ Keywords -Unbranded

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Steal Competitors’ Keywords - Unbranded

Domain VS DomainCommon

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Steal Competitors’ Keywords - Unbranded

Domain VS DomainCommon Keywords

(X) Common = battle is joined!

(%) Uniques: yours = strengths, theirs = weaknesses

(+) All Keywords (great for export & sort)

(-) Unique to first domain (look at winners and upstarts)

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Steal Competitors’ Keywords - Unbranded

Domain VS DomainUnique Keywords

(X) Common = battle!

(%) Uniques: yours = strengths, theirs = weaknesses

(+) All Keywords (great for export & sort)

(-) Unique to first domain (look at winners and upstarts)

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Steal Competitors’ Keywords - Unbranded

Domain VS DomainAll Keywords

(X) Common = battle!

(%) Uniques: yours = strengths, theirs = weaknesses

(+) All Keywords (great for export & sort)

(-) Unique to first domain (look at winners and upstarts)

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Steal Competitors’ Keywords - Unbranded

Domain VS DomainUnique to 1st Domain

(X) Common = battle!

(%) Uniques: yours = strengths, theirs = weaknesses

(+) All Keywords (great for export & sort)

(-) Unique to first domain (look at winners and upstarts)

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Steal Competitors’ Keywords - Unbranded

Domain VS Domain

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Steal Competitors’ Keywords - Unbranded

Steal Big. Embezzle Small.

Steal Competitors’ Keywords - Unbranded

Steal Big. Embezzle Small.

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Steal Competitors’ Keywords - Branded

Compare & Contrast

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Steal Competitors’ Keywords - Branded

Brand Us VS ThemViolation - with benefits

• Use generic ad copy or your own branded terms

• Use Retargeting campaign

• Remember Google Display Network for more impressions

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Steal from the Rich

Steal from the Rich. So, Who’s Rich?

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Steal from the Rich

Flux the Winners.

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Steal from the Rich

Steal from the Triple-Witchers.▲ Ads Traffic rising,

▲ Ads Keywords rising,

▼ while Ads Traffic Price falls

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Steal from the Rich

Triple-Witchers.

▲ Ads Traffic rising…

Paid Search Positions

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Steal from the Rich

Triple-Witchers.

▲ Ads Keywords rising

Paid Search Positions

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Steal from the Rich

Triple-Witchers.

▼ while Ads Traffic Price falls

Paid Search Positions

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Steal PPC Ads Text, History, Seasonal Trends

Thou Shalt Covet Thy SERP Neighbor.The really, really rich one with the long Ads History of winning ads.

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Steal PPC Ads Text, History, Seasonal Trends

Steal Ad Text. Then Rewrite It. Better.Steal concise, customer-centric ad copy:

• keywords

• motivational, emotional desire triggers

• unique selling points

• value propositions

• risk reducers

• killer offers

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Steal PPC Ads Text, History, Seasonal Trends

Steal Their Groups.The big numbers in the little blue boxes in Ads Copies.

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Steal PPC Ads Text, History, Seasonal Trends

Steal Their Trash.See which Ads they have abandoned in Ads History.

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Steal PPC Ads Text, History, Seasonal Trends

Steal Their Seasons.Ads History.

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Steal What’s Next

Steal First-in Advantage.Google says 15% of Searches each day are for completely new terms.

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Steal What’s Next

Steal First-in Advantage.Phrase Report and Related Keywords to discover emerging public use of new keywords

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Steal What’s Next

Steal Affiliates.Does a competitor pay for (and receive) performance? Hover over the link in Ad. depiction of the Ad

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Steal What’s Next

Steal Prices.New PLA Tool. Starting with Positions. depiction of the Ad

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Steal Content Popularity

Steal competitors’ most popular content.Try BuzzSumo or sort keywords, cut brand terms and go for Search Volume.

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Steal Content Popularity

Steal competitors’ most popular content.Try BuzzSumo or sort keywords, cut brand terms and go for Search Volume.

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Steal the Best Link Sources

Steal Link Sources.Run a Link Report to find the highest-ranking and most historically-durable domains from which to seek links.

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Steal Everything

Steal Entire Nations.Steal Clients. Steal Prospects.Steal Bigger Budget.Steal Respect.

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Steal The Entire

Inc. 5000 Adwords

Expenditure By Industry

and Individual Company AdWords spend by Industry leaders. Access the entire data

spreadsheet. Delve into how the fastest-growing private companies

in America rank by growth, and by their AdWords spend.

http://www.ppchero.com/what-americas-fastest-growing-

companies-spend-on-google-adwords-new-infographic/

Competitive Intelligence: Steal Everything

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And the 10 Winners of 6 months SEMrush Guru are…

Winners have been chosen at random and they have been notified.

The log-ins for the winners’ plans or upgrades will be E-mailed

within 48 hours.

Everybody wins – 60-day Free Trial Guru Plan for Attendees only:

bit.ly/.UngaggedFreeTrial

Competitive Intelligence: Steal Everything

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Steal Time for Those You Love.

Thanks!

Thanks for welcoming us to UnGagged.

Thanks Erika Napoletano for being such a candid MC.

Thanks Damien Trevatt and Craig Rayner for inviting and assisting.

We are looking forward to UnGagged 2015, and perhaps London.

Thanks for some images http://www.robbierichards.com

Competitive Intelligence: Steal Everything