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Indonesia is globally recognized as a high-growth emerging market. However, the rapid economic development in the last few decades has presented a multitude of challenges to the human capital such as widening inequalities, skills gap, and unemployment. The national higher education enrollment rate has only reached 30 percent.

One of the main obstacles to enrolling at higher education institutions is the limitations in the distribution od admissions information.Most universities have limited resources in making

SOLUTION

themselves available to Indonesian youth, especially those outside of the major urban areas. Prospective often students rely on the limited knowledge of family and friends. Therefore, students lack information to make an informed decision about enrolling in programs and universities that are aligned with their interests and financial capability.

Indonesian students need a reliable source of information about their choices of higher education that suits them a movement that helps ensure their enrollment.

Sarjana Global is an online portal that offers admissions information that is easy to digest, and unlike many other college search tool, is strategically structured to allow users to express their interests in spesific programs and leave their contact information with one click.

Providing information for free at anonline platform

Our travelling teams, Sarjana Task Force, visit prospective students in the classroom, where we conduct presentations (up to 4 school per month), and at local youth events throughout the year such as education fairs, academic, and talent competitions. Sarjana Task Force have played a significant role in advising students in taking the first steps to university enrollment across the region.

SendingSarjana Task Forceto meet youth where they are

Sarjana.co.id’s main success metric is students ability to make critical choice regarding their future and we promote our university partners equally on our portal, social media campaigns and during our offline activities.We help institutions deliver their messages in a simple and concise manner as well as in the local language so that prospective students do not get overwhelmed.

Offering all institutions equal standing on our media platforms

CHALLENGE

Internet penetration across the country is rapidly increasing and Indonesian high-school-age youth has flooded social networks, Facebook and Twitter. “Climbing rapidly in the last two years, 20 percent of Indonesians 14 years of age and older now accessthe Internet every month. That’s over 30 million people, and growing steadily each month.”

Target market: There are 1.5 million high school graduates every year, and over 8 million upper-secondary students in any academic year.30 percent of the Indonesian population is in the15-to-30 age group, which has been said to be thekey driver of the consumer market growth in Indonesia. They also influence behaviors of consumers of other age groups.

We are giving an opportunity to partners to reach millions of Indonesian youth through our network.Not only that we provide advertisement spaces on our website, we also have direct access to youth through our visits to high schools all around the country and our upcoming quarterly magazine circulation.

A PLATFORM FOR DIGITAL MARKETINGTO HIGHLIGHT THE STRENGTHS OFEACH PARTNER UNIVERSITY

Admissions information: registration periods,

tuition fees, accreditation, etc

Major & Career Paths

University lookup by city

SARJANA.CO.IDHelping 3,000+ higher education institutions in Indonesia with digital presence and marketing

Guiding Indonesian youth to explore thousands of academic programs plus tackling admission hurdles

Personalized assistance: “My Top 3 Universities” and Live Chat

To Enhance the ConventionalSchool visits, education fairs, individual counseling

To Leverage TechnologySearch tool by location and program, tracking student preferences and contact information

To Engage ConsistentlySocial media campaign by institution, quarterly magazine, live chat

WEB PORTAL FOR OVERSEAS INSTITUTIONS

GLOBAL.SARJANA.CO.ID

Sarjana.co.id magazine is an A5-sized publication which is distributed for free directly to secondary schools and youth communities across Indonesia, reaching A- to B-rated consumers. Published four times a year, our magazine supplements our online efforts and expands our reach to those with limited internet connection. Advertisements and advertorials are available for partner universities and sponsors.

#4

FREE MAGAZINE

EVENTS

BUSINESS MODEL

1. CAMPUS PROFILE 2. SOCIAL MEDIA

5. EVENTS (EDU EXPO, PROFESSIONAL CAREER TRAINING*)

3. MAGAZINE ADVERTISING 4. ONLINE ADVERTISING

1 2 3

4

5 EDUCATION INSTITUTIONS

CORPORATE SPONSORS

MEMBERSHIP WEEKLY SOCIAL MEDIA POSTING, SPECIAL PRICING FOR ONLINE AD & EXPO BOOTH

* Professional Career Training (PCT), held monthly, invites 100+ students at a public venue (free admission) to meet with representatives of member universities as speakers, highlighting one of their academic majors and discussing the career prospects; giving opportunities for universities to collect students’ data & promote their programs.

List Your InstitutionIt is FREE to provide your basic information to be listed on our website, limited to your institution’s name, location, and web address.

Join as Member- Comprehensive listing of your institution and all academic programs on our website- Regular report of users requesting more

information about your institution and review users’ information (profile and favorite

programs)

KUSUMA BANGSA 92B,SURABAYA

facebook.com/sarjana.co.id

@Sarjanacoid sarjana.co.id

INFO@SARJANA.CO.ID

(031) 534 45530828-9405-9829

SESSIONS 37.000+

320.000+

WEB AUDIENCE

48% 52%

2.100+ 1.600+

GENDER

AGES 16-19   36%  19-23 50% 23-26 7% 26+ 6%

SOCIAL MEDIA

JAWA TIMUR   33%  JAWA BARAT, DKI,

BANTEN 23%

JAWA TENGAH & YOGYAKARTA

14%

SUMATERA 16% SULAWESI 5%

BALI, NT TIMUR & BARAT

2%

DAERAH LAIN 7%

COVERAGE AREAS

DAMPAK ONLINE

MEDIA KIT

PAGEVIEWS 90.000+

864.000+ MONTHLY

2014

MEMBERSHIP

MEDIA KIT

PROFIL KAMPUS FOTO, LOGO, DESKRIPSI

SOCIAL MEDIA POSTING 1X MINGGU

EVENTS EDU FAIR, PROFESSIONAL CAREER TRAINING SEMINAR

MULAI DARI Rp. 2.500.000 PER TAHUN

Ad Unit Dimensions (cm) Prices (Rp)

Full Page (content) 14.8 x 21 3.000.000

Center Page 14.8 x 21 3.500.000

Inside Cover 14.8 x 21 3.500.000

Back Cover 14.8 x 21 4.500.000

Advertorial 14.8 x 21 2.500.000

½ Page 14.8 x 10.5 1.800.000

¼ Page 7.4 x 10.5 1.000.000

MEDIA KIT

IKLAN ONLINE & MAJALAH

SIZE A5 (14.8 X 21 CM)

10.000 EKSEMPLAR

250+ SMA & BLUE BIRD TAXI

IKLAN POP-UP Rp 300.000 per bulan (MEMBER) Rp 500.000 per bulan (non-MEMBER)

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