company profile and mission
DESCRIPTION
In beautiful tea gardens mountains and sky, clouds and wind, have their own soul… In beautiful tea gardens Camellia sinesis tea leaves follow the seasonal tide… ArtedelRicevere celebrates the luxury of a time able to live a unique experience.TRANSCRIPT
AdRGROUPARTEDELRICEVERE™
AdRGROUPARTEDELRICEVERE™
In beautiful tea gardens
mountains and sky,
clouds and wind,
have their own soul…
In beautiful tea gardens
Camellia sinesis tea leaves
follow the seasonal tide…
ArtedelRicevere
celebrates the luxury of a time
able to live a unique experience.
ArtedelRicevere™ Group had made the simple tea leaf its core busi-ness, transforming the pleasure of sipping a warm infusion into a spe-cial Italian life style where rituals and ceremonies from other countriesare read and newly proposed, according to the ultimate receivingtrends, to celebrate a new model of socialization.A tea that, through ArtedelRicevere™ experience and creativity, goesbeyond the 5 O’Clock Tea british tradition, just one of the way ofknowing tea, and becomes an ideal pal for every moment of the day. A tea where luxury, relaxation and well-being meet together in perfectharmony.
AdR Group redesigns and distributes tasty products working only with‘superior’ tea leaves, having chosen the Luxury Goods as his own mar-ket place; selects famous Tea brands holding their exclusive distributionrights and produces tailored concepts for specific custom projects. AdR Group also advise Customers (Hotel, Boutique or Lounge) inchoosing the more suitable brand for their commercial goals, teachingthe knowledge of all kind of teas, thanks to its know-how based on aspecific codified method for professional tasting.Francesca Natali ‘handpicks’ all Camelia sinensis leaves in the best teagarden of the world and works with her team to provide Customers
with tailored projects, using a ‘problem solving’ attitude to grant uni-queness and excellence.
ArtedelRicevere™ can translate the simple gesture of offering a cup oftea in a special ritual where the pleasure for excellence, the Italian sty-lish taste and foreign country cultures meet together: its cup of tea isable to companion delightful moments of relaxation throughout allthe seasons and in every moment of the day.
A present given to your own host is a gift to yourself: choosing a selec-ted pure ‘crû’ or an exclusive scented tea selected by AdR Groupmakes this gesture a sublime not repeatable moment.
A noble and ancient ritual becomes a symbol of hospitality and of thatArt of Emotional Receiving (Engish translation for the Arte delRicevere company name) that AdR Group has proudly chosen to repli-cate intents and modalities; a special luxury, enclosed in a small fragiletea leaf, enwrapped by a fine metal box with a contemporary design.In each single cup of tea ArtedelRicevere™ represents therefore a life-style where time becomes a precious ally to live a life from a new, pri-vileged, perspective.
The ritual of tea,now an italian pleasureTea as expression of well-being,style and taste representing a wholenew approach to luxury lifestyle
TEA EXPERIENCE - THE TRAINING
Knowledge is a real luxury. Discovering the difference between a warminfusion cup and a cup of a great ‘crû’ from China is a delicate pleasureand a precious experience in each personal professional career.
ArtedelRicevere™-Tea Experience is a professional course for Hotels &Spa, Tea Lounge, Bars and Restaurants: attending all its sections fol-lowers will learn information and specific competencies concerningthe whole tea field.
• Tea Service: receiving Customers with Elegance(mood and lifestyle in a Cup of Tea)
• Product: Tea Leaves (Professional Tea Tasting)
• Feeling: the Pleasure of Celebrating with Tea
• Consulting: Tea leaves to create the Event(Ideas & Solutions for a stylish Tea Time)
• The Expert: Coaching and Training the person in charge of Tea
FRANCESCA NATALI - THE METHOD
‘I started working years ago, repositioning tea in Italy, where it was con-sidered a family home sipped drink, not considered in professional marketresearches…Today the general view is really changed!’(Francesca Marina Natali, founder and CEO ArtedelRicevere™ Group)
Expert of Tea culture and pioneer, in Italy, in creating a professionalmethod for Tea Tasting, Francesca Natali, founder and leader of AdRGroup, had started her business on an intuition born from a passionand from her ability in anticipating the changing environment in theprofessional tea field.
“Thanks to the precious collaboration withArtedelRicevere, the Top Guests at the Hotel CarusoBelvedere - the latest jewel of the Orient-Express Hotelson the Amalfi Coast - have the pleasure of an EnglishStyle Tea Time with a rich Tea Menu, including awide selection of the most exclusive blend.”Giampaolo Ottazzi - General ManagerMassimo Dorino - Food & Beverage Manager
“Developing Tea knowledge and consciousness ismandatory for a brand whos roots are in the far East.ArtedelRicevere is the ideal partner for our project:refined in image and quality.”Andrea Prevosti - General Manager
“Our Guests really appreciate the innovating andrefined packaging, enwrapping a product not wellknown in Italy yet, but with a lot of appeal forforeigners Clients.”Vincenzo Calci - Food & Beverage Manager
“Tea service at Town House Galleria is a cerimony heldat any time of the day. A wide selection of blends isoffered with pastry and sandwich, with special attentionto the Guests nationality, tea leaves quantity, hot watertemperature and time of infusion.”Vito Lazzazzara - Head of Butlers
SIGNATURE SENTENCES
the chedim i l a n
“The Tea Training with ArtedelRicevere team, alwaysprofessional and available, has been essential to ourstaff, in order to gain ability in offering a proper teain leaves with new and fascinating instruments.”Antonio Caruso - Food & Beverage Manager
ARTEDELRICEVERE srl
AdR Group
Via Wildt 19/4
20131 Milano
T: +39 02 2822827
T: +39 02 2826293
F: +39 02 2829753
www.artedelricevere.com
Founders of:
Artedelricevere - Voyages
Boutique "L'arte di Offrire il Thé"
Via M. Melloni 35
20129 Milano
T: +39 02 715442
Sole Agent in Italy for:
Kusmi Tea
Les Contes de Thé - Christine Dattner
Esprit Zen
WWW.ARTEDELRICEVERE.COM
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