comparison of top indian mutual funds on social media

May 1st – May 31st 2016

Top Indian Mutual Fundson Social Media

Mutual Funds: Social Media Report

This Report looks at how

Indian Mutual Fundsperformed on Social Media between

May 1st – May 31st, 2016

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Comparison of

Indian Mutual FundFacebook Pages

May 01, 2016 - May 31, 2016

RELIANCE MUTUAL FUND had the largest fan base of 1,308,419 while SBI MUTUAL FUND showed the highest fan

growth of 1.25%.

-0.2%

0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K

Gro

wth

%

Number of Fans

IDFC Mutual Fund L&T Mutual Fund RELIANCE MUTUAL FUND Birla Sun Life Mutual Fund

ICICI Prudential Mutual Fund SBI MUTUAL FUND UTI Mutual Fund

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

ICICI PrudentialMutual Fund

L&T Mutual Fund Birla Sun Life MutualFund

RELIANCEMUTUAL FUND

SBI MUTUAL FUND UTI Mutual Fund IDFC Mutual Fund

Countries < 2% Other Countries India Countries < 2% Other Countries

India Countries < 2% Other Countries India Countries < 2%

Fans - Geography

SBI MUTUAL FUND had the highest PTAT of 1.82% as a percentage of its average number of Fans during this time

period.

0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%

1.6%

1.8%

2.0%

0K 200K 400K 600K 800K 1,000K 1,200K 1,400KPe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fan

s)

Average Number of Fans

IDFC Mutual Fund RELIANCE MUTUAL FUND L&T Mutual Fund Birla Sun Life Mutual Fund

ICICI Prudential Mutual Fund UTI Mutual Fund SBI MUTUAL FUND

Conversations

ICICI Prudential Mutual Fund published the greatest number of posts (38). SBI MUTUAL FUND had the highest average

engagement, with a score of 313.

0 5 10 15 20 25 30 35 40

0 50 100 150 200 250 300 350

IDFC MutualFund

L&T MutualFund

RELIANCEMUTUAL…

Birla Sun LifeMutual Fund

ICICIPrudential…

SBI MUTUALFUND

UTI MutualFund

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

RELIANCE MUTUAL FUND received the most number of Likes (10,310), L&T Mutual Fund got the most number of

Comments (240) and SBI MUTUAL FUND had the most number of Shares (1,674).

0K 2K 4K 6K 8K 10K 12K

IDFC Mutual Fund

RELIANCE MUTUAL FUND

L&T Mutual Fund

Birla Sun Life Mutual Fund

ICICI Prudential Mutual Fund

UTI Mutual Fund

SBI MUTUAL FUND

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsSBI MUTUAL FUND

05-MAY-16, THU 9:50AM

Salute to all Mothers!

#MomToMe

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 3,509 38 951 Neutral

L&T Mutual Fund

07-MAY-16, SAT 1:36AM

#ContestAlert?

Tell us the 3 most frequently asked

questions by your mom!?

And this #MothersDay urge ..

ICICI Prudential Mutual

Fund

08-MAY-16, SUN 12:30AM

#MothersDay #Contest: Moms are

experts in many ways, who help you

succeed in all walks of life. Tell ..

ENGM

T.

LIKES COMMENTS SHARE

S

SENTIMENT

985 3,935 188 92 Uncategorized

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT


http://www.facebook.com/168279133290905/posts/952553188196825



Most Engaging Brand PostsRELIANCE MUTUAL

FUND

13-MAY-16, FRI 12:30AM

Let's make this a fun Friday, folks. Here's

an interesting activity for everyone.

What all good th ..

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT



Fund

07-MAY-16, SAT 2:56AM

Moms are the backbone of success.

Tag your #TarakkiKiExpert to wish her a

Happy Mother's Day!

L&T Mutual Fund

08-MAY-16, SUN 1:30AM

This #MothersDay, Don’t let your mom

just sign, get her to ask the right financial

questions.?

Encou ..

ENGM

T.


S

SENTIMENT


ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

513 361 6 95 Uncategorized




SBI MUTUAL FUND's Facebook Page saw the highest number of Fan posts (14).

0 2 4 6 8 10 12 14 16

IDFC Mutual Fund

L&T Mutual Fund




SBI MUTUAL FUND

UTI Mutual Fund

Number of Fan Posts

Fan Posts

Birla Sun Life Mutual Fund received the highest percentage of Positive Sentiment (27.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



SBI MUTUAL FUND

UTI Mutual Fund

Negative Neutral Positive

Sentiment Analysis

RELIANCE MUTUAL FUND responded to the highest percentage of Fan posts (41.67%).

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

0 200 400 600 800 1000 1200 1400 1600 1800

% o

f F

an

Po

sts

Bra

nd

Resp

on

ded

to

Average Response Time (mins)

RELIANCE MUTUAL FUND Birla Sun Life Mutual Fund SBI MUTUAL FUND UTI Mutual Fund

Brand Responses

ICICI Prudential Mutual Fund published the most with 38 posts, among the brands in "Group 2" Group.

9%

14%

19%

20%

14%

9%

15%

L&T Mutual Fund RELIANCE MUTUAL FUND SBI MUTUAL FUND ICICI Prudential Mutual Fund

IDFC Mutual Fund UTI Mutual Fund Birla Sun Life Mutual Fund

Share Of Voice – Volume of Posts

RELIANCE MUTUAL FUND received the largest volume of Likes (10,310), among the brands in "Group 2" Group.

15%

34%

16%

26%

5%

2% 2%



Share Of Voice – Likes

L&T Mutual Fund received the largest volume of Comments (240), among the brands in "Group 2" Group.

26%

14%

14%9%

26%

2% 9%



Share Of Voice – Comments

SBI MUTUAL FUND received the largest volume of Shares (1,674), among the brands in "Group 2" Group.

8%

7%

50%

13%

8%

8%

6%



Share Of Voice – Shares

During this time period, Emerging Businesses Fund was the most engaging run by L&T Mutual Fund. L&T Mutual Fund

published the most (4) in its Emerging Businesses Fund campaign.

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

0 5 10 15 20 25 30 35 40 45

NO DATA(IDFC MutualFund)

Emerging BusinessesFund(L&T Mutual Fund)

NO DATA(RELIANCEMUTUAL FUND)

NO DATA(Birla Sun LifeMutual Fund)

NO DATA(ICICIPrudential Mutual Fund)

NO DATA(SBI MUTUALFUND)

NO DATA(UTI MutualFund)

Number of Posts

Engagement Score


Campaign Comparison

Analysis of


FundFacebook Page

May 01, 2016 - May 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

214,849 1,026 .48% IndiaMostly Young, Male and

Single


Engagement Score Total Fan Posts

137 0

Total Posts Brand Response Rate

38 0%

Total Likes Avg. Reply Time

7,863 0 sec

Total Comments General Sentiment

83 NO User Post For

TimePeriod

Total Shares

439

Most Engaging Content Type

NO DATA

Least Engaging Content Type

NO DATA

Most Prolific Content Type

NO DATA

Most Engaging Campaign

NO DATA

Most Recent Campaign

NO DATA

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

213K

213K

214K

214K

214K

214K

214K

215K

215K

215K

1-May 8-May 15-May 22-May 29-May

Fan Growth

Total Fans

214,849

New Fans

1,026

Engagement

0

250

500

750

1,000

1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May

ICICI Prudential Mutual Fund had an average engagement score of 137 and a highest of 908.

Community Analysis

ICICI Prudential Mutual Fund fans are mostly Young, Male and

Single

ICICI Prudential Mutual Fund fans are largely from India

followed by United Arab Emirates.

Fan Demographics Distribution of Fans

89%

11%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K 250K

India

United Arab Emirates

Saudi Arabia

United States

Qatar

Indonesia

Kuwait

Oman

Pakistan

Cambodia

0

1

1

2

2

3

3

4


Brand Posts

Top keywords used Frequency

http://goo.gl/MY9nmb 10

Whats 6

financial goal 6

YourNumber 5

investments 5

3%

97%

Brand Participation Brand Non Participation

21%

0%

79%

Posititve Negative Neutral

Brand Posts - Engagement

ICICI Prudential Mutual Fund responded to 1 conversations

generated by the 38 Posts they published.

ICICI Prudential Mutual Fund receives more positive than

negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

08-MAY-16, SUN 12:30AM

#MothersDay #Contest: Moms are experts

in many ways, who help you succeed in all

walks of life. Tell ..

ENGMT

.


S

SENTIMENT


07-MAY-16, SAT 2:56AM

Moms are the backbone of success. Tag

your #TarakkiKiExpert to wish her a Happy

Mother's Day!

17-MAY-16, TUE 2:02AM

There is a number for every goal in your

life. #WhatsYourNumber?

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT


ENGMT

.


S

SENTIMENT

461 838 10 54 Neutral

NO

IMAGE

NO

IMAGE

NO

IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25 30 35 40

0 20 40 60 80 100 120 140 160

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 2 4 6 8

0 100 200 300 400

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Analysis of

SBI MUTUAL FUNDFacebook Page

May 01, 2016 - May 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

101,011 1,245 1.25% India Not Available

SBI MUTUAL FUND

Engagement Score Total Fan Posts

313 14

Total Posts Brand Response Rate

36 21.43%

Total Likes Avg. Reply Time

4,820 7 hrs, 39 mins

Total Comments General Sentiment

124 Neutral

Total Shares

1,674

Most Engaging Content Type

NO DATA

Least Engaging Content Type

NO DATA

Most Prolific Content Type

NO DATA

Most Engaging Campaign

NO DATA

Most Recent Campaign

NO DATA

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

99K

99K

99K

100K

100K

100K

100K

100K

101K

101K

101K

101K

30-Apr 7-May 14-May 21-May 28-May

Fan Growth

Total Fans

101,011

New Fans

1,245

Engagement

0

250

500

750

1,000

1,250


SBI MUTUAL FUND had an average engagement score of 313 and a highest of 1000.

Community Analysis

Unmetric could not retrieve Demographic Profile Data for this

brand.

SBI MUTUAL FUND fans are largely from India followed by

United Arab Emirates.

Fan Demographics Distribution of Fans

0%

Unknown

0% 20% 40% 60% 80% 100%

Unknown

0% 20% 40% 60% 80% 100%

Unknown

0K 20K 40K 60K 80K 100K 120K

India

United Arab Emirates

Saudi Arabia

United States

Qatar

Kuwait

Oman

Nepal

Canada

0

1

1

2

2

3


Brand Posts

Top keywords used Frequency

mutual funds 8

MomToMe 7

Global Markets 4

CIO SBI MF 4

Navneet Munot 4

17%

83%


38%

0%

62%


Brand Posts - Engagement

SBI MUTUAL FUND responded to 6 conversations generated

by the 36 Posts they published.

SBI MUTUAL FUND receives more positive than negative

vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

05-MAY-16, THU 9:50AM

Salute to all Mothers!

#MomToMe

ENGMT

.


S

SENTIMENT

1,000 3,509 38 951 Neutral

08-MAY-16, SUN 12:00AM

SBI MF salutes all the exceptionally

incredible Mothers, this Mother's Day!

Tag the lady who made y ..

04-MAY-16, WED 12:30AM

SBI Magnum Equity Fund is a large-cap

fund with a track record of 25 years. It

seeks to provide capi ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT


ENGMT

.


S

SENTIMENT


NO

IMAGE

NO

IMAGE

NO

IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25 30

0 200 400 600 800 1,000

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequenc

y

SBI MUTUAL FUND 6

better future 3

money 3

State Bank 2

India SBI Life

Insurance

2

User Posts

0

1

1

2

2

3

1-M

ay

2-M

ay

3-M

ay

4-M

ay

5-M

ay

6-M

ay

7-M

ay

8-M

ay

9-M

ay

10-M

ay

11-M

ay

12-M

ay

13-M

ay

14-M

ay

15-M

ay

16-M

ay

17-M

ay

18-M

ay

19-M

ay

20-M

ay

21-M

ay

22-M

ay

23-M

ay

24-M

ay

25-M

ay

26-M

ay

27-M

ay

28-M

ay

29-M

ay

30-M

ay

31-M

ay

Positive Neutral Negative

SBI MUTUAL FUND responded to 3 conversations generated

by the 14 Posts fans published.

SBI MUTUAL FUND appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

21%

79%


14%

7%

79%


Got an appraisal? Allocate some of it to

your investments too.

https://t.co/qsRSNbE7up

19-May-16, Thu 04:18AM

ENGMT. FAV. REPLIES RETWEETS

1,000 342 9 50

Top Engaging Tweets

Alright, here it is! This is Q5 and the last

question of our

#PassionMeetsPerfection #contest.

Get ..

Without further adieu, here’s Q4. Don’t

forget to put

#PassionMeetsPerfection with your

entries. #C..

13-May-16, Fri 02:44AM


1,000 140 1,333 228

13-May-16, Fri 02:06AM


1,000 137 1,148 238

ICICIPruMF RELIANCE MUTUAL FUND

India


India

https://twitter.com/ICICIPruMF/status/733210327668531200

https://twitter.com/Reliance_MF/status/731012313461850113


This is Q3. Your entries won’t be eligible,

if you don’t put


twee..

13-May-16, Fri 01:36AM


1,000 152 1,072 250

Top Engaging Tweets

Q2 is here folks. Don’t forget to put


tweets. #ContestAlert #Cont..

Here’s Q1. Tweet your entries with

#PassionMeetsPerfection.

#ContestAlert #Contest

https://t.co/Gdx..

13-May-16, Fri 01:06AM


1,000 150 1,069 258

13-May-16, Fri 12:50AM


1,000 161 992 266


India


India


India




Hashtags used by each brand

0 2000 4000 6000 8000 10000 12000 14000 16000

passionmeetsperfection

contest

contestalert

equity

wealthbeats

sip

idfcmfmoneywisdom

investmentinsights

dilkeameer

happymothersday

bantahai

swatantra

whatsyournumber

tarakkikiexpert

mothersday

No. of Brand Tweets No. of User Tweets

Popular Hashtags

Compare which brands are mentioned by users the most in their tweets

0 2,000 4,000 6,000 8,000 10,000 12,000

UTI Mutual Fund

ICICIPruMF

RELIANCE MUTUAL FUND India

IDFC Mutual Fund


User Mentions

Mentions Count

Compare the most popular type of reply by these brands

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



IDFC Mutual Fund

UTI Mutual Fund

ICICIPruMF

Replies

Direct Message Contact View a Link Email Brand Apology Plain Text

Reply Analysis

Compare how quickly brands respond to user tweets

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



IDFC Mutual Fund

UTI Mutual Fund

ICICIPruMF

Replies

<15 mins <1 hour <1 day >1 day

Average Reply Time

Compare how many times and how often brands respond to user tweets

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

0 500 1000 1500 2000 2500 3000 3500

Re

sp

on

se

Ra

te

Avg. Reply Time (mins)

RELIANCE MUTUAL FUND India Birla Sun Life Mutual Fund IDFC Mutual Fund UTI Mutual Fund ICICIPruMF

Responses

View the breakdown of sentiment of Tweets sent to brands

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



IDFC Mutual Fund

UTI Mutual Fund

ICICIPruMF

negative neutral positive

Sentiment of Tweets sent to Brands

Proactive Tweets Retweets

RELIANCE MUTUALFUND India

ICICIPruMF

IDFC Mutual Fund

UTI Mutual Fund

Birla Sun Life MutualFund

Share of Voice

Favorites Replies

RELIANCE MUTUALFUND India

ICICIPruMF

IDFC Mutual Fund

UTI Mutual Fund

Birla Sun Life MutualFund

Share of Voice

Analysis of

Birla Sun Life Mutual FundTwitter Account

May 01, 2016 - May 31, 2016

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

12,802 183 1.45% India

Birla Sun Life Mutual Fund@BSLMF

Engagement Score

73

Total Proactive Tweets

65

Retweets Total

58

Replies Total

35

Favorites Total

65

Total Mention

102

Total Retweets

78

Total Replies

0

Response Rate (%)

18.63%

Average Reply Time (mins)

1472

Most Engaging

NO DATA

Most Recent

NO DATA

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

13K

13K

13K

13K

13K

13K

13K

13K


Follower Growth

Total Followers

12,802

New Followers

183

0K

0K

0K

0K

1K

1K

1K

1K

1K

1K


Followee Growth

Total Followees

545

New Followees

55

Engagement

0

250

500


Birla Sun Life Mutual Fund had an average engagement score of 73 and a highest of 283.

0

5

10

15

20



Brand Tweets


65 58

Rate at which RBI lends money to

commercial banks on the shortfall

of funds? Guess the word

#JanoTo..

02-May-16, Mon 03:43AM


458 7 14 4

Top Engaging Tweets

Even #Marx endorsed #SIP! Take this

small step now!

https://t.co/bNem5zN1DW

Today,Mr Sandeep Garodia manages

Rs.750cr of assets.Get inspired

and learn here

https://t.co/uKMuGv..

28-May-16, Sat 12:01PM


256 2 1 5

20-May-16, Fri 08:01AM


254 6 0 5

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/BSLMF/status/727040772466466816



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 10 20 30 40 50 60

0 10 20 30 40 50 60 70 80 90

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 2 4 6 8 10 12

0 1 2 3 4 5 6 7 8 9

#sip*

#wealthbeats

#equity*

#morningmantra*

#voyage2016*

#financial*

#fundanalysis*

#janotohmano*

#marx*

#sipnow*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

1

2

3

4

5

6

7

1-May 6-May 11-May 16-May 21-May 26-May 31-May

sip wealthbeats equity morningmantra voyage2016

Spread of Hashtags by day

0 50 100 150 200 250 300 350 400 450 500

#financial*

#fundanalysis*

#morningmantra*

#equity*

#sip*

#wealthbeats

#janotohmano*

#marx*

#sipnow*

#voyage2016*

Engagement Score

Hashtags - Engagement

Average Response Rate : 18.63%

0

2

4

6

8

10

12

14

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 1 days 0 hours 32 minutes

0

1000

2000

3000

4000

5000

6000

7000


Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

2

4

6

8

10

12

14

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

5

10

15

20

25

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

1

2

3

4

5

6

7

8

9

10

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 78

-5

0

5

10

15

20


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 102

-5

0

5

10

15

20


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

ET NOW 124,834 3

Rakesh Kumar 19,664 1

Kanchan Negi 16,933 1

Basant Maheshwari 16,711 1

Value Research 13,124 1

TOP 5 INFLUENCERS

Analysis of


IndiaTwitter AccountMay 01, 2016 - May 31, 2016

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

84,763 410 0.49% India

RELIANCE MUTUAL FUND India@Reliance_MF

Engagement Score

817

Total Proactive Tweets

55

Retweets Total

8

Replies Total

0

Favorites Total

2,721

Total Mention

9,678

Total Retweets

4,242

Total Replies

0

Response Rate (%)

0.0%

Average Reply Time (mins)

0

Most Engaging

NO DATA

Most Recent

NO DATA

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

84K

84K

84K

84K

85K

85K

85K

85K


Follower Growth

Total Followers

84,763

New Followers

410

0K

0K

0K

0K

0K

0K

1K

1K

1K

1K

1K


Followee Growth

Total Followees

476

New Followees

-53

Engagement

0

250

500

750

1,000

1,250


RELIANCE MUTUAL FUND India had an average engagement score of 817 and a highest of 973.

0

5

10

15

20

4-May 11-May 18-May 25-May


Brand Tweets


55 8

Alright, here it is! This is Q5 and the last

question of our

#PassionMeetsPerfection #contest.

Get ..

13-May-16, Fri 02:44AM


1,000 140 1,333 228

Top Engaging Tweets

Without further adieu, here’s Q4. Don’t

forget to put


entries. #C..

This is Q3. Your entries won’t be eligible,

if you don’t put


twee..

13-May-16, Fri 02:06AM


1,000 137 1,148 238

13-May-16, Fri 01:36AM


1,000 152 1,072 250

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/Reliance_MF/status/731012313461850113



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 10 20 30 40 50 60

0 100 200 300 400 500 600 700 800 900

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 2000 4000 6000 8000 10000 12000 14000 16000

0 5 10 15 20 25 30

#passionmeetsperfection*

#contest*

#contestalert*

#reliancegoldfund

#happymothersday*

#guesstheword*

#nipponlife*

#bestemployer*

#fundkefunde

#mutualfundmythbusters

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

2000

4000

6000

8000

10000

12000

14000

16000


passionmeetsperfection contest contestalert reliancegoldfund happymothersday

Spread of Hashtags by day

0 200 400 600 800 1000 1200

#reliancegoldfund

#mutualfundmythbusters

#bestemployer*

#contestalert*

#happymothersday*

#fundkefunde

#contest*

#nipponlife*

#passionmeetsperfection*

#guesstheword*

Engagement Score

Hashtags - Engagement

Average Response Rate : 0.0%

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

0

500

1000

1500

2000

2500

3000

3500

4000

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

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