company profile product proposal
TRANSCRIPT
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Contents Company Status
Business Overview
・ General Status
・ Milestones
・ Organization
・ Vision
・ Road Map
・ Intellectual Property Rights
・ Domestic Business
・ Overseas Business
02
01
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CompanyStatus
01
・ General Status
・ Milestones
・ Organization
・ Vision
・ Road Map
・ Intellectual Property Rights
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BE YOUR LIFEWe think ahead and innovate.
We move forward to embrace the bigger world.
We take on the challenge to create a better world.
Let us be part of your life.
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Company Status
General Status
Company Name
Established Date
CEO
Employees
Turnover
Headquarters
Warehouse(Own)
Main Business
Overseas Office
ABKO Co., Ltd.
11 July, 2001
KWANG GUEN OH
250 (Jan, 2021)
USD 160M(Year 2020 / K-IFRS)
7F, 20, Magokjungang 1-ro, Gangseo-gu, Seoul, Republic of Korea
94, Hwanggeum 4-ro, Yangchon-eup, Gimpo-si, Gyeonggi-do, Republic of Korea
- Domestic Department – Gaming Gear / Peripherals / Home Appliances / Sound Devices
- Overseas Department – Gaming Gear / Peripherals / Home Appliances / Sound Devices
- ICT Department(G2B) – Digital Education Devices
Guangzhou, China
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Company Status
Recent Milestones
2020
2021 2016
2019
2015
2014
2018
2013
2012
2011
2010
2009
2008
2001
2017
12 Debuted in Korean Stock Exchange (KOSDAQ)
05 Start of official distribution to Costco Wholesale.
03 Opening of new logistics centre in Gimpo.
01 Europe (EU) / Japan (JP) ABKONCORE international trademark application.
01 Participated in CES2021, United States. 12 400 million capital increase (one billion won in paid-in capital).
12 Supply of 434 Padbanks in Schools in South Jeolla Province.
11 Relocated headquarter (20th, 7th floor, Magokjungang 1-ro, Gangseo-gu, Seoul).
11 Participated in G-star, Busan, Republic of Korea.
10 Participated in Global Sourcing Fair (Fall), Hong Kong.
04 Participated in Global Sourcing Fair (Spring), Hong Kong.
06 Participated in ICT COMM, Ho Chih Mihn, Veitnam.
05 Participated in Computex, Taipei, Taiwan.
06 Surpassing of 40% market share in Korea (Danawa Research).
04 Copyright Registration for Tablet PC App Synchronization. /
Charging Control Management Program (4 types).
10 Won Seoul Award for one of the best brands.
03 Received Minister of Trade & Industry and Energy Awards.
02 The establishing of branch in Guangzhou, China.
09 1st place in domestic PC case market share in second half of year.
(22.2%, Danawa Research)
Launching of Hacker, a professional gaming equipment brand.
ABKO. 10th Anniversary.
Joint participation and event with Endgame at G-star 2010.
MOU agreement signed with Sudden Attack by GameHi.
Joint participation and event with Endgame at G-star 2010.
Establishment of ABSOLUTE KOREA LTD. (ABKO)
09 Registration of design rights for pebble retro key cap completed.
09 Crystal Key Cap (Pentagraph type) Design rights registration completed.
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Company Status
Production Team 1
Production Team 2
Logistics Team
Customer Support Team
Sales Team
Production Management Team
Purchasing & Developing Team
Brand Gaming Sales Team
Brand Appliance Sales Team
Online Gaming Sales Team
Online Appliance Sales Team
Marketing / R&D Team
H&R / General Affair Team
Legal Team
Finance Team
Accounting Team
Public Disclosure Team
Organization
CEO
Strategic Planning Dept.
R&D Dept.
Auditing Dept.
Administration Dept. Domestic Business Dept. ICT Dept. Overseas Business Dept.Manufacturing
Management Dept.
Sales Dept. 1
Sales Dept. 2
Sales Dept. 3
Sales Dept. 4
Sales Assistance Team
Overseas Branch
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Company Status
Production Factoryand Logistic Center
Factory in Korea (Production & Logistic Complex)
KIMPO, Gyoeongki-Do China-Shenzhen
China-Shenzhen China-Shenzhen
China-Guangzhou
1st Factory in China
3rd Factory in China 4th Facotry in China
2nd Factory in China
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Company Status
Road Map
Listed on theKOSDAQ.
Global No.1 Brand – Expand BrandReputation.
Collaboration with domestic and foreign
companies.
Business expansion through M&A.
Expansion of DigitalTextbook business to
overseas.
Enhance Corporate valued through
Intellectual Property (IP) Application and
Registration.
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Company Status
Intellectual Property (IP)Certificates
IP Status Awards and other certificates
Awarded by the Minister
of Trade, Industry and Energy
Seoul Mayor Award
Awarded 100 CEOs
Venture Corporation
ISO 9001 / 14001
Corporate Laboratory
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Patent
Applied
Registered
Domestic
Overseas
6
2
20
11
23
4
19
4
2
1
6
0
Domestic
Overseas
Design Trade Mark
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Think one step ahead,
Looking one step ahead,
Going into a wider world.
Above The LineThink one step ahead,
Looking one step ahead,
Going into a wider world.
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Business Overview
02
・ Domestic Business
・ Overseas Business
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Business Overview
Gaming Gear & Peripherals
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Business Overview
Gaming Gear & PeripheralsDomestic Market
R&D Development & manufacturing of products.
(PC case, Non-contact keyboard, Wireless mouse, Headset, Gaming chair, etc.)
No.1 Gaming gear brand in Korea. (ABKO, COX, HACKER, NCORE, Suitemaster)
80% of the nationwide Internet cafe(PC bang) share.
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Gaming Headset Market Share
51%
29%
6%
7%
9%
ABKO T&S Int. MAXTILL
CORSAIR Others
Gaming PC Case Market Share
65%
5%9%
10%
11%
ABKO & COX 3RSYS DEVEN
Dark Flash Others
Gaming Mouse Market Share
32%
13%3%
9%
43%
ABKO & COX Logitech MAXTILL
Microsoft Others
Gaming Keyboard Market Share
49%
20%
4%
5%
24%
ABKO & COX Logitech Leofold
Microsoft Others
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Business Overview
Gaming Gear & PeripheralsSponsorship Media & Event
K-Drama ‘Money-Game’
Influencer & Creator
K-Drama ‘Touch Your Heart’
K-Drama ‘Money-Game’
K-Drama ‘Touch Your Heart’
Influencer & Creator
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Business Overview
Gaming Gear & PeripheralsSponsorship Media & Event
Danawa Academy Gag-Concert ‘Comedian e-Sports Competition’ KyungHee University Festival
Danawa Academy
Gag-Concert ‘Comedian e-Sports Competition’
KyungHee University Festival
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Business Overview
Home Appliances
Launched in 2018 / Online Sales.
Launched a hypermarket and home shopping in 2019.
Expanded into online markets such as 2020 KAKAO MAKERS, WADIZ.
40 new lineups to be launched in 2020 (Securing intellectual property rights).
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Business Overview
Home AppliancesTV Home Shopping
CJ Home Shopping
GS Home Shopping
SK Store
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Business Overview
Sound Devices
Launched in 2018 / Online Sales.
Launched a hypermarket and home shopping in 2019.
30 new lineups to be launched in 2020 (Securing intellectual property rights).
Various lineup | High-end and entry-level, cost-effective.
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Business Overview
Digital Education
Possible to smart manage for tablet PC with integrated management system.
Easy to manage inventory at office and school.
Not only analyzing statistic report also treating virus.
The Intelligent rechargeable storage for digital textbook.
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Business Overview
Offline Stores
Launched in all branches
Partially launched
Pending
Hi-Mart, E-Mart, E-Mart Traders, Electro Mart
Pierrot Shopping, Art Box, Seven Eleven, Hot Tracks
Costco, Daiso
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Business Overview
Large Screen Ads
in Shopping Complex
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Business Overview
Collaboration
StarCraft Remastered(with Blizzard)
ELECTRO MART MOOMIN
BattlegroundsEdition
OVERWATCH
ICARUS Edition
K660 Keyboard
ELECTRO MAN Edition MOOMIN Goods Mouse & Coolrer
PBT 108 keyKeycap Set
CK700Keyboard
ICARUSPC Case
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Business Overview
Sponsorshipe-Sports team: Afreeca FreecsSince 2018
X
Since 2020
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Business Overview
Overseas Business
Opened the official account on Amazon.com / TRADE MARK REGISTERED
Expanded market to Europe, North and South America, Southeast Asia, Middle East, and Africa (US$ 10 Million in 2020)
Mechanical keyboard, Retro circle keycap mechanical keyboard, Mouse, Gaming case, Power supply, Cooler etc.
Small household appliances, Sound device, Gaming chair
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England, Germany,Poland, Spain, Czech,France and Romania
UAE, Qatar, Saudi Arabia
USA
Colombia
Argentina
India
Australia
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Business Overview
Overseas BusinessGaming Gear & Peripherals
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Business Overview
Home Appliances
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Business Overview
ExhibitionCES2021 ALL-DIGITAL Exhibition(January 2021)
Europe / USA Global exhibitions(2021 ~ )
Hong Kong Electronics Trade Show(April 2019)
ICT COMM - Ho Chi Minh City, Vietnam(June 2019)
COMPUTEX Taipei(May 2019)
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For a more valuable future,
Constantly challenging and changing,
A company that makes your daily life fun and convenient.KEEP ON GOINGFor a more valuable future,
Constantly challenging and changing,
A company that makes your daily life fun and convenient.
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Thank You
abkoglobal.com#7. 20, Magokjungang 1-ro, Gangseo-gu, Seoul, Republic of Korea
ABKO CO., LTD.