competition what’s hot! new product plan
DESCRIPTION
AGENDA. Competition What’s Hot! New Product Plan. Key Competitors. Anything Tactical Why ? NIC’s background checks for firearm purchases at all time high Tactical firearm sales extremely robust Includes 10/22 Retail Price Point on AR-15’s dips below $700. What’s Hot?. - PowerPoint PPT PresentationTRANSCRIPT
CompetitionWhat’s Hot!New Product Plan
AGENDA
Key Competitors
Brand Strengths Weaknesses Key Concerns for Butler Creek
Allen • Broad assortment of products • Lack of innovation • Sling products
Leupold • Reputable brand• Good placement at Big Box Outdoor
• Limited scope cover offering• Scope covers high retail• Non-Leupold Scope Solution
• Scope Covers
Ruger • Reputable brand• Broad support from consumers who
use their products
• Lack of ability to see qty of rounds left in magazine
• 25 round magazines that fit Ruger 10/22 firearms are selling well and could severely hurt our magazine business
Vanguard • Economical slings• Manufacturer closely tied to brand• Gun Hugger Slings
• Imitation of Vero Vellini might be perceived as lack of innovation
• Sling products
Vero Vellini • One of the best slings available• Premium feel and look• Uncle Mike’s Swivels
• High price• Limited distribution
• Sling products
Anything Tactical
Why? NIC’s background checks for firearm
purchases at all time high Tactical firearm sales extremely robust
Includes 10/22
Retail Price Point on AR-15’s dips below $700
What’s Hot?
Anything Tactical
Why? Almost every major long gun manufacturer is
now offering a AR-15 style rifle and a Tactical Bolt Action
Owners of AR style rifles (new or old) are looking for ways to upgrade and accessorize their weapons
Plenty of optics, loaders, magazines in demand
What’s Going to be Hot?
Select existing tactical SKU’s and repackage for modern civilian shooting market
Tactical Accessories
Tactical Logo
Tactical Packaging
24222 Maglula loader Up Lula24223 Maglula loader Baby Up LULA24200 Maglula loader AR-15 Strip LULA24201 Maglula loader Mini 14 Strip LULA24215 Maglula loader AR-15 Lula24216 Maglula loader AK-47 Lula24217 Maglula loader MP5 Lula24218 Maglula loader Colt 9 SMG Lula24219 Maglula loader Uzi Lula24220 Maglula loader M1A/M14 LULA24221 Maglula loader FN Fal LULA24225 Maglula loader AR-15 Benchloader24228 Maglula loader Galil Benchloader24229 Maglula loader Steyr Aug Benchloader
Maglula
Products with new tactical packaging
Products with new tactical packaging
19000 Bikini Scope Cover19001 Tini Bikini Scope Cover40010 Tactical Red Dot Scope Cover
Scope Covers
41314 13-14 Eyepiece One-Piece
41618 16-18 Eyepiece One-Piece
42527 25-27 Objective One-Piece
42829 28-29 Objective One-Piece
44344 43-44 Objective One-Piece
Tactical One PieceScope Covers
40202A 02A Objective
40303 03 Objective
43031 30-31 Objective
43334 33-34 Objective
44647 46-47 Objective
41011 10-11 Eyepiece
41920 19-20 Eyepiece
50543 Slip on pistol grip50542 Slip on pistol grip
HL-10CL Hot Lips ClearSL-10CL Steel Lips Clear24211 Magazine LoaderMC-B Folding Stock Ruger M-14/M-30 BluedMC-S Folding Stock Ruger M-14/M-30 Stainless
FS-10B Folding Stock Ruger 10/22 BluedFS-10S Folding Stock Ruger 10/22 StainlessFS-MB Folding Stock Mossberg 500/590 BluedFS-RB Folding Stock Remington 870 Blued
Products with new tactical packaging
Accessories
Competitive Pricing
AimPoint replacement caps MSRP $18.99
Weaver Polar caps MSRP $13.99
Leupold caps MSRP $39.99 (Aluminum/Magnetic)
2013 NEW PRODUCTS
Key Features• Patented zero clearance design• Perfect for use in combination
w/NV optics• Built for heavy use and
wide temp range
Availability March 2013
Sidewinder Tactical
Configuration Dealer Price RetailSidewinder EP 41600 $11.00 $19.99
Sidewinder OBJ 41601 $11.00 $19.99
FitsAimpoint CompM2Bushnell TRS-32Sightmark Tactical Red DotBurris 332 EPOther 38mm OSD Optics
Key Features Unique one-piece
living hinge design Flexible lid easily folds up for use Keeps Dust, Dirt, Weather
off lens surfaces Built for heavy use and wide
temp range Tactical Packaging
Availability March 2013
Tactical One Piece Flip Cap
40202A 02A Objective
40303 03 Objective
43031 30-31 Objective
43334 33-34 Objective
44647 46-47 Objective
41011 10-11 Eyepiece
41920 19-20 Eyepiece
ConfigurationDealer Price Retail
7 SKUs $9.93 $18.99
Key Features Unique one-piece
living hinge design Flexible lid easily folds up for use Keeps Dust, Dirt, Weather
off lens surfaces Built for heavy use and wide
temp range Packaging Conversion to Tactical
Availability NOW!
Tactical One Piece Flip Cap
41314 13-14 Eyepiece One-Piece
41618 16-18 Eyepiece One-Piece
42527 25-27 Objective One-Piece
42829 28-29 Objective One-Piece
44344 43-44 Objective One-PieceConfigurationDealer Price Retail
5 SKUs $9.93 $18.99
Key Features Legendary UpLULA design Eases loading of handgun mags High quality construction IN PINK! 9mm, .357, .40, .44, .45 (Limited Distribution)
Availability March 2013
Pink UpLULA
Configuration Dealer Price MAP Retail24224P –Univ. Pistol $23.95 $34.95
Key Features Legendary Baby UpLULA design Eases loading of handgun mags. High quality construction IN PINK! .22, .32, .38, .380 (Limited Distribution)
Availability March 2013 March 2013
Baby Pink UpLULA
Configuration Dealer Price MAP Retail24223P – .22 - .380 cal. $23.95 $34.95
2013 DEVELOPMENTS
• Review Flip Cap Sizing• Study consumer purchasing process• Seek OEM & Customer Partnerships