Karen I. Hernandez Recamier

What is Zara? Zara is one of the largest international fashion companies.

It belongs to Inditex, one of the world’s largest distribution groups.

The customer is at the heart of our unique business model, which includes design, production, distribution and sales through our extensive retail network.

Mission The world is getting smaller; we want the whole world to

dress in style, class, and experience unique designs weekly.

Vision To be number one fashion retailer.

Values Adapt quickly to fashion that the public demands. Improve quality. Sell a modern design that the public needs with quality at

an affordable price. A perfect distribution system, just in time.

Values

Bus

ines

s va

lues

Professional ethics

Commitment

Confidence

Loyalty

Creativity

History Amancio Ortega opened the first Zara store in 1975 in a

central street in downtown A Coruña, Galicia, Spain. The first store featured low-priced lookalike products of

popular, higher-end clothing fashions. The store proved to be a success, and Ortega began opening more Zara stores throughout Spain.

During the 1980s, Ortega started changing the design, manufacturing, and distribution process to reduce lead times and react to new trends in a quicker way, in what he called "instant fashions".

History In 1980, the company started its international expansion

through Porto, Portugal. This international expansion was increased in the 1990s, with Mexico in 1992.

Ortega has continued to grow creating brands such as Pull & Bear, Bershka and Oysho. He has acquired groups like Massimo Dutti and Stradivarius. Today Inditex is the biggest fashion group in the world.

Job description Retail manager Retail managers are responsible for every aspect of the day-to-day supervision of

retail stores, including sales, staff, stock and resources management. Responsibilities of the job:

-Recruiting, training, supervising and appraising staff

-Managing budgets

-Maintaining statistical and financial records

-Planning

-Promoting and marketing the business

-Dealing with customer queries and complaints Key skills for retail managers

Enthusiasm, excellent IT skills, numerical skills, verbal communication skills, team working skills, organizational skills, confidence, commercial awareness.

Job description Sales assistant Responsibilities of the job

-Be involved in stock control and management.

-Assisting shoppers to find the goods and products they are looking for.

-Being responsible for processing cash and card payments.

-Stocking shelves with merchandise.

-Answering queries from customers, dealing with customer refunds and complaints.

-Balancing cash registers with receipts.

-Working within established guidelines, particularly with brands.

Personal skills that are required for the job:

-Having a friendly and engaging personality.

-Should have a confident manner.

-Must be helpful and polite.

-Able to work as part of a sales team.

-Knowledge of inventory techniques.

Job description Cashier

Responsibilities of the job Receive payment by cash, check, credit cards, vouchers, or

automatic debits. Count money. Greet customers entering establishments. Maintain clean and orderly checkout areas. Establish or identify prices of clothes, and tabulate bills using

calculators, cash registers, or optical price scanners.

Thank you for your attention.