company profile of samsung

7/25/2019 Company Profile of Samsung

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CONTENTS

PREFACE

ACKNOWLEDGEMENT

CERTIFICATE

DECLARATION

1.Chapter -1

a. Introdut!on". #!$tor%. M!$$!on and &!$!ond. 'rand &a(uee. Stand!n) po$!t!on o* the o+pan%

,. Chapter-,

a. O"et!e o* the $tud%

/. Chapter-/

a. Re$earh Methodo(o)%

0. Chapter -0

a. Produt$

. Chapter -

a. Mar2et Ana(%$!$

". Mar2et!n) Strate)!e$

. Mar2et!n) M!3

4. Chapter -4

a. A"out Co+pet!tor$

5. Chapter 6 5

a. Data Ana(%$!$ and Interpretat!on

7. L!+!tat!on

8. Reo++endat!on 9 Su))e$t!on$

1:. Con(u$!on

11. '!"(!o)raph%

INTRODUCTION

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'e*ore the (!"era(!;at!on o* the Ind!an eono+%< on(% a *e= o+pan!e$ (!2e Ke(!nator< Godre !n ,::5-,::7. It !$ )ro=!n) er% *a$t "eau$e o*

r!$e !n (!!n) $tandard$< ea$% ae$$ to on$u+er *!nane< and =!de ran)e o* ho!e< a$ +an%

*ore!)n p(a%er$ =ere enter!n) !n the +ar2et =!th the !nrea$e !n !no+e (ee($< ea$% aa!(a"!(!t%

o* *!nane< !nrea$e !n on$u+er a=arene$$< and !ntrodut!on o* ne= +ode($< the de+and *or

on$u+er dura"(e$ ha$ !nrea$ed $!)n!*!ant(%. Produt$ (!2e =a$h!n) +ah!ne$< a!r ond!t!oner$@ $ta2e. W!th Sa+$un) "u%!n) the tota( $ta2e o*

RCSPL< !t "ea+e a =ho((%-o=ned $u"$!d!ar% o* !t$ South Korean parent o+pan%. In $p!te o*

"e!n) a (ateo+er to Ind!a< Sa+$un) =a$ a"(e to "eo+e one o* the top on$u+er e(etron!

o+pan!e$ !n Ind!a< an e+er)!n) +ar2et =a$ due to a o+"!nat!on o* $eera( a$pet$B Produt

!nnoat!on< Pro+ot!on< Pr!!n)< d!$tr!"ut!on and Po$!t!on!n)J =here!n Sa+$un) pr!+ar!(% *ou$ed

at.

The three-pron)ed o"et!e$ o* Sa+$un) areB -

1@ Stren)then!n) the!r hanne( re(at!on$h!p$ 00>

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./. W#IC# PRODCT OF SAMSNG DO QO LIKE MOSTU

CT& /4>

MO'ILE 00>

REFRIGERATOR ,:>

/5


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.0. #A&E QO PRC#ASE ANQ PRODCT OF SAMSNGU

QES NO

0> 04>

/7


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.. W#Q W#IC# SORCE QO COME TO KNOW A'OT SAMSNGU

T.& /7>

RADIO 1:>

NEWSPAPER ,1>

MAGAINE 7>

MOT# OF TONGE ,/>

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FINDING

1. We a+e to 2no= =h!(e !$!t!n) the $hop +o$t o* the dea(er$ $o(d ent!re on$u+er dura"(e

produt !n(ud!n) C-T&< Re*r!)erator< Wa$h!n) Mah!ne< D&D< M!ro=ae oen.

,. We 2no= that dur!n) the $ure% !n on$u+er dura"(e !ndu$tr% !n Na$h!2 d!$tr!t and rura(

area o* na$h!2 d!$tr!t LG !$ (ead!n) !n Co(our te(e!$!on< Wa$h!n) Mah!ne< Re*r!)erator.

/. Stud% $ho=$ that ua(!t% !$ +o$t !+portant para+eter *or +ore $a(e o* o(our te(e!$!on and

then pr!e !$ on$!dered "% on$u+er$.

0. Stud% $ho=$ that ua(!t% o* the produt !$ +o$t !+portant para+eter *or Re*r!)erator then pr!e

!$ on$!dered "% on$u+er$.

. Wh!(e !$!t!n) the $hop =e a+e to 2no= that ua(!t% !$ +o$t !+portant para+eter =h!h !$

a**et on +ore $a(e$ o* Wa$h!n) Mah!ne.

4. Aord!n) to Sure%< Ph!(!p$ !$ +o$t popu(ar "rand *or D&D.

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SUGGESTIONS &RECOMANDETION

Co+pan% $hou(d !+proe the a*ter $a(e$ $er!e o* produt$ a$ !t !$ the +a!n *ator *or the

$a(e$ o* on$u+er produt$.

I* the SAMSNG Ltd. redue$ the!r produt pr!e (!2e LG and &IDEOCON then

SAMSNG =!(( ta2e oer the LG !n a(( ate)or!e$.

Co+pan% $hou(d d!$tr!"ute *ree 2e% ha!n< a(endar< t-$h!rt$ *or +a2!n) "rand popu(ar

a+on) peop(e.

Co+pan% $hou(d !ntrodue (o= pr!e and (o= po=er on$u+pt!on Re*r!)erator *or

au!r!n) the +!dd(e !no+e )roup.

Dea(er de$!re +ore adert!$e+ent to "e done throu)h (oa( ne=$paper and a"(e T& ad$.

To +a2e on$u+er$ a=are a"out the produt.

Pro+pt o* $er!e !n t!+e.

Adert!$e+ent$ o* the o+pan%$ produt$ $hou(d *ou$ on ua(!t% rather then pr!e.

Co+pan% $hou(d tar)et upper +!dd(e (a$$ or pre+!u+ (a$$ u$to+er$.

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LIMITATION OF STUDY

A(thou)h I tr!ed +% "e$t !n preparat!on o* th!$ proet< "ut th!$ $tud% ha$ $o+e (!+!tat!onB

1. The per!od o* the proet =a$ not $u**!!ent to $tud% a(( the *ator$ !n deep.

,. &!$!t!n) ar!ou$ p(ae$ *or the $tud% on$u+ed a (ot o* t!+e.

/. We annot $a% that =hat the on$u+er hae reea(ed =!(( "e r!)ht *or eah and eer% $!tuat!on

"eau$e the!r perept!on !$ !n*(uened "% +an% *ator$.

0. Man% on$u+er and dea(er$reta!(er$ $ho=ed (e$$ !ntere$t !n pro!d!n) !n*or+at!on and

haent ooperated.

. So+e o* on*!dent!a( !n*or+at!on !;. red!t per!od< $he+e$< po(!!e$ and $a(e$ *!)ure =ere

not d!$(o$ed "% the o+pet!tor$.

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CONCLUSION

W!th re$pet to the a"oe $tud% and the *!nd!n)$ there"%< the o+pan% ha$ de*!n!te(% entrenhed

!nto the ur"an +ar2et. W!th *e= +ore onerted e**ort$< the $a!d or)an!;at!on need$ to enter the

rura( +ar2et !n order to o+p(ete(% e$ta"(!$h !t$e(* a(( oer.

Th!$ $tud% h!)h(!)hted that Sa)ar +ar2et !$ $t!(( a !r)!n +ar2et *or SAMSNGLCD T&$.

Cu$to+er$ need to "e +ade a=are o* the produt!e u$a)e$ o* the$e produt$ !* SAMSNG =ant

to tar)et the$e untapped +ar2et $e)+ent$ o* u$to+er$. A($o SAMSNG need to +od!*% the!r

adert!$!n) $trate)!e$ !n order to eduate the tar)et aud!ene a"out the produt. #ene

SAMSNG =!(( "e a"(e to =!n a +aor "et=een the o+pet!tor$

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'I'LIOGRAP#Q

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00
http://www.samsung.com/in/aboutsamsung/index.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/index.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/history.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/visionmission.htmlhttp://www.samsung.com/in/aboutsamsung/index.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/index.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/history.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/visionmission.html


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ESTIONNAIRE

1. NAMEB VVVVVVV.. ,. AGEB VVVVVVVV..

/. OCCPATIONBVVVVVVVV 0. SEBVVVVVVVV..

1. ARE QO AWRE A'OT SAMSNGUA. QES '. NO

,. ARE QO AWARE A'OT T#E PRODCT OF AND PRICES OF SAMSNGUA. QES '. NO

/. DID QO PRC#ASE ANQ PRODCT OF SAMSNGUA. Qe$ '. NO

0. W#IC# PRODCT DO QO LIKE MOST OF SAMSNGU

A. CT& '. MO'ILES C. REFRIGERATOR

. W#Q W#IC# SORCE QO COME TO KNOW A'OT SAMSNGU

A. T.& '. RADIO C. NEWSPAPER D MAGAINES

E. MOT# OF P'LICITQ

company profile of samsung

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