comparing 12 website designs and branding
TRANSCRIPT
What does your website say about you?
If you’re a business ownerYou’re juggling a million things.
And so is everyone else.
you only have secondsto capture a new customer’s attention.
With tons of options to choose from,
the right message?Is your homepage sending
The following slides contain
brand researchon 12 Seattle Businesses
Providing a glimpseinto what people think when they land on each site.
First, let’s take a look at an
example
Warm · Familiar · EstablishedOdd Dog Media
People think this
ColdInexpensive
TraditionalSerious
Masculine
QuietFamiliar
EstablishedBoring
Rigid
WarmPremiumInnovativeFunFeminine
LoudUniqueFreshSurprising
Flexible
Seattle Creative Agency Average
0 MaxMax
company is
Notice the comparison to
industry average.
Company score
Industry average
Now for the
results
Companies that skewed to the
right
8ninths.com
What people see
8NINTHSSPECIALIZE IN HIGH END BESPOKE WEBSITES AND APPS
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
8ninths.com
What people thinkBrand perception based on your homepage
8NINTHSSPECIALIZE IN HIGH END BESPOKE WEBSITES AND APPS
Seattle Creative Agency Average
0 MaxMax
What people see
Creature SeattleStrategy. Advertising. Design. Moments.
Welcometocreature.com
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
What people thinkBrand perception based on your homepage
Creature SeattleStrategy. Advertising. Design. Moments.
Welcometocreature.comSeattle Creative Agency Average
0 MaxMax
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
Wexley.com
What people thinkBrand perception based on your homepage
WexleySchool for girls
Seattle Creative Agency Average
0 MaxMax
Companies that skewed to the
left
3crowncreative.com
What people see
3 Crown CreativeCustom Wordpress Development
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
3crowncreative.com
What people thinkBrand perception based on your homepage
Seattle Creative Agency Average
0 MaxMax
3 Crown CreativeCustom Wordpress Development
Foundryinteractive.com
What people think
Foundry InteractiveWe build experiences that tell your story and engage your customers
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
Foundryinteractive.com
What people thinkBrand perception based on your homepage
Foundry InteractiveWe build experiences that tell your story and engage your customers
Seattle Creative Agency Average
0 MaxMax
http://rorymartin.com/
What people think
Rory MartinInteractive marketing & web design
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
http://rorymartin.com//
What people thinkBrand perception based on your homepage
Rory MartinInteractive marketing & web design
Seattle Creative Agency Average
0 MaxMax
A mix of
left & right
Odddogmedia.com
What people think
Odd Dog MediaOnline marketing for local businesses
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
Odddogmedia.com
What people thinkBrand perception based on your homepage
Odd Dog MediaOnline marketing for local businesses
Seattle Creative Agency Average
0 MaxMax
Publicisseattle.com/
What people see
Publicis SeattleAdventurous thinking & ideas
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
Publicisseattle.com/
What people thinkBrand perception based on your homepage
Publicis SeattleAdventurous thinking & ideas
Seattle Creative Agency Average
0 MaxMax
Companies that follow the
average
Deloittedigital.com
What people see
Deloitte DigitalFull service design and development agency
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
Deloittedigital.com
What people thinkBrand perception based on your homepage
Deloitte DigitalFull service design and development agency
Seattle Creative Agency Average
0 MaxMax
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
Heyadvertising.com/
What people thinkBrand perception based on your homepage
HeyWe are an (ad) agency
Seattle Creative Agency Average
0 MaxMax
Now let’s look at
feminine vs. masculine
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
Thisisdk.com/
What people thinkBrand perception based on your homepage
Digital KitchenExpect greatness
Seattle Creative Agency Average
0 MaxMax
One of the highest
‘feminine’ ratings in the
study
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
Wongdoody.com
What people thinkBrand perception based on your homepage
WongdoodyPeople remember the unexpected
Seattle Creative Agency Average
0 MaxMax
One of the highest
‘masculine’ ratings in the
study
Comparing 50 Seattle Creative Agencies
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