comparison responsive, mobile sites and mobile apps
TRANSCRIPT
What Are We Talking About?
• Mobile And Desktop Features, Advantages, Benefits Direct Response Websites Responsive Website – Adapts Gracefully Mobile Apps/ Mobile Websites Video Marketing
• How You Are/Can Be Prepared
Who I Am
• Brandon Guillermo, owner of Diverse Elements• 23+ year professional background in IT• Diverse Elements Online Marketing 2009• Current and Past Clients• Areas of Development
Some Stats
• On a scale of 1 (least) to 5 (most) these are 4+– Spending for DDMA projected to increase – Mobile Apps, Messaging, User Experience– Social Media Engagement (games,etc.)– Website/Ecommerce (content, UE)
• Factors Most Responsible– Demand for more relevant communication– Demand to be more “customer-centric”– Max effectiveness and efficiency
• Biggest investment inhibitor: necessary budget
Some Stats
• Online survey 3,000+ marketers, advertisers, service providers, technologists, publishers
• Apps surpassed web browsers for engagement
– 86% avg time spent on mobile device (Flurry)
• In May 2014 60% total digital media time on mobile devices
– Apps account for 51% (ComScore)– Nielson measured 89% vs 11%
• 30% apps used 11 times or more– Improvment of 6% since 2010
Some Stats
• Online survey 3,000+ marketers, advertisers, service providers, technologists, publishers
• Apps surpassed web browsers for engagement
– 86% avg time spent on mobile device (Flurry)
• In May 2014 60% total digital media time on mobile devices
– Apps account for 51% (ComScore)– Nielson measured 89% vs 11%
• 30% apps used 11 times or more– Improvment of 6% since 2010
Some Stats
• April 2014 38% of 1000 respondents find lawyer through Internet (ABA Journal cites Findlaw and Thomson Reuters)
– 29% through referral (which might include social media)
– Younger demographic (under 65)
• ¾ use desktop for research– Mobile use expected to rise similarly
(Findlaw researcher)
Comparison Table
Mobile Marketing
Majority of consumers now own smart phones• Customers (US 2013)
Avg number text messages 764.2 Avg number of voice mins 644.1 48% use Location Based Services 53% use Shopping apps Mobile use now surpasses desktop 50% OK w/ads if content is free
Mobile Marketing
Majority of consumers now own smart phones• Customers (US 2013)
Text Messaging has greater open rate than email
Avg number of voice mins 644.1 48% use Location Based Services 53% use Shopping apps Mobile use now surpasses desktop 50% OK w/ads if content is free 77% more likely to make purchase decision
• Research continues to show gains in spending
Integrated Strategy
• Growth in mobile devices (i.e. Census.gov)• Case for a Responsive Website
– Bad mobile experience = bounce – Domain redirect potential impact on SEO
• Case for a Mobile App– Can utilize phone utilities (Call Now) – QR code scanning– Location based marketing opportunity
• Case for a Mobile Website– 1 click site language translation– No browser dependence
Coping or Controlling?
Find ways to automate lead acquisition
Value of Customer, Cost/Acquisition
On Internet, Ad diversity is KEY
Coping or Controlling?
Evergreen Marketing Direct Response And Responsive Website Listbuilding Auto Responder/Email Campaign Article Marketing
Control of Your Online Assets•All properties point to the “Flagship”
Coping or Controlling?
• All properties point to the “Flagship”– i.e. “main” website
Direct Response primary strategy Mobile App or Website Video Marketing Adds To Conversion
Sales and Marketing Needs
• Close sales faster• Present complex concepts quickly and clearly• Leverage database information (sales
numbers, customer locations, etc.)
Questions and AnswersQuestions and Answers
