compartilhando o facebook
DESCRIPTION
Dicas, estratégias e novidades envolvendo o Facebook. Um overview da rede social apresentado no dia 13/06/12, no OlhóSEO SP, durante o evento E-ShowTRANSCRIPT
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Compartilhando o Facebook: Novidades, estratégias e dicas para a rede social
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slideshare.net/iquemuniz
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Socialbakers.com – 12/06/12
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Facebook: Estatísticas
• Penetração de População: 23.8%
• Penetração de Pop. Online: 63.2%
• CPC médio: $ 0.30
• CPM médio: $ 0.06
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Socialbakers.com – 12/06/12
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Dados Demográficos
Socialbakers.com – 12/06/12
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H: 46%
M: 54%
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Distribuição por Idade
Socialbakers.com – 12/06/12
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Dominação Total
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Facebook IPO
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Oferta Pública de Ações
• Fb na Nasdaq
• Estimativa de grandes lucros
• Ações em queda
• Investidores com prejuízo
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Queda e “fraude”
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Oferta Pública de Ações
• Nasdaq acusada de prejudicar com falhas
• Valor do Facebook: de $ 104 bi para $ 70 bi
• Plano para indenizar os maiores lesados
• Cerca de $ 200 milhões em perdas
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Facebook + Instagram
• Valor recorde de $ 1 bilhão
• Um dos grandes sucessos do mobile
• Ideia de “engolir” o menor para crescer
• OM Malik “Facebook com medo” (http://bit.ly/Ib2FRg)
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Facebook Camera
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Facebook Camera
• Lançado no mês seguinte ao Instagram
• Aplicativo para iPhone
• Facilitar compartilhar fotos no Facebook
• “Não é uma competição com o Instagram”
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Facebook AppCenter
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Facebook AppCenter
• Loja lançada no último dia 7/6
• Mais de 600 aplicativos e contando
• Foco nos apps indicados e usados por amigos
• Uma das ações para lucrar mais (IPO)
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Administradores de páginas
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Evoluções Constantes
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Timeline
• Grande mudança
• Formato “prendedor”
• Exibição semelhante para perfil e página
• Possibilidades maiores de conteúdo
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Timeline do Facebook
• Apelo visual para atrair
• Mudança de regras
• Diversas novidades (mais!)
• Igual para Perfil e Página
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Imagem de Capa
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ATENÇÃO às Regras!
http://on.fb.me/zkK6uD
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Ícones para Apps
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http://bit.ly/AAcDs8
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Milestones
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Milestones
• Aniversários, datas especiais e afins
• A imagem é determinante para o sucesso
• Ressalta a história e a vida da marca
• Não spamme, selecione bem as datas
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Post em Destaque
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Post em Destaque
• Ressalte uma mensagem importante
• Trabalhe a imagem como plus
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Fixar no Topo
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Fixar no Topo
• Ressalte posts “atemporais”
• Não esqueça de desmarcar
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Painel Administrativo
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Mensagens Diretas
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Mensagens Diretas
• Contato rápido com os fãs
• Bom para tirar dúvidas
• Informações para promoções
• Cuidado para não Ignorar o usuário
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Opções Curtir
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Páginas Curtem Páginas
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Páginas Curtem Páginas
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Curtir Páginas
• Veja outras marcas que te seguem
• Bom para contato B2B
• Parcerias, guest posts e afins
• Concorrentes stalkers?
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http://slidesha.re/IBXZyJ
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Dicas de Conteúdo
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Postagens com sentimento funcionam!
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Inspire
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Brinque
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“Polemize”
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Provoque
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Informe
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Postagens “sentimentais”
• Procure sempre novas maneiras
• Lembre-se de não exagerar
• Veja se seu público aceita tais ideias
• Varie sempre para não soar repetitivo
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Facebook Success Stories
• Confira trabalhos bem sucedidos
• Desde a ideia até a prática
• Bom para ter insights
• http://www.facebook-successstories.com/
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Conteúdo Viral
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Estudo Wildfire
• 10 mil campanhas analisadas
• 9 meses de acompanhamento
• 7 tipos de apps no Facebook para ações
• Avaliação: engajamento e retorno
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Apps que geram Share:
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Ações que geram Participações:
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Cupons e descontos
• Fácil aceitação no Facebook
• Boa maneira de adquirir milhares de fãs
• Maneiras de implementação
• Cuidado para não infringir as guidelines
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No About da página
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Link externo na página
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Aba personalizada
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Em Resumo:
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Vá além
• Produza ações que exaltem sua marca
• Pense na facilidade de participação
• Use os Ads para espalhar cupons e promos
• Divulgue no seu site e outros canais sociais
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Vídeo e Imagem
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Vídeos
• Publique vídeos para variar conteúdo
• Postar arquivos de fora também funciona
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Imagens
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Imagem funciona sempre!
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Sobre o Conteúdo
• Poste sempre. Tenha uma frequência
• Observe no Insights o que funcionou
• Pense sempre em viralizar, compartilhar...
• Use a criatividade para novas ideias
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Bom Conteúdo -> Edgerank
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Frequência e quantidade
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Estudo EdgeRankChecker
• 30 mil posts analisados
• 500+ páginas com média de 140 mil fãs
• Fim do “ciclo de vida”: quando o post recebe 10% de engajamento por hora, assim como fez na sua hora mais popular
http://t.co/rbtbpmXs
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Estudo EdgeRankChecker
• Média encontrada: 3h07min
• A maioria se atem entre 2 a 3 posts/dia
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Estudo bit.ly
• Baseado nas URLs encurtadas
• Horários definidos com base no pico
• Facebook: quarta-feira entre 13 e 15h
http://bit.ly/K0b8mu
![Page 89: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/89.jpg)
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NÃO é Regra!
![Page 90: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/90.jpg)
Descubra seu horário
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![Page 91: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/91.jpg)
Sempre pense no seu público!
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“Reúna seu Time”
• Não fique apenas no conteúdo do Facebook
• Novidades e integrações estão disponíveis
• Trabalhe em conjunto com redes e sites
• “Exporte” o que você tem
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Social Plugin - Page
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https://developers.facebook.com/docs/plugins/
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Plugin de Comentários
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Faça Associações
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Faça Associações
![Page 99: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/99.jpg)
Facilite para o usuário!
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Botões de rápido compartilhamento
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Canais de Comunicação
![Page 102: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/102.jpg)
E o mais importante:
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![Page 103: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/103.jpg)
![Page 104: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/104.jpg)
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Facebook WP Plugin
• Divulgação rápida de conteúdo na plataforma
• Mencione amigos, faça posts
• Leitor social para facilitar a vida do usuário
• http://bit.ly/LkogoF (pontocomteudo)
![Page 109: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/109.jpg)
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Leitor social
![Page 110: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/110.jpg)
Facebook Ads
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Segmentação é a chave
![Page 112: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/112.jpg)
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Acerte no alvo: Interesses
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Trabalhe a imagem
![Page 114: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/114.jpg)
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Dicas de Ads
• Segmentação bem refinada
• Varie os textos e imagens
• Apele para o visual, chame atenção
• TESTE SEMPRE!
![Page 115: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/115.jpg)
Histórias patrocinadas
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![Page 116: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/116.jpg)
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Sponsored Stories
• Alternativa de anúncio
• Valorização de um conteúdo já publicado
• Mais opções visuais
• Tem sido bem recomendado/trabalhado
![Page 117: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/117.jpg)
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Use com Vídeos
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Ressalte Promoções
![Page 123: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/123.jpg)
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Novidades da Marca
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Faça “Graça”, Atraia!
http://on.mash.to/JetrV1
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Promoted Posts
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F-Commerce
![Page 128: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/128.jpg)
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Lojas no Facebook
• Crescimento frequente
• Conceito de “Fique no Facebook”
• Plataformas aumentando
• Ainda “não pegou” por aqui
![Page 129: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/129.jpg)
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Likestore
• Primeira a dar as caras por aqui
• Integração com Correios (para fretes)
• Pagamento via MoIP (15 maneiras)
• Sem custos
![Page 130: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/130.jpg)
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Kauplus
• Nome forte no mercado
• Integração com PayPal
• Hospedagem inclusa
• Sem custos
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Facileme
• Integração com PagSeguro
• Personalização da Loja
• Cupom desconto
• Plano Free e Plano Premium
![Page 132: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/132.jpg)
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Pra Fechar
![Page 133: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/133.jpg)
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Invista em conhecimento
• Leia sites com frequência
• Procure cursos e seminários
• Acompanhe as figuras
• Se ligue sempre nas novidades e mudanças
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Sites de referência
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Webinars
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Cursos
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E muito mais...
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Não há receita de bolo!
![Page 140: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/140.jpg)
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O Facebook vai sempre mudar e oferecer novas
oportunidades
![Page 141: Compartilhando o Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022020207/549691dfb479593d4d8b4fcf/html5/thumbnails/141.jpg)
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É com você!