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Company Profile

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Welcome to SILICA.Overview.

SILICA is more than just a semiconductor

distributor. We provide a comprehensive

range of semiconductor products from

25 leading manufacturers, together with

in-depth design support and extensive

customer service. As an Avnet Company,

our linecard is provided with the cost-

breaks and world-class logistics of a

global distributor.

This combination of local expertise

and global foundations allows SILICA

to deliver cutting-edge semiconductor

technology with true bottom-line value.

Our local teams of application engineers

and technology specialists understand

that the products we provide are pivotal to

our customers’ success. Their in-depth

design support is there to provide shorter

time-to-market cycles and genuine

competitive advantage - because if you’re

successful, we’re successful.

In 2001, SILICA began with a very simple

premise: figure out what customers

need and provide it. Today, because of

our service and support, SILICA is the

third largest semiconductor distributor

in Europe.

www.silica.com | 5

Executive Team.

Tim WilliesChief Financial Officer

Martin BieleschGeneral Manager Lighting & New Markets EMEA

Karlheinz WeiglRegional Vice President Sales Central & Eastern Europe

Mario OrlandiRegional Vice President Sales Southern Europe, Vice President Marketing

Vincent CellardVice President Assets & Operations

Nigel WardUK & Ireland Country Sales Director

Bill OsterlundNordic Sales Director

Kerstin KurthDirector Communications

Miguel FernandezPresident SILICA

6 | The Engineers of Distribution. www.silica.com | 7

SILI

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1 billion euro company

More

than 600

employees

Focused portfolio with

25 franchises

European

presence

15,000 customers

across Europe

SILICAKey Facts.

www.silica.com | 9

Best-in-class

logistical services through

Avnet Logistics

Broad portfolio of services

and supply chain solutions

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Global Reliability. Local Support.

Stuttgart

Oslo

Stockholm

Copenhagen

Berlin

Budapest

Ljubljana

Vienna

Prague

Poing

Wiesbaden

HerneBreda

Stevenage

RennesParis

Rothrist

Lyon

Padova

Rome

Toulouse

Barcelona

Bilbao

Madrid

Helsinki

St. Petersburg

Moscow

BraunschweigWarsaw

Milan

TurinModena

Florence

Diegam

PortoIstanbul

Bolton

MaidenheadAylesbury

Centralised support teams

3 sales regions

39 local offices

20 countries

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Avnet introduces speedboat

model in Europe

SILICA founded in July 2001

SILICA exceeds

€600M revenue

SILICA is third largest

semiconductor distributor

in EMEA

SILICA exceeds €1B

revenue mark, celebrates

10-year anniversary2001

20062011

From 0 to 1 Billion – in one Decade.THE Success Story in European Distribution!

Supply ChainModels

Tools &Services

InformationManagement

TechnicalExpertise

DistributionBasics

JIT

Vendor ManagedInventory

Kanban

Consignment

PhysicalValue Add

ProgrammingServices

EDI/Rosetta Net

POURS

Promiere LiabilityManagement

ForecastAnalysis

Forecast Entry

ForecastValidation

ExceptionManagement

Customer FlexibilityManagement

EOL Knowledge

Design Partners

End ApplicationExpertise

Deep ProductKnowledge

ReferenceDesigns

BOM Optimisation

Availability & Demand

Aggregation

Customer & Supplier Relations

FinancialStrength

GlobalFootprint

InformationTechnology

Warehouse &Logistics

Our Services. Above and Beyond.

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SILI

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The Linecard.With 27 leading semiconductor compa-

nies, SILICA provides a comprehensive

portfolio of products. SILICA provides

every active component needed for a new

design including programmable logic,

analog, processors and microcontrollers,

sensors, lighting, optoelectronics, power,

logic and memories. Working closely with

the manufacturers of each of these com-

ponents, SILICA offers highly competitive

pricing and instant access to technical

support resources.


SILI

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twitter.com/silicatweets

www.silica.com

linkedin.com/company/silica-an-avnet-company

youtube.com/silicamarcom

facebook.com/silica.avnet

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From Inspiration to Production.

Technical Support.

For all customers, it is absolutely

essential to get to market without any

hold ups. That’s why SILICA offers

unmatched support and engineering

expertise throughout the design cycle –

from the planning of your project right

through to its launch.

SILICA provides reference designs,

hardware evaluation and development

tools (and component design centres)

that all help to sharpen your competitive

edge. Our European team of more than

110 Field Application Engineers (FAEs)

focuses on design-in and technical

product support.

These FAEs also offer expertise

in specific application areas,

including industrial electronics, data

communications, telecommunications,

lighting and many others. This means

that SILICA’s technical support can help

you to get from inspiration to production,

no matter what industry you work in.


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With local product specialists, first-rate technical support, and our Field Application Engineers (FAEs) – SILICA makes sure your design cycle runs smoothly.

Our team is trained in multiple

disciplines to offer perspectives on the

overall solution. This means we DO

work towards providing the best design

– and we DON’T have a bias towards

certain sockets or components. SILICA

continually invests in training to maintain

high standards and stay ahead of the

latest technological developments.

For complex technologies, you can

also count on SILICA’s specialist FAEs,

manufacturer FAEs and design partners.

SILICA works hard to help designers

throughout all stages of the design

process. Whether you’re just getting

started, in the middle of a design, or

about to introduce a new product, SILICA

has the expertise to help.

Support throughoutthe Design Cycle.

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With SILICA’s Designers’ Community

we can provide open access to local

in-house engineering expertise. The

online platform is integrated into our

web site, www.silica.com, and provides

a portal to forums, video content and

technical resources supported by our

own engineers.

Members of the community can find

posts on the range of SILICA areas

of technology expertise such as

programmable logic, microcontrollers

and processors, analog/power, RFID,

lighting and metering. Community

management is supported by local

champions from across Europe.

The Designers’ Community.

Unlike existing communities for

electronics engineers, members of

SILICA’s Designers’ Community can

expect swift and relevant responses

to forum posts. Answers provided by

the community will be supplemented

by responses from our field application

engineers, with community managers

ensuring that all queries are addressed

rapidly.


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Supply Chain Solutions.

SCS is a specialised team who can work

with you to provide logistics solutions

tailored to your requirements. These

solutions include:

• Supply chain consulting

• Labelling and packaging

• Consolidated deliveries

• Electronic data interchange

• Buffer stock management

• Flexibility-model implementation

• Replenishment services - Kanban

• Inventory management

• Just-In-Time (JIT) services /

lead-time reduction services

• Logistics optimisation

• Process mapping

• POURS (replenishment plus

forecasting)

• Economic line value tool (cost

analysis tool for customers and

internal)

• Pareto – C-Parts replenishment &

order automation tool

SILICA works with Avnet Supply Chain Solutions (SCS) to provide reliable, punctual and cost-efficient provision of components.

Because time-to-market counts.


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Just-In-Time (JIT) delivery

JIT shipments are triggered directly by

the customer‘s manufacturing – with

the number of volatile world markets

increasing, this supports customers

with changing demands. Stock for JIT

deliveries is based on our customers’

rolling forecasts to ensure availability.

Buffer stock

SILICA‘s warehouse provides buffer

stock to safeguard against backlog

concerns.

Forecast management

Optimised inventory profiling through

ABC classification and forecasting,

via EDI, reduces inventory risks and

transaction costs.

Kanban

Utilising a two-bin system and an

automatic call-off process, Kanban

helps secure stock replenishment.

Stock Profile Management

Customised EDI Process / B2B

Ship-To-Stock Agreements

Barcode Labelling

Standardised Customer Reports

High Inventory Levels

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Increased Communications

Quality Control Issues

Support Physical Workflow

Information Management

Supply Chain Solutions.

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Logistics/Value Added Services.

Avnet Logistics is the centralised

logistical backbone for Avnet Electronics

Marketing EMEA (Avnet Abacus, Avnet

Embedded, Avnet Memec, Avnet SCS,

EBV Elektronik and SILICA) and provides

warehouse operations, value added

and product modification services.

Headquartered in Poing, Germany,

Avnet Logistics operates a leading-

edge 26,000 m² (footprint) logistics &

solutions center, holding over 120,000

different semiconductor products, and

runs the largest product modification

center in EMEA. Another facility is the

6,000 m² (footprint) Avnet Distribution

Center (ADC) in Newcastle-under-Lyme,

UK.

Avnet Logistics – You shop. We drop.


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• Capacity to ship up to 12,000 line

items per day

• 26,000 m² (footprint) warehouse

in Poing (Germany)

• Over 400 employees

• More than €500 million worth of

inventory

• 1.3 million shipments per year

• More than 120,000 different

articles from over 400 suppliers

managed

• 2.8 million order line items

handled

• Overnight delivery to most of

Europe

• Same-day shipment for

orders downloaded by 15:00

48 hours

48 to 72hours

24 to 48 hours

Value Added Fulfilment.

Avnet Logistics provides the

capacity for professional

distribution services, guar-

anteeing same-day ship-

ment on orders received

by 15:00. For a guide to de-

livery times please refer to

the map of our regions.


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Devices

Microcontrollers, Flash-based devices,

FPGAs, EEPROMs, PROMs, EPROMs

and PLDs.

Package types

(T)QFP, (μ)BGA, TSOP, SON, SOIC, PLCC

and DIL. We provide ovens for baking

(drying) moisture-sensitive devices at

low temperatures - as well as for burn-

in tests and component screening.

• Strict quality controls for reliable results

• Avnet Logistics packaging materials

are recyclable according to DIN 6120

• Packages supplied in dry packs

to avoid soldering problems

• Dry packing is performed strictly

in accordance with manufacturer’s

guidelines

• Components in dry packs can be

stored for at least 12 months

Supported Programming& Processes.


Avnet Logistics has the capacity to

program over 45 million and to tape

& reel over 50 million units per year.

This means that Avnet Logistics

currently operates the largest product

modification centre in Europe – it also

means that you can benefit from fast

turn-around times.

State-of-the-art automated and manual

equipment satisfies almost all indus-

trial programming requirements, and

is certified according to DIN EN ISO

9001, EN9120, ISO 14001 and IEC 61340-

5-1 & 2, JESD 625, ANSI S20.20 and J-

STD033. The quality standards cater for

the needs of automotive, naval, aviation,

aerospace, telecommunications, mili-

tary and medical industries.

To ensure precise handling of all

packages and devices, we employ serial,

parallel and pick-and-place handling

systems. Pick-and-place handling

systems ensure precision for all package

and device types. Manual programming

stations are provided for non-standard

devices.

Customer programming can also be

provided to Avnet Logistics to support

specific requirements, such as device

type, CRC checksum, fill character,

option bits and marking protocol.

Programming Services.

• All facilities are ISO 9001, EN 9120,

ISO 14001, and where applicable,

ISO/ TS 16949, EN 61340-5-1 & 2,

JESD 625, ANSI S20.20 and

J-STD 033 certified

• Comprehensive protection against

electrostatic discharge according to

EN 61340-5-1 & 2, JESD625 and

ANSI S20.20

• Storage in a temperature and air

humidity controlled environment

• Handling of moisture-sensitive devices

according to JEDEC industry standard

J-STD033

Quality Management.

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Laser Marking

Avnet Logistics offers customised laser

marking. Laser marking is fast and

flexible, even for very small components.

• High throughput

• No manual handling

• Low costs

• Heat resistance

• Consistency

• Compatibility with small-outline

packages

• No residual glue

Laser-marking equipment

• 2 YAG lasers with tube handler

• 2 YAG lasers with tray handler

Label Marking

Labels are typically offered for smaller

product runs, samples and prototypes.

Avnet Logistics offers low-cost polyester

labels, as well as Kapton™ labels which

are heat resistant up to 260 ºC. Colour

dots are applied for components that are

too small for laser marking or labelling.

Value Added Services.

Quality Inspection

Avnet Logistics works to the highest

internationally recognised standards for

distributors of electronic components.

To ensure quality, Avnet Logistics uses

state-of-the-art 3D optical inspection

systems to measure lead integrity and

lead co-planarity. All materials and

processes are in accordance with the

EIA481 standard. Full peel-force test

documentation is available on request

for every tape; as well as Certificates

of Compliance (CoC) for every tape

material.

Prototyping

Regardless of whether you need a

prototype, a small evaluation batch or

a full production run, SILICA can offer

fast processing - even for components

with significant programming times.

Our combination of state-of-the-art

equipment, specialist staff and in-depth

expertise means that we are able to

supply ready-to-use components in the

shortest possible time.

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We are aware of the fact that our

business goals have to be respectful of

the environment and have to support

a long-term environmental policy.

Therefore, the economical use of energy

and raw materials is a key factor in our

business policy such like protection

of water, ground and air. Compared

with other countries, Germany’s

environmental regulations are among

the strictest. Our service provider

Avnet Logistics is ISO 14001 certified

and supports our goals continuously in

order to be compliant with the current

environmental legislation. For these

reasons, we see a careful approach to

the environment as an essential factor

in reaching our business goals. We are

therefore committed to the following

environmental guidelines.

• Environmental protection

• Services

• Continual improvement

• Competence

• Documentation

• Compliance

Environmental Policy.

As one of the world’s largest electronics

distributors of electronic parts,

enterprise computing, storage products

and embedded subsystems, Avnet

provides a vital link in the technology

supply chain.

Market needs and trends drive

Avnet’s product and services strategy,

supported by a global infrastructure.

Avnet brings a breadth and depth of

service capabilities, such as supply-

chain and design-chain services,

logistics solutions, product assembly,

device programming, computer system

configuration and integration, and

technical seminars - all in addition to its

core distribution services.

About Avnet, Inc.“Avnet will deliver the highest value to our customers, suppliers, employees and shareholders as the premier technology marketing, distribution and services company, globally.”

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Avnet, Inc.

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Avnet, Inc.Key Facts.

• Founded: 1921 by Charles Avnet

• Incorporated: 1955

• Went Public: 1959

• CEO: Rick Hamada

• Global Headquarters: Phoenix, Arizona

• Employees Worldwide: 17,000

• Fortune 500 (2012 Rank #108 )

• Forbes 2000 largest public companies ranking: #904

• No. 1 in its industry on Fortune magazine’s Most

Admired Companies 2009, 2010, 2011 and 2012

• FY 12 Revenues: $ 25.7 Billion

• Reach: Sales in more than 70 countries

• No. of Locations: 300+ worldwide

Rick HamadaCEO Avnet, Inc.

Integrity

We demonstrate honesty, respect for others and trustworthiness in all we do.

Customer Service

We continuously seek to improve each customer’s experience by listening and striving to exceed our commitments.

Accountability

We each take personal responsibility for our commitments, actions and results.

Avnet Core Values.

Innovation

We adapt to and create change in pursuit of our success.

Teamwork

We work together to accelerate Avnet’s success.


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Avnet EM markets, distributes

and and provides supply-chain

and design-chain services for

Semiconductors, Connectors,

Passives, Electromechanical

Devices, RF & Microwave and

LED Products.

Avnet TS supports and distributes servers, storage,

software, networking, security, virtualization, unified

communications and mobility products and services.

Avnet Integrated addresses the needs of the electronics

aftermarket, from repair and refurbishment, to asset

recovery and reclamation through demanufacturing and

responsible recycling.

Avnet Logistics is our partner

for specialized supply-chain

solutions, warehousing,

postponement services and

device programming.

Company Structure

Avnet Logistics

Avnet Integrated

Avnet Electronics Marketing

Avnet Technology Solutions

Avnet EM EMEA Structure.

E-Shopping

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Avnet Electronics Marketing EMEA - Facts.

600+Franchises

>44% Semi-

conductor Market Share

2000+ Customer

facing Employees

>650 graduate engineers employed

3200 Employees

25,000 Customers

Biggest Distribution

Group in EMEA

3.13 Billion € Company


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www.silica.com

company profile - msembedded · avnet logistics is the centralised logistical backbone for avnet...

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