COMPETE® Energy BitesEnergise your revenue

A new bite size caffeine-based supplement to boost attention and

energy - an alternative to chocolate, energy drinks, coffee and tablets

SLIDE 2

Introducing COMPETE® Energy Bites, a new solution to fulfil critical consumer needs

Non-sport related consumers Sport related consumers

Low Calorie

Portability No Spill Good

VFMInstant Results

Energy boost for concentration or physical performance

Consumers tell us they want…

…COMPETE® delivers on all these!

SLIDE 3

Consumers See Clear Benefits in a ‘Bite’• Versus confectionery:-

• Less sugar, fewer calories• Active ingredient = 135mg

caffeine

• Versus bean to cup coffee:-• Lower cost• Potentially greater amount of

caffeine• Can’t be spilled – perfect for

travelling• Solution for lactose intolerant or

who don’t like coffee taste

• Versus performance supplements:-• Lower cost• Fewer calories and other non-

vital ingredients

• Versus RedBull® & other energy drinks:-• Lower cost• Can’t be spilled, less weight to

carry• More caffeine than many brands• Less diuretic

Fewer Calories

Portability

No Spill

Lower Cost

Perfect solution for Customers

seeking energy

boost for concentration or physical performance

Instant absorption

SLIDE 4

COMPETE® Energy Bites will appeal to anyone seeking attention boost and instant energy, for performance or fun

Caffeine / serving (mg)

Calories / serving (Kcal)

Sugars (g/100g)

Cost / serving

COMPETE Energy Bites 135 43 / 44 40.9 £0.75

Starbucks Latte (medium) 150 190* 18.0 £2.50

RedBull (250ml) 80 113 27.5 £1.29

Nescafe Gold Blend with milk 65 146 1.1 £0.08

SIS GO+ caffeine 125 85 1.2 £1.99

Cadbury Boost - 250 49.5 £0.60

*: full fat milk

SLIDE 5

Make money with COMPETE® Energy Bites

• ‘2 bite’ convenience pack – Chocolate or Mocha• RRP £2.00 inc Vat. Profit of £0.60 or 30%• Counter top display of 24 x 2 bite packs per case for

£48.00

• ‘6 bite’ week pack – Chocolate or Mocha• RRP £4.50 inc VAT. Profit of £1.34 or 30% gross margin• Counter Top display of 12 x 6 bite packs per case for

£54.00

Launch offer:-Buy 2 or more cases of ‘6 bite’ packs and get a case of ‘2

bites’ FREEworth £48.00 at RRP

Buy 6 or more cases of ‘2 bites’ and get a case of ‘6 bite’ packs FREEworth £54.00 at RRP

• ‘2 bite’ convenience pack – Chocolate or Mocha

• RRP £2.00 : Profit of £0.60 : 30% margin

• Counter top display : 24 x 2 bite packs per case £48.00

• ‘6 bite’ weekly pack – Chocolate or Mocha

• RRP £4.50 : Profit of £1.34 : 30% margin

• Counter Top display : 12 x 6 bite packs per case £54.00

SLIDE 6

In summary…COMPETE® Energy Bites, giving your customers the

boost, focus and energy when they need it most!

• Portable, low calorie, no spill, great VFM

• 2 flavours, chocolate and mocha

• 6 bite pack, 2 bite pack and counter display unit

• 30% gross margin

………………………………………………………………………….and it works