comparison of pfizer, novartis, bayer, genentech and other top pharmaceutical companies on facebook...

Comparison ofPharmaceuticalCompanies onFacebook in Q3-2015

Jul 01, 2015 – Sept 30, 2015

Top Pharmaceutical Companies on Facebook Q3-2015

In this report we looked at the top 11 pharmaceutical companies on Facebook.

Read on to find out how brands like Bayer, Novartis, Novo Nordisk and Pfizer

performed.

Key Findings

• Among the 11 pharmaceutical companies, Genentech was engaging best with their Fans.

• With a growth rate of 11%, Genentech enjoyed the highest Fan Growth Rate among the 11 companies.

• Among the 11 pharmaceutical companies, on an average, 25% of content posted by brands was “brand related”.

• 1,092 new Posts were written across these 11 ‘brand walls’. That’s an average of 1.1 Posts per day - per wall!

• Many companies have a significant minority of fans from countries like Egypt and Bangladesh, suggesting that these are fake fans.

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Fans

Bayer had the largest fan base of 1,258,352 while Genentech showed the highest fan growth of 11.20%.

Comparison

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K

Gro

wth

%

Number of Fans

Medtronic Eli Lilly and Company Boehringer Ingelheim

Bayer Pfizer McKesson Corporation

Novartis Genentech Merck

AstraZeneca US Community Connections Novo Nordisk

Fans - Geography

Comparison

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Novartis Medtronic Novo

Nordisk

Pfizer Merck Bayer Boehringer

Ingelheim

AstraZeneca

US

Community

Connections

Genentech McKesson

Corporation

Eli Lilly and

Company

Egypt United States Countries < 2% Pakistan Indonesia Peru Other Countries Algeria Bangladesh India

Conversations

Genentech had the highest PTAT of 9.38% as a percentage of its average number of Fans during this time period.

Comparison

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K

Pe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

Eli Lilly and Company MedtronicBoehringer Ingelheim BayerPfizer McKesson Corporation

Engagement - Posts

Pfizer published the greatest number of posts (202). Genentech had the highest average engagement, with a score of 1,000.

Comparison

0 50 100 150 200 250

0 200 400 600 800 1000 1200

Medtronic

Eli Lilly and…

Boehringer…

Bayer

Pfizer

McKesson…

Novartis

Genentech

Merck

AstraZeneca…

Novo Nordisk

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement Breakdown

0 10000 20000 30000 40000 50000 60000 70000

Eli Lilly and Company

Medtronic

Boehringer Ingelheim

Bayer

Pfizer

Novartis

McKesson Corporation

Genentech

Merck

AstraZeneca US Community Connections

Novo Nordisk

Likes Comments Shares

Boehringer Ingelheim received the most number of Likes (63,501), Bayer got the most number of Comments (877) and Bayer had the most number of Shares (5,315).

Comparison

Most Engaging Brand Posts

Comparison


Wed, Sep 30 at 2:34 PM EDT

IPF is a rare disease and information available about IPF can be confusing.

If you are living with ..

Engagement Score

Likes Comments Shares Sentiment

1,000 18,926 76 359 Positive


Mon, Sep 7 at 12:00 PM EDT

Did you know almost two thirds of #LungCancer patients identify daily life challenges as more signi ..

Genentech

Thu, Sep 3 at 12:17 PM EDT

Did you know there are more than 1 million people living with blood cancer? For #BloodCancerAwarenes

..

Engagement Score


1,000 30,994 159 397 Positive

Engagement Score


1,000 3,082 40 389 Positive

http://www.facebook.com/147958921897855/posts/1229223903771346




Comparison

Genentech

Wed, Jul 29 at 12:43 PM EDT

Over the past three decades, more people have been diagnosed with skin cancer than all other cancers ..

Engagement Score


1,000 3,432 203 1,755 Positive


Tue, Sep 29 at 1:40 PM EDT

Open House in Clear Lake, IA – October 7th, 2015

Register for the event here: http://on.fb.me/1PLQL ..

Novo Nordisk

Thu, Sep 17 at 4:54 AM EDT

What will the world’s state leaders talk about next week when they meet in New York for the United N ..

Engagement Score


998 292 31 74Uncategori

zed

Engagement Score


998 13,687 113 33 Positive




Fan Posts

0 20 40 60 80 100 120 140

Medtronic

Eli Lilly and Company


Bayer

Pfizer


Novartis

Genentech

Merck

AstraZeneca US Community Connections

Novo Nordisk

Number of Fan Posts

Novo Nordisk's Facebook Page saw the highest number of Fan posts (132).

Comparison

Sentiment Analysis

Bayer received the highest percentage of Positive Sentiment (17.00%).

Comparison

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Bayer

Novo Nordisk

Negative Neutral Positive

Brand Responses

Boehringer Ingelheim responded to the highest percentage of Fan posts (11.00%).

Comparison

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

0 500 1000 1500 2000 2500 3000 3500

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Boehringer Ingelheim Bayer Novo Nordisk

Share Of Voice – Volume of Posts

Pfizer published the most with 202 posts, among the brands in "Group 2" Group.

Comparison

4%8%

27%

3%16%

11%

10%

5%

7%

3%6%

Novo Nordisk Merck PfizerGenentech Boehringer Ingelheim BayerEli Lilly and Company AstraZeneca US Community Connections NovartisMedtronic McKesson Corporation

Share Of Voice – Likes

Boehringer Ingelheim received the largest volume of Likes (63,501), among the brands in "Group 2" Group.

Comparison

12%2%

8%

3%

31%

31%

2%1%

4%

1%

5%


Share Of Voice – Comments

Bayer received the largest volume of Comments (877), among the brands in "Group 2" Group.

Comparison

8%

6%

8%

9%

12%

30%

4%

1%

8%

3%

11%


Share Of Voice – Shares

Bayer received the largest volume of Shares (5,315), among the brands in "Group 2" Group.

Comparison

5%5%

16%

13%

11%

30%

4%

1% 9%

2%

4%


Campaign Comparison

0 2 4 6 8 10 12 14

0 200 400 600 800 1000 1200

NO DATA(Medtronic)

LGBT Pride Month(Eli…

NO DATA(Boehringer…

#WorldCancerDay(Bay…

#ECC2015(Pfizer)

NO DATA(McKesson…

#BeautifulMedicine(No…

NO DATA(Genentech)

#ICAAC 2015(Merck)

NO DATA(AstraZeneca…

#MeetTheHERO…

Number of Posts

Engagement Score


During this time period, LGBT Pride Month was the most engaging run by Eli Lilly and Company. Novartis published the most (12) in its #BeautifulMedicine campaign.

Comparison

Analysis of Bayer Facebook Page

Jul 01, 2015 - Sep 30, 2015

Brand Overview

Bayer

Fans 1,258,352

New Fans 90,786

Fan Growth 7.78%

Country Germany

Demographics Mostly Older, Female and Attached.

Bayer has 90,786 new Likes and an audience base of 1,258,352 fans who are mostly Older, Female and Attached.

Bayer

Brand Overview

Posts

Brand User

Engagement Score 182 Total Fan Posts 102

Total Posts 82 Brand Response Rate 0.98%

Total Likes 63,455 Average Reply Time 5 hrs, 33 mins

Total Comments 877 General Sentiment Neutral

Total Shares 5,315

Bayer had 82 new Posts, and their most recent campaign is #WorldCancerDay.

Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging CampaignBayer's Perspective on Innovation 2014

Least Engaging Content Type NO DATA Most Recent Campaign #WorldCancerDay

Most Prolific Content Type NO DATA

Bayer

Fan Growth

1,120,000

1,140,000

1,160,000

1,180,000

1,200,000

1,220,000

1,240,000

1,260,000

1,280,000

1-Jul 8-Jul 15-

Jul

22-

Jul

29-

Jul

5-

Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

Bayer had a growth rate of 7.78% between Jul 01, 2015 and Sep 30, 2015.

Total Fans 1,258,352

New Fans 90,786

Bayer

Engagement

0

100

200

300

400

500

600

700

800

900

1,000

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep

Bayer had an engagement of 182 and the highest engagement was 949.

Bayer

Community Analysis

Bayer fans are mostly Older, Female and Attached. Bayer fans are largely from Brazil followed by Egypt.

Fan Demographics Distribution of Fans

Bayer

29%

71%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K 500K

Brazil

Egypt

India

Mexico

Philippines

Argentina

Peru

Colombia

Germany

0

1

2

3

4

5 Bayer posted a total of 82 Posts between

Jul 01, 2015 and Sep 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

world 18

more 17

Bayer 14

disease 11

scientists 10

Bayer

1%

99%

Brand Participation Brand Non Participation

69%

7%

24%

Posititve Negative Neutral

Brand Posts - Engagement

Bayer responded to 1 conversations generated by the 82 Posts they published.

Bayer receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Bayer


Bayer

Mon, Jul 20 at 9:14 AM EDT

Stop having a boring life!

Did you ever wonder what would happen in your everyday life if you add mo ..

Engagement Score


949 15,745 142 504 Positive

Wed, Aug 5 at 9:02 AM EDT


Did you ever wonder what would happen in your everyday life if you add m ..

Fri, Jul 3 at 9:30 AM EDT


Did you ever wonder what would happen in your everyday life if you add mo ..

Engagement Score


923 9,810 176 816 Positive

Engagement Score


913 8,111 142 866 Positive




0 20 40 60 80

0 100 200 300 400 500 600

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 100 200 300 400

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Brand Posts - Analysis

Most of Bayer posts were Photos, and posts with Videos received the highest engagement.

Most of Bayer posts were published on Tuesday and posts on Monday received the highest engagement.

Brand Post Types Days of the Week

Bayer

0

2

4

6

8

10

12

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-

Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

Positive Neutral Negative Users posted a total of 102 Posts between

Jul 01, 2015 and Sep 30, 2015 on Bayer's

wall.

User Posts


Frequency

Seeds 9

Bayer CropScience 9

services:Bayer 8

biological crop protection

8

vegetable growers 8

Bayer

1%

99%


17%

2%

81%


User Posts - Engagement

Bayer responded to 1 conversations generated by the 102 Posts fans published.

Bayer appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

Bayer

Analysis of Pfizer Facebook Page

Jul 01, 2015 - Sep 30, 2015

Brand Overview

Pfizer

Fans 151,193

New Fans 7,259

Fan Growth 5.04%

Country Worldwide

Demographics Not Available

Pfizer has 7,259 new Likes and an audience base of 151,193 fans.

Pfizer

Brand Overview

Posts

Brand User


Total Posts 202 Brand Response Rate 0%

Total Likes 17,169 Average Reply Time 0 sec

Total Comments 218 General SentimentNO User Post For

TimePeriod

Total Shares 2,785

Pfizer had 202 new Posts, and their most recent campaign is #ECC2015.

Content & Campaigns

Most Engaging Content Type Brand News Most Engaging Campaign #PsAM15

Least Engaging Content Type Event Most Recent Campaign #ECC2015

Most Prolific Content Type Brand News

Pfizer

Fan Growth

140,000

142,000

144,000

146,000

148,000

150,000

152,000


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

Pfizer had a growth rate of 5.04% between Jul 01, 2015 and Sep 30, 2015.

Total Fans 151,193

New Fans 7,259

Pfizer

Engagement

0

100

200

300

400

500

600


Pfizer had an engagement of 154 and the highest engagement was 499.

Pfizer

Community Analysis

Unmetric could not retrieve Demographic Profile Data for this brand.

Pfizer fans are largely from Egypt followed by United States.


Pfizer

0%

Unknown

0% 50% 100%

Unknown

0% 20% 40% 60% 80% 100%

Unknown

0K 5K 10K 15K 20K 25K 30K

Egypt

United States

India

Brazil

Pakistan

Mexico

Philippines

Turkey

Algeria

Georgia

0

1

2

3

4

5

6

7

8 Pfizer posted a total of 202 Posts between

Jul 01, 2015 and Sep 30, 2015.

Brand Posts


Frequency

Pfizer 50

people 28

patients 23

vaccines 17

health 16

Pfizer

0%

100%


40%

9%

51%



Pfizer responded to 0 conversations generated by the 202 Posts they published.

Pfizer receives more positive than negative vibes from comments on their Posts.


Pfizer


Pfizer

Tue, Jul 21 at 2:00 PM EDT

“The continued commitment by Pfizer has really helped us in our path to find a cure.” – Tracy Mumfor

..

Engagement Score


920 1,817 15 151 Positive

Thu, Sep 10 at 12:21 PM EDT

Duchenne Muscular Dystrophy (DMD) is a rare form of muscular dystrophy that leads to progressively w ..


Hospira is now part of Pfizer! Learn more http://on.pfizer.com/1OcdaRY

Engagement Score


895 370 27 260 Positive

Engagement Score


887 457 11 249 Positive




0 20 40 60 80 100

0 50 100 150 200 250

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 10 20 30 40 50

0 50 100 150 200 250

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Pfizer posts were Links, and posts with Videos received the highest engagement.

Most of Pfizer posts were published on Thursday and posts on Thursday received the highest engagement.


Pfizer

Content Intel

0 5 10 15 20 25 30 35

0 50 100 150 200 250 300 350 400

Patient Stories

Brand News

Product/Offering

Photos

Others

Event

R&D

Contest

Question to fans

Corporate Social…

Facebook App

New Drug Discovery

Number of Posts

Engagement Score


Most of Pfizer posts were around 'Brand News', and posts around 'Brand News' received the highest engagement.

Pfizer

0 20 40 60 80

0 50 100 150 200

Healthcare…

Fact

Others

Event

Question to fans

News

Number of Posts

Engagement Score


0 1 2 3 4

0 100 200 300 400

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greeti…

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Pfizer Posts about Pharma & Health, Question to fans posts received the highest engagement.

In Pfizer Posts about General Happenings, the category Current Affairs received the highest engagement.

About Pharma & Health About General Happenings

Pfizer

0 1 2 3 4

0 50 100 150 200

#ECC2015

#HealthyAgingMont

h

#SickleCellAwareness

Month

Number of Posts

Engagement Score


0 1 2 3 4

0 50 100 150 200

#ECC2015

#HealthyAgingMont

h

#SickleCellAwareness

Month

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Between Jul 01, 2015 and Sep 30, 2015, #HealthyAgingMonth was the most engaging campaign run by Pfizer.

Overall, #HealthyAgingMonth engaged the best out of the recent 3 campaigns run by Pfizer.

Jul 01, 2015 - Sep 30, 2015 Entire Campaign

Pfizer

Analysis of Boehringer Ingelheim Facebook Page

Jul 01, 2015 - Sep 30, 2015

Brand Overview


Fans 169,839

New Fans 8,609

Fan Growth 5.34%

Country Worldwide


Boehringer Ingelheim has 8,609 new Likes and an audience base of 169,839 fans who are mostly Older, Female and Attached.


Brand Overview

Posts

Brand User



Total Likes 63,501 Average Reply Time 1 day, 16 hrs, 40 mins


Total Shares 1,900

Boehringer Ingelheim had 120 new Posts.


Fan Growth

156,000

158,000

160,000

162,000

164,000

166,000

168,000

170,000

172,000


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

Boehringer Ingelheim had a growth rate of 5.34% between Jul 01, 2015 and Sep 30, 2015.

Total Fans 169,839

New Fans 8,609


Engagement

0

200

400

600

800

1,000

1,200


Boehringer Ingelheim had an engagement of 375 and the highest engagement was 1000.


Community Analysis

Boehringer Ingelheim fans are mostly Older, Female and Attached.

Boehringer Ingelheim fans are largely from Egypt followed by Philippines.



43%

57%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 5K 10K 15K 20K 25K 30K

Egypt

Philippines

Pakistan

Turkey

Bangladesh

India

United States

Germany

Afghanistan

Bulgaria

0

1

2

3

4

5

6

7 Boehringer Ingelheim posted a total of 120

Posts between Jul 01, 2015 and Sep 30,

2015.

Brand Posts


Frequency


13

COPD 13

asthma 12

risk 11

patients 11


9%

91%


35%

10%

55%



Boehringer Ingelheim responded to 11 conversations generated by the 120 Posts they published.

Boehringer Ingelheim receives more positive than negative vibes from comments on their Posts.





Wed, Sep 30 at 2:34 PM EDT

IPF is a rare disease and information available about IPF can be confusing.

If you are living with ..

Engagement Score


1,000 18,926 76 359 Positive

Mon, Sep 7 at 12:00 PM EDT

Did you know almost two thirds of #LungCancer patients identify daily life challenges as more signi ..

Sat, Sep 26 at 5:30 AM EDT

Learn more about how the distinctive sound of IPF could help earlier diagnosis. Our IPF Sound Challe ..

Engagement Score


1,000 30,994 159 397 Positive

Engagement Score


985 5,437 28 83Uncategori

zed




0 20 40 60 80 100

0 200 400 600 800 1,000

Links

Videos

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25 30

0 200 400 600 800

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Boehringer Ingelheim posts were Photos, and posts with Links received the highest engagement.

Most of Boehringer Ingelheim posts were published on Monday and posts on Monday received the highest engagement.



0

5

10

15

20

25

30


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep


Jul 01, 2015 and Sep 30, 2015 on

Boehringer Ingelheim's wall.

User Posts


Frequency

Boehringer Ingelheim 76

homem bombinhas 24

Obrigado por 24

para os fracos eu 24

DPOC homem bomba 24


11%

89%


16%

6%

78%



Boehringer Ingelheim responded to 11 conversations generated by the 100 Posts fans published.

Boehringer Ingelheim appears to participate more when Fan conversations have greater positive vibes than negative.



Analysis of Novo Nordisk Facebook Page

Jul 01, 2015 - Sep 30, 2015

Brand Overview

Novo Nordisk

Fans 300,519

New Fans 27,275

Fan Growth 9.98%

Country Worldwide


Novo Nordisk has 27,275 new Likes and an audience base of 300,519 fans who are mostly Older, Female and Attached.

Novo Nordisk

Brand Overview

Posts

Brand User



Total Likes 24,854 Average Reply Time 2 days, 4 hrs, 11 mins


Total Shares 819

Novo Nordisk had 31 new Posts, and their most recent campaign is #MeetTheHERO 2015.

Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging Campaign World Diabetes Day

Least Engaging Content Type NO DATA Most Recent Campaign#MeetTheHERO

2015

Most Prolific Content Type NO DATA

Novo Nordisk

Fan Growth

255,000

260,000

265,000

270,000

275,000

280,000

285,000

290,000

295,000

300,000

305,000


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

Novo Nordisk had a growth rate of 9.98% between Jul 01, 2015 and Sep 30, 2015.

Total Fans 300,519

New Fans 27,275

Novo Nordisk

Engagement

0

200

400

600

800

1,000

1,200


Novo Nordisk had an engagement of 378 and the highest engagement was 998.

Novo Nordisk

Community Analysis

Novo Nordisk fans are mostly Older, Female and Attached.

Novo Nordisk fans are largely from Pakistan followed by Algeria.


Novo Nordisk

38%

63%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 20K 40K 60K 80K

Pakistan

Algeria

Indonesia

India

Egypt

Peru

Denmark

Brazil

United States

Japan

0

1

2

3 Novo Nordisk posted a total of 31 Posts

between Jul 01, 2015 and Sep 30, 2015.

Brand Posts


Frequency

Novo Nordisk 10

type 1 diabetes 4

type 2 diabetes 3

Post Danmark Rundt

2

motor sport racer 2

Novo Nordisk

6%

94%


72%

12%

16%



Novo Nordisk responded to 2 conversations generated by the 31 Posts they published.

Novo Nordisk receives more positive than negative vibes from comments on their Posts.


Novo Nordisk


Novo Nordisk


What will the world’s state leaders talk about next week when they meet in New York for the United N ..

Engagement Score


998 13,687 113 33 Positive

Tue, Sep 15 at 4:01 AM EDT

Today we zoom in on the relationship between growth and health, as we kick off the global

#GrowthAwa ..

Thu, Jul 9 at 7:41 AM EDT

Avez-vous un enfant ou connaissez-vous quelqu’un avec un enfant avec le diabète type 1? Nous avons d ..

Engagement Score


721 2,620 9 36 Negative

Engagement Score


679 2,193 12 30 Positive




0 5 10 15 20 25

0 100 200 300 400 500

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10

0 200 400 600 800 1,000

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Novo Nordisk posts were Photos, and posts with Photos received the highest engagement.

Most of Novo Nordisk posts were published on Monday and posts on Thursday received the highest engagement.


Novo Nordisk

0

5

10

15

20

25

30

35


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep


Jul 01, 2015 and Sep 30, 2015 on Novo

Nordisk's wall.

User Posts


Frequency

Novo Nordisk 99

Fantastisk vigtig timing 22

Tresiba 12

Ryzodeg 12

FDA approval 12

Novo Nordisk

9%

91%


9%0%

91%



Novo Nordisk responded to 12 conversations generated by the 132 Posts fans published.

Novo Nordisk appears to participate more when Fan conversations have greater positive vibes than negative.


Novo Nordisk

Analysis of Novartis Facebook Page

Jul 01, 2015 - Sep 30, 2015

Brand Overview

Novartis

Fans 106,851

New Fans 8,461

Fan Growth 8.60%

Country Worldwide

Demographics Not Available

Novartis has 8,461 new Likes and an audience base of 106,851 fans.

Novartis

Brand Overview

Posts

Brand User


Total Posts 53 Brand Response Rate 0%

Total Likes 7,461 Average Reply Time 0 sec

Total Comments 236 General SentimentNO User Post For

TimePeriod

Total Shares 1,620

Novartis had 53 new Posts, and their most recent campaign is #BeautifulMedicine.

Content & Campaigns

Most Engaging Content Type Brand News Most Engaging Campaign #NovartisCPD2015

Least Engaging Content Type R&D Most Recent Campaign #BeautifulMedicine

Most Prolific Content Type Others

Novartis

Fan Growth

94,000

96,000

98,000

100,000

102,000

104,000

106,000

108,000


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

Novartis had a growth rate of 8.60% between Jul 01, 2015 and Sep 30, 2015.

Total Fans 106,851

New Fans 8,461

Novartis

Engagement

0

100

200

300

400

500

600

700

800

900


Novartis had an engagement of 366 and the highest engagement was 805.

Novartis

Community Analysis

Unmetric could not retrieve Demographic Profile Data for this brand.

Novartis fans are largely from Egypt followed by India.


Novartis

0%

Unknown

0% 50% 100%

Unknown

0% 20% 40% 60% 80% 100%

Unknown

0K 5K 10K 15K 20K

Egypt

India

Brazil

United States

Pakistan

Italy

Portugal

Turkey

Mexico

Georgia

0

1

2

3

4 Novartis posted a total of 53 Posts

between Jul 01, 2015 and Sep 30, 2015.

Brand Posts


Frequency

Basel 12

Switzerland 12

disease 9

researchers 8

patients 8

Novartis

2%

98%


57%

7%

36%



Novartis responded to 1 conversations generated by the 53 Posts they published.

Novartis receives more positive than negative vibes from comments on their Posts.


Novartis


Novartis

Mon, Aug 24 at 12:52 PM EDT

We’re proud to be #9 on Fortune Magazine's “Change the World” list, recognizing our work in creating ..

Engagement Score


852 737 22 111 Positive

Fri, Jul 3 at 5:24 AM EDT

Novartis Pharmaceuticals has just released ViaOpta Nav, the first turn-by-turn navigation app for th ..

Fri, Aug 28 at 12:43 PM EDT

Our CEO Joseph Jimenez and Dr. Margaret Chan of the World Health Organization (WHO) renew an

agreeme ..

Engagement Score


805 302 9 127 Positive

Engagement Score


672 380 9 72Uncategori

zed




0 10 20 30 40

0 100 200 300 400 500

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15

0 100 200 300 400 500

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Novartis posts were Photos, and posts with Links received the highest engagement.

Most of Novartis posts were published on Tuesday and posts on Monday received the highest engagement.


Novartis

Content Intel

0 5 10 15 20 25

0 100 200 300 400 500 600 700 800

Patient Stories

Brand News

Product/Offering

Photos

Others

Event

R&D

Contest

Question to fans

Corporate Social…

Facebook App

New Drug Discovery

Number of Posts

Engagement Score


Most of Novartis posts were around 'Others', and posts around 'Brand News' received the highest engagement.

Novartis

0 1 2 3 4 5

0 200 400 600 800

Healthcare…

Fact

Others

Event

Question to fans

News

Number of Posts

Engagement Score


0 1

0 1

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greeti…

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Novartis Posts about Pharma & Health, Fact posts received the highest engagement.

There were no Brand Posts about General Happenings during this period.

About Pharma & Health About General Happenings

Novartis

0 5 10 15

0 200 400 600

#BeautifulMedicine

BioCamp 2015

World Sickle Cell Day

Number of Posts

Engagement Score


0 5 10 15

0 200 400 600

#BeautifulMedicine

BioCamp 2015

World Sickle Cell Day

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Between Jul 01, 2015 and Sep 30, 2015, BioCamp 2015 was the most engaging campaign run by Novartis.

Overall, BioCamp 2015 engaged the best out of the recent 3 campaigns run by Novartis.

Jul 01, 2015 - Sep 30, 2015 Entire Campaign

Novartis

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