1.By: Saugata Palit A0101913118

2. To make comparative analysis of the product and services offered by Myntra.com and Jabong.com . To study the business models of both Myntra and Jabong. To study the consumer perception of both the brands 3. Electronic commerce commonly known as e- commerce is a kind of industry where the buyer and seller of products or services meet over electronic media such as the Internet and other computer networks in order to complete an exchange according to the requirements of the buyer. Online shopping is a form of electronic commerce which allows customers to directly buy goods or services from a seller over the Internet.This can be done using a web browser on mobile as well as PCs. 4. Jabong.com is a fashion and lifestyle electronic commerce portal in India. It retails footwear, accessories, beauty products, home accessories and other fashion products. It is owned by Rocket Internet which is from Germany. It also consisted of the founding team of three entrepreneurs Lakshmi Potluri Arun Chandra Mohan and Praveen Sinha. Myntra was established by three people namely, Mukesh Bansal,Vineet Saxena and Ashutosh Lavania in February of 2007. All three are IIT alumnus, and have worked for various ventures. Myntra.com has its headquarters in Bangalore, Karnataka and has been funded by Vanture Capitalists like IndoUS & AccelPartners who parallel also support Flipkart. 5. Jabong.com follows two models: Inventory model: In the inventory model, products are availed from various brands and stored in the Jabong warehouse. Managed marketplace model: In the managed marketplace model, Jabong doesnt keep the inventory but takes care of service and returns for the consumers. 6. Myntra.com believes in increasing brand capital. Its business model is focused on procuring current season merchandise from different brands and making them available on the website at the same time as they are in any respective retail brand outlets. All these products are offered to customers mostly on MRP. 7. JABONG MYNTRA Jabong Ranks 31 in India and 420 globally according to Alexa.com.This has been done by measuring the average page visitors a day and pageviews a month.The site has 97.3% of visits from India and 2.7% from other countries. Myntra is ranked 17 in India among the most visited websites and 314 globally. It has moved up by 194 ranks in the past 3 months. 98.2% of its visitors are from India and rest from around the world. 8. 26.8% 5.1% 4.2% 63.9% Market Share of e-commerce websites in India(2013) Flipkart Myntra Jabong Others 9. Strong funding Delivery And Support Variety of products Innovative Services Inhouse Logistics Strength Lack Of Infrastructure Inter State Movement of Products Consumer Mindset Weakness Market Segment Growth in Internet Traffic New technologies Change in Mindset of the youth Oppurtunity Competition in the market Successful competitors Consumer Mindset Government regulation Product Retailers Threat 10. Research Design : Descriptive Research will be adopted to gather feedback from customers of both Myntra and Jabong. Data Collection : Primary Data will be collected in a structured questionnaire from the customers to meet the objectives of the project. Secondary Data collected from websites, research papers and such other sources will be referred. Data Collection Tool : Questionnaire Sampling : Sample Size- The sample size will be approximately 50 PEOPLE Sampling Area- Delhi NCR 11. The maximum respondents were male. 34% the respondents were female. The age group of respondents varied from 15 years to 50 years and above.The maximum number of respondents belonged to the age group of 21-25. It was nearly 81.6 %. Among the commodities purchased the most , 17 respondents chose Footwear and clothing each. Accessories and Fragrances accounted for a total of 22.4% from both the websites. Maximum respondents faced the problem of Cheap Quality Product which accounted for 42.9% of the total sample who have done online shopping.22.1% of the respondents faced delay in delivery.12 respondents faced a Non delivery and only 1 respondent faced a problem in the return policy of the websites. 12. Competitive pricing:When asked, 68.2% of the sample who have done shopping replied by choosing Myntra. Only 31.8% of the sample feels that Jabong has bette pricing. Better quality of products and services :When asked , 75% of the respondents said that Myntra has better quality of products and services as compared to Jabong. Only 24% of the respondents said Jabong has better quality than Myntra. Better issue resolving:When asked , almost equal amount of respondents chose Myntra as well as Jabong. 52.7% chose Myntra whereas 42.3% chose jabong for better issue resolving. Advertisement and Peer groups are the main sources for e- commerce sites. 57% of the sample selected advertisement whereas remaining 43% delected Peer groups. People faced more problems shopping with Jabong. 13. From the above findings we can easily conclude that Myntra has more competitive advantage, not only with price and quality but with the perception of the consumer as well. People had a better shopping experience with Myntra.com.