competition among multi-sided platforms david s. evans lecg and university college london 7 june...
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Competition among Multi-Sided Platforms
David S. Evans
LECG and University College London
7 June 2007
2nd Lear Conference on the Economics of Competition Law
Rome, Italy
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Multi-Sided Platforms: Powerbrokers In The Global Economy
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Today’s Discussion
The Nature Of Competition
The Digital Music Business5
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When Do Multi-Sided Platforms Compete?
Search-Based Advertising4
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The Catalyst Age6
What Is A Multi-Sided Platform?
What Is A Multi-Sided Platform?
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The Birth Of The Charge Card
Merchants paid 7% fee
Cardholders paid small fee roughlyequal to the value of the float
Profits entirely from the merchant side
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Catalytic Reaction For Charge Cards
330 restaurants and 42,000 consumers one year later
330 restaurants and 42,000 consumers one year later
14 restaurants and 200 consumers to start
14 restaurants and 200 consumers to start
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