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Why Invest In Compare Cloudware?

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Why Invest In Compare Cloudware?

The unique, unrivalled comparison website for businesses who want to choose and use cloud services

and applications

The cloud market

opportunity

1

Our unique market position

2

Investment and use of funds

3

The cloud market

opportunity

1

Three big market drivers are providing fuel for Compare Cloudware...

The cloud market opportunity

Cloud-based services are now mainstream

The cloud market opportunity

1

The cloud market opportunity

Financial services

Property

Fast Food

Travel & accommodation

Utilities

The rise of the digital middle man2

Huge market growth

2010 $56 billion

2013 $131 billion

The cloud market opportunity

2020 $250 billion

3

2010 $56 billion

2013 $131 billion

2020 $250 billion

99% of UK businesses are SMB ( 1-249 employees).**

UK SMB cloud market is currently worth £2.5 billion*

Up to 75% of small business (<100 employees) prefer do-it-yourself (DIY) online tools to choose their own products and services.***

25% of medium sized businesses (>100 employees) go DIY.

*Parallels 2013**HMRC, 2014***McKinsey SMB survey 2013

Huge market growth

The cloud market opportunity

3

Our unique market position

2

• Only dynamic comparison website for cloud -based software

• UK market with global reach

• Business focused, non-techie

• Works with any software vendor sales model.

Startup of the Year 2014

Unique market position

Compare Cloudware

Purchase/Trial

60% of UK adults use a comparison website first to choose products and services. Source: Mintel

We shorten the distance between search and purchase

52% purchased directly through comparison websites

69% use comparison websites to identify potential providers

Closer to the cash register

Find multiple vendor sites/correlate comparison criteria and results/repeat process for other categories

Time

Source: Price comparison websites: consumer perceptions and experiences RS Consulting/Consumer Futures 2014

Search Paralysis More Guidance Option Indecision Purchase Delay Paid Search Competition

?Decision makers looking to buy

cloud services online

Unique market position

Market reachUnique comparison service

Quick answers Always onFast results

Ease of use AutomatedNeutral and unbiased

Geek free Lower cost per saleFree and easy to use

Choices Performance basedSingle destination

Reviews TransparentUser ratings

Best value No risk

Impartiality

Buyers looking for: Vendors looking for:

Addressing a market needUnique market position

Our difference in the market Unique market position

Always-on

Active buyers

Accountable

Automated

As-you-go

Comparative

Comprehensive

Consultative

Conclusive

Contextual

5 Csfor users

5 Asfor vendors

Conferencing Email

Hosting HR

Payments Sales

Business & operations

Security

Marketing

Website

Creative

Intelligence & reporting

Project management

CRM

Financial Office

Communications

Storage & back-up

Current Compare Cloudware categories

Unique market position

Investment & use

of funds

3

(September 2014 - Complete)

(from April 2015)

With proof of concept and no debt carried forward

£150k raised

With proof of revenue, extended categories

and functionality

£140k for 6% equity

£210k for 9% equity

SEIS round

EIS rounds

Investment requiredInvestment & Use of Funds

Private Equity

Mobile-friendly website

Prime for mobile devices

Increase dwell time

Search marketing – Push 1Drive traffic

Social advertising – Push 2Drive traffic

Content platforms – Push 3Drive traffic

Cust

omer

-fac

ing

initi

ativ

es

May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

Live chat

Increase conversion

Grow revenue stream 2

CloudBlog enhancement

Increase distribution and coverage of content

Increase dwell time

Launch CloudClinic

Grow revenue stream 3

Increase conversions

Leadership position

Promote book published by Compare Cloudware

Drive traffic & data capture

Build trust/authority

Create awareness in IoD and Federation of Small Business communities.

Promote the benefits achieved by 4 real businesses using site

Increase awareness and traffic

Communicate benefits to buyers

Build reputation with cloud providers

Complete development of CloudKit platform/ integrate with core site

Launch revenue stream 3

CloudKit promotion and marketing

Grow revenue stream 3

Drive traffic

We’re Cloud

Converts

Fully live

Currently in Beta

CloudClinic

Plat

form

&

Vend

or s

ales

initi

ativ

es

Platform development to optimise sales conversions

Enhance data capture

Improve visitors converted to transactional revenue

Vendor sales – wave 1 & 2

Telemarketing (Market Makers)

Increase size and quality of database (Datametrics)

Marketing automation

Systemise marketing delivery

Reporting Centre

Provide enhanced reporting and analytics to support sales activity

Encourage ‘self’ upselling

Vendor sales – wave 3 & 4

Telemarketing (Market Makers)

Increase size and quality of database (Datametrics)

International-ready platform

Make site self-serve

Base for localised content

Native mobile capability

Proprietary transaction platform

Streamline transaction workflows

Move from pay-in-arrears to pay-in-advance model

Key projects investment plan

For further information or to invest please visit our pitch on:

www.crowdcube.com