company profile - adata · 2017-10-17 · company profile 2017/10 . agenda 2 company introduction...
TRANSCRIPT
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© 2017 ADATA Technology Co., Ltd.
COMPANY
PROFILE
2017/10
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AG
EN
DA
2
Company Introduction
Competitive Advantages
Product Portfolios
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COMPANY
INTRODUCTION
3
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About ADATA
4
Founded May 4, 2001
Founder, chairman, and chief executive: Simon Chen
Date of listing on Taipei Exchange/GreTai (code 3260): October 8, 2004
Record-breaking speed from founding to becoming a listed company!
World’s second largest module manufacturer (DRAMeXchange)
Sales surpassed US$1 billion in first five years of operation
Market capitalization: US$680 million (Taipei Exchange October, 2017)
Team members: approx. 1,400 employees worldwide
More than 300 patents owned
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History of Continuous Growth
5
ADATA ranked no.4 in global SSD market share (Forward Insights)
ADATA ranked no. 2 DRAM module manufacturer (DRAMeXchange)
ADATA named one of the world’s most effective rebrands in the 8th annual
REBRAND 100 Global Awards
ADATA ranked no. 3 in the Top 100 Info Tech listing of all Taiwan-based companies
ADATA received the 4th National Industrial Innovation Award in the Excellent
Innovative Company or Organization category
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Culture of Continuous
Improvement as a Team
2009-2012 QCC
Quality Control Circle
2012-2013
CIP (Automation)
2014-2015
Six Sigma CIP
6
2016 TÜ V Rheinland
certification
* EICC- Electronic Industry Citizenship Coalition
* CIP- Continuous Improvement Process
2015 EICC
certification
2014 Best Companies
to Work For
2016-Present
CIP
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Revenue Breakdown by Product Type
Solid State
Drives
30%
DRAM
Modules
32%
USB
Flash
Drives
11%
Memory
Cards
10%
External
Hard
Drives
11%
Others
6%
7
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2014
2nd largest vendor of memory modules in the world (DRAMeXchange)
CE700 received Computex d&i award
DDR4 XPG Z1 received Good Design award
2013
HE720 received Computex d&i, iF Design, and Taiwan Excellence awards
2016
Greatly increased development of global e-commerce business
Ranked no.4 in global SSD market share (Forward Insights)
Brazil manufacturing facility established
2017
SD700 external SSD received iF & Red Dot, Good Design, Computex d&i, and Taiwan Excellence awards
Launched robotics product line
2015
ADATA won National Industrial Innovation Award
XPG Z1 DDR4 won Taiwan Excellence Gold Award
ADATA received Apple MFi manufacturing license
Expanded gaming and e-sports business
2006
2nd largest vendor of memory modules in the world (DRAMeXchange)
No. 1 USB drive brand (GfK Research)
2004
ADATA 2nd memory company publicly listed
2005
Ranked 3rd in Taiwan’s Info Tech Top 100 companies
2001
ADATA founded
2002
Established Flash business unit to develop memory cards and USB drives
2003
JOGR waterproof Flash drive received Japan G-Mark Award
2009
Mexico, Korea, and Russia branch offices opened
2010
Launched new corporate image (Hummingbird logo and slogan)
2011
Won iF Design Award (N004 USB drive)
Opened ADATA flagship store in Taiwan
2012
ADATA SSDs reach no. 1 share in Japan (BCN, Jan 2012)
Launched DashDrive Air wireless product
2007
Ranked 14th Taiwan Brand by Interbrand
2008
N702 and S701 Flash drives received Red Dot Design awards
Milestones & Achievements
8
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ADATA Logo and Motto
9
Agile – responsive to markets and customers
Swift – leading innovation and productivity
Exploring – seeking and exploring all possibilities
Lively – diverse and stylish product design
ADATA team spirit
We perform with agility and swiftness to enrich all of life’s precious moments
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10
Global Promotion Channels
• Sales Promotions
• Dealer Seminars
Dealers
• Incentive Programs
• Distributor Rebates
• Market Expansion
Distributors
End User
Experience
• Brand Packaging
• POSM
• Social Media Platforms
• Global Exhibitions
• Media Exposure
Worldwide
Promotion
IEP
CES
Computex
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Award-Winning
1
1
11
Winner of 1000+ Awards
Product Design Awards
x 11 x 5 x 8 x 2 x 70
Computex. Taiwan
Exhibition & Media Awards
Computex. Taiwan USA USA Germany USA France
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COMPETITIVE
ADVANTAGES
12
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Strategic Advantages
13
Supply &
Logistics
Strategic partnerships
Offices worldwide
Technology
Leadership
Strong product development
Extensive patent portfolio
Automated production lines
In-house production
Quality
ISO 9001
ISO 14001
OHSAS 18001
RoHS and WEEE
In-house QA
Valued Brand
Top 100 tech company
Recognized globally
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Strategic Partners
14
Consistent supply Quality and
reliability Technology integration
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15
Global Service &
Worldwide Presence
Headquarters Sales Reps x 28 Regional Offices x 12 Factories x 3
China Suzhou
USA Los Angeles
Mexico Mexico City
USA Miami
Brazil São Paulo
Netherlands Hoofddorp
India Mumbai
China Beijing
Korea Seoul
Japan Tokyo
China Shanghai
China Hong Kong
China Shenzhen
Taiwan Taipei
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Manufacturing Facilities
Suzhou, China
Established: January, 2004
Product Lines: DRAM Modules, External
Hard Drives, Solid State Drives, LED
Lighting
New Taipei, Taiwan
Established: May, 2001
Product Lines: DRAM Modules,
USB Flash Drives, Memory Cards,
External Hard Drives, Solid State
Drives, LED Lighting
16
Module (Monthly)
SSD (Monthly)
Flash (Monthly)
IC package (COB) (Monthly)
eMMC/eMPC (Monthly)
Suzhou,
China 2.0 M 800 K 1.0 M NA NA
New Taipei,
Taiwan 1.0 M 200 K 2.5 M NA NA
San Paulo,
Brazil 150 K 50 K NA 1.5 M 500 K
Sã o Paulo, Brazil
Established: December, 2016
Product Lines: DRAM Modules, Solid
State Drives, IC Packages (COB),
eMMC/eMPC
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Fully Automated Production
17
Product Line SMT Testing Packaging
Module V V V
Flash V V V
IC Testing ─ V ─
SSD V V V
SSD SMT Line
Module ATE IC Auto-testing
Module PCBA Auto Receiver
Auto Label Application Machine
Flash Auto Function Test
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Fully Automated Production
18
ADATA Automated Production
https://www.youtube.com/watch?v=bPIsiH2iesg ADATA SSD Production Introduction
https://www.youtube.com/watch?v=K84MxDs0504
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19
Highest Honor in China
Only 0.4% of enterprises awarded highest AEO certification
AEO status benefits ADATA and our customers:
ADATA: fast, priority customs clearance and low inspection rate
Customers: buyers enjoy priority clearance and low inspection rate
AEO (Authorized Economic Operator) certification
Safe Enterprise Award
Top 3% companies received a Safe Enterprise
certificate from the Public Safety Bureau
ADATA carried out safety and security enhancement, covering
production, distribution, and management. ADATA continues to
develop relevant training programs and concepts
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Quality & Environmental
Certifications
20
It is our commitment to provide finest quality and service for complete customer
satisfaction
Industry Certifications and Partnerships
ISO 9001
ISO 14001
OHSAS 18001
QC080000
B2B Green Partner
RoHS
WEEE
TUV
UL
FCC/CE
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21
World Class Customer Care
Website
Contact
Form
Website
Contact Us
(By Email)
Contact Us
(By Phone)
Online
Service
Status
Live Chat
Online
Customer
Service
Social
Media
Customer
Interaction
Authorized
Service
Center
Direct
Retail
Store
Customer Service Interface Channels
Customer Satisfaction
Our customers are our first priority. We place a high emphasis on outstanding customer
service, and act quickly on customer feedback to improve our operations and procedures
Warranty
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PRODUCT
PORTFOLIOS
22
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Product Lines
23
Gaming
Series
Mobile
Accessories
Apple
Series
External
SSD
External
HDD
Robotics
DRAM
Modules
Solid State
Drives
USB Flash
Drives
Memory
Cards
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24
Lightning Flash Drive / Lightning Cable
Lightning Card Reader
ADATA Apple Series
Exclusive for iPhone / iPad!
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Apple Series
25
AI920
Lightning/USB3.1
AI720
Lightning/USB3.1
UC350
USB-C/USB3.1 UC370
USB-C/USB3.1
AI910
Lightning Lightning Cables
SE730H
SSD/IP68
USB-C/USB3.1
HD710A
HDD/IP68
For MAC
1TB/2TB
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26
USB-C Cable / USB-C OTG Reader
USB-C Adapter / USB-C Hub
ADATA USB-C Series
For mobile devices & notebooks!
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USB-C Series
27
UC350
USB-C/USB3.1
UC370
USB-C/USB3.1
SE730H
SSD/IP68
USB-C/USB3.1
USB-C OTG Reader USB-C Cables
USB-C HUB USB-C to
3.1A Adapter USB-C to
HDMI/VGA Adapter
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External SSD / External HDD / Power Bank
ADATA Durable Series
Your Partner on the Adventure!
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External SSD
29
SE730H
USB-C (USB 3.1Gen 2)
IP68
3D NAND Flash
Speed up to 500MB/s
250GB/512GB
SV620H
3D TLC/DRAM
Speed up to 440MB/s
256GB/512GB
SC660H
3D TLC/DRAM
Speed up to 440MB/s
256GB/512GB
SE730
SD700
World 1st Rugged IP68
3D NAND Flash
Speed up to 440MB/s
256G/512G/1TB
SD600
3D NAND Flash
Speed up to 440MB/s
256GB/512GB
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External HDD
30
HC660
1TB/2TB
HE720
1TB HM900
2TB/3TB/4TB/6TB
HD650
1TB/2TB
HD650X
2TB
For Xbox
HD700
IP65
1TB/2TB
New
HD710
IP68
2TB/2TB
HD710M
IP68/Camouflage
1TB/2TB
HD720
IP68
1TB/2TB
HD710A
IP68/For MAC
1TB/2TB
HD710 Pro
IP68
1TB/2TB/3TB/4TB
HV100
1TB/2TB HV620S
1TB/2TB
HV620
500GB/1TB/2TB/3TB
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Power Bank / USB OTG Flash Drive
Memory Card / USB Cable
ADATA Mobile Series
No Limits To Your Memories!
31
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Power Banks
X7000
7000mAh/Output 2.4A
A10050
10050mAh/Output 3.1A
A10050QC
10050mAh/Output 2.5A
QC3.0
32
D8000L
8000mAh/Output 2.1A
IP54
D16750
16750mAh/Output 3.4A
IP67
PT100
10000mAh
PV120
5100mAh
PV150
10000mAh
P12500D
12500mAh
Digital Display
P20000D
20000mAh
Digital Display
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OTG Flash Drives & Readers
UC350
USB-C/USB 3.1
UC370
USB-C/USB 3.1
AI920
Lightning/USB 3.1 UE710
Lightning/USB 3.1
AI720
Lightning/USB 3.1
UC330
Micro USB /USB 2.0
UD320 USB 2.0 UC360
Micro USB /USB 3.1 New
AI910
Lightning USB-C OTG Reader
USB-C
OTG microReader
Micro USB 33
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Cables & Accessories
USB-C HUB
USB-C Cables Lightning Cables Micro USB Cables
34
USB-C to
3.1A Adapter USB-C to
HDMI/VGA Adapter
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USB Flash Drives
35
USB 2.0 USB 3.1
UD310 UV210 UV310
S102 Pro UE700
UV100
UV150
UV131 UV140
UV128 UV110 C906 C008
UV130
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Memory Cards
36
UHS-II C10
3D MLC
V90 4K/8K UHD
R/W up to 275MB/s
64GB-256GB
UHS-II C10
3D MLC
V90 4K/8K UHD
R/W up to 275MB/s
64GB-256GB
microSDXC/SDHC SDXC/SDHC
UHS-I C10
MLC
V30 4K UHD
R/W 95/90MB/s
64GB
UHS-I C10
MLC
V30 4K UHD
R/W 95/60MB/s
64GB-256GB
UHS-I C10
MLC
V30 4K UHD
R/W 95/90MB/s
64GB
UHS-I C10
MLC
V30 4K UHD
R/W up to 95MB/s
16GB-64GB
UHS-I C10
FHD
R/W 50/10MB/s
8GB-64GB
C4
8GB-16GB
UHS-I C10
V10 FHD / A1
R/W up to 85MB/s
16GB-128GB
UHS-I C10
R/W 50/10MB/s
8GB-128GB
C4
4GB-32GB
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DRAM Modules / Solid State Drives /
External Storage / Accessories
ADATA Gaming Series
Making Your Best Better!
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Gaming Series DRAM
38
DDR3 DDR4
Z1
DDR4 2400-3333MHz
8GB-32GB Kit
GAMMIX D10
DDR4 2400-3000MHz
8GB-64GB Kit
V3
DDR3 1600-2400MHz
8GB-16GB Kit
Flame
DDR4 2400-3000MHz
4GB-16GB Kit
Flame
DDR4 2400-2800MHz
4GB-16GB Kit
V2
DDR3 1600-2400MHz
8GB-16GB Kit
V1
DDR4 1600-2133MHz
8GB-16GB Kit
Dazzle
DDR4 2400-3000MHz
16GB-32GB Kit
SECTRIX D40 RGB
DDR4 2400-4500MHz
16GB-32GB Kit
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Gaming Series SSD
39
PCIe
SX9000
M.2 2280 PCIe
2D Toggle MLC
2800/1500MB/s
256GB-1TB
SX8000
M.2 2280 PCIe
3D MLC
2500/1100MB/s
128GB-1TB
SX950
2.5” SATA
3D MLC
560/530MB/s
240GB-960GB
SATA
GAMMIX S10
M.2 2280 PCIe
3D TLC
1800/850MB/s
128GB-1TB
SX7000
M.2 2280 PCIe
3D TLC
1800/850MB/s
128GB-1TB
SX930
2.5” SATA
MLC
560/460MB/s
120GB-480GB
SX6000
M.2 2280 PCIe
3D TLC
1000/800MB/s
128GB-1TB
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Gaming Series Accessory
40
Accessory External Storage
EX500
2.5” HDD/SSD Enclosure
USB 3.1
SD700X
External SSD
3D TLC / IP68
Up to 440MB/s
256GB-1TB EMIX H30 / SOLOX F30
Headset. Amplifier. Stand
EMIX I30
In-Ear Headset
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Solid State Drives
41
2D NAND 3D NAND
SU900
3D MLC
560/525MB/s
128GB–2TB
SP920
MLC
560/460MB/s
128GB–1TB
SU800
3D TLC
560/520MB/s
128GB–1TB
SU800 M.2 2280
3D TLC
560/520MB/s
128GB–1TB
SU700
3D TLC
560/520MB/s
120GB–960GB
SP580
TLC
560/420MB/s
120GB–240GB
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DRAM Modules
42
Desktop (U-DIMM)
DDR4 2666 4/8/16GB
DDR4 2400 4/8/16GB
DDR4 2133 4/8/16GB
DDR3L 1600 2/4/8GB
DDR3 1600 2/4/8GB
DDR3 1333 2/4/8GB
Notebook (SO-DIMM)
DDR4 2666 4/8/16GB
DDR4 2400 4/8/16GB
DDR4 2133 4/8GB/16GB
DDR3L 1600 2/4/8GB
DDR3 1600 2/4/8GB
R-DIMM/VLP R-DIMM/LR-DIMM
ECC U-DIMM/VLP ECC U-DIMM
DDR4 2400 4/8/16GB/32GB/64GB
DDR4 2133 4/8/16GB
ECC SO-DIMM
DDR4 2133 8/16GB
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