© 2017 ADATA Technology Co., Ltd.

COMPANY

PROFILE

2017/08

AG

EN

DA

2

Company Introduction

Competitive Advantages

Product Portfolios

COMPANY

INTRODUCTION

3

About ADATA

4

Founded May 4, 2001

Founder, chairman, and chief executive: Simon Chen

Date of listing on Taipei Exchange/GreTai (code 3260): October 8, 2004

Record-breaking speed from founding to becoming a listed company!

World’s second largest module manufacturer (DRAMeXchange)

Sales surpassed US$1 billion in first five years of operation

Market capitalization: US$617 million (Taipei Exchange July, 2017)

Team members: approx. 1,400 employees worldwide

More than 300 patents owned

History of Continuous Growth

5

ADATA ranked no.4 in global SSD market share (Forward Insights)

ADATA ranked no. 2 DRAM module manufacturer (DRAMeXchange)

ADATA named one of the world’s most effective rebrands in the 8th annual

REBRAND 100 Global Awards

ADATA ranked no. 3 in the Top 100 Info Tech listing of all Taiwan-based companies

ADATA received the 4th National Industrial Innovation Award in the Excellent

Innovative Company or Organization category

Culture of Continuous

Improvement as a Team

2009-2012 QCC

Quality Control Circle

2012-2013

CIP (Automation)

2014-2015

Six Sigma CIP

6

2016 TÜ V Rheinland

certification

* EICC- Electronic Industry Citizenship Coalition

* CIP- Continuous Improvement Process

2015 EICC

certification

2014 Best Companies

to Work For

2016-Present

CIP

Revenue Breakdown by Product Type

Solid State

Drives

30%

DRAM

Modules

32%

USB

Flash

Drives

11%

Memory

Cards

10%

External

Hard

Drives

11%

Others

6%

7

2009

Mexico, Korea, and Russia branch offices opened

2010

Launched new corporate image (Hummingbird logo and slogan)

2011

Won iF Design Award (N004 USB drive)

Opened ADATA flagship store in Taiwan

2012

ADATA SSDs reach no. 1 share in Japan (BCN, Jan 2012)

Launched DashDrive Air wireless product

2014

2nd largest vendor of memory modules in the world (DRAMeXchange)

CE700 received Computex d&i award

DDR4 XPG Z1 received Good Design award

2013

HE720 received Computex d&i, iF Design, and Taiwan Excellence awards

2006

2nd largest vendor of memory modules in the world (DRAMeXchange)

No. 1 USB drive brand (GfK Research)

2004

ADATA 2nd memory company publicly listed

2007

Ranked 14th Taiwan Brand by Interbrand

2005

Ranked 3rd in Taiwan’s Info Tech Top 100 companies

2001

ADATA founded

2016

Greatly increased development of global e-commerce business

Ranked no.4 in global SSD market share (Forward Insights)

Brazil manufacturing facility established

2017

SD700 external SSD received iF & Red Dot Design awards

Launched robotics product line

2015

ADATA won National Industrial Innovation Award

XPG Z1 DDR4 won Taiwan Excellence Gold Award

ADATA received Apple MFi manufacturing license

Expanded gaming and e-sports business

2002

Established Flash business unit to develop memory cards and USB drives

2003

JOGR waterproof Flash drive received Japan G-Mark Award

2008

N702 and S701 Flash drives received Red Dot Design awards

Milestones & Achievements

8

ADATA Logo and Motto

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Agile – responsive to markets and customers

Swift – leading innovation and productivity

Exploring – seeking and exploring all possibilities

Lively – diverse and stylish product design

ADATA team spirit

We perform with agility and swiftness to enrich all of life’s precious moments

10

Global Promotion Channels

• Global Exhibitions

• Media Exposure

• Incentive Programs

• Distributor Rebates

• Market Expansion

• Sales Promotions

• Dealer Seminars

Distributors

Dealers

Worldwide

Promotion

End User

Experience

• Brand Packaging

• POSM

• Social Media Platforms

IEP

CES

Computex

Award-Winning

1

1

Computex

Design & Innovation

Award

Computex

Best Choice Award

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Winner of 1000+ Awards

COMPETITIVE

ADVANTAGES

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Strategic Advantages

13

Supply &

Logistics

Strategic partnerships

Offices worldwide

Technology

Leadership

Strong product development

Extensive patent portfolio

Automated production lines

In-house production

Quality

ISO 9001

ISO 14001

OHSAS 18001

RoHS and WEEE

In-house QA

Valued Brand

Top 100 tech company

Recognized globally

Strategic Partners

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Consistent supply Quality and

reliability Technology integration

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Global Service &

Worldwide Presence

Headquarters Sales Reps x 28 Regional Offices x 12 Factories x 3

USA Los Angeles

Mexico Mexico City

USA Miami

Brazil São Paulo

Netherlands Hoofddorp

India Mumbai

China Beijing

Korea Seoul

Japan Tokyo

China Shanghai

China Hong Kong

Taiwan Taipei

China Shenzhen

China Suzhou

Manufacturing Facilities

Suzhou, China New Taipei, Taiwan

Established: January, 2004

Product Lines: DRAM Modules, External

Hard Drives, Solid State Drives, LED

Lighting

Established: May, 2001

Product Lines: DRAM Modules,

USB Flash Drives, Memory Cards,

External Hard Drives, Solid State

Drives, LED Lighting

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Sã o Paulo, Brazil

Established: December, 2016

Product Lines: IC Packages (COB),

eMMC/eMPC

Module (Monthly)

SSD (Monthly)

Flash (Monthly)

IC package (COB) (Monthly)

eMMC/eMPC (Monthly)

Suzhou,

China 2.0 M 800 K 1.0 M NA NA

New Taipei,

Taiwan 1.0 M 200 K 2.5 M NA NA

San Paulo,

Brazil 150 K 50 K NA 1.5 M 500 K

Automated Production

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Product Line SMT Testing Packaging

Module V V V

Flash V V V

IC Testing ─ V ─

SSD V V V

SSD SMT Line

Module ATE IC Auto-testing

Module PCBA Auto Receiver

Auto Label Application Machine

Flash Auto Function Test

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Highest Honor in China

Only 0.4% of enterprises awarded highest AEO certification

AEO status benefits ADATA and our customers:

ADATA: fast, priority customs clearance and low inspection rate

Customers: buyers enjoy priority clearance and low inspection rate

AEO (Authorized Economic Operator) certification

Safe Enterprise Award

Top 3% companies received a Safe Enterprise

certificate from the Public Safety Bureau

ADATA carried out safety and security enhancement, covering

production, distribution, and management. ADATA continues to

develop relevant training programs and concepts

Quality & Environmental

Certifications

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It is our commitment to provide finest quality and service for complete customer

satisfaction

Industry Certifications and Partnerships

ISO 9001

ISO 14001

OHSAS 18001

QC080000

B2B Green Partner

RoHS

WEEE

TUV

UL

FCC/CE

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World Class Customer Care

Website

Contact

Form

Website

Contact Us

(By Email)

Contact Us

(By Phone)

Online

Service

Status

Live Chat

Online

Customer

Service

Social

Media

Customer

Interaction

Authorized

Service

Center

Direct

Retail

Store

Customer Service Interface Channels

Customer Satisfaction

Our customers are our first priority. We place a high emphasis on outstanding customer

service, and act quickly on customer feedback to improve our operations and procedures

Warranty

PRODUCT

PORTFOLIOS

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Product Lines

Solid State Drives DRAM Modules USB Flash Drives Memory Cards

External HDD

Mobile

Accessories

Gaming Series

Apple Series

External SSD Robotics

We are dedicated to the design, manufacturing, and sale of consumer, commercial, and

enterprise product lines that make ADATA a complete memory and storage solutions provider

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23

Lightning Flash Drive / Lightning Cable

Lightning Card Reader

ADATA Apple Series

Exclusive for iPhone / iPad!

Apple Series

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AI920

Lightning/USB3.1 UE710

Lightning/USB3.1

AI720

Lightning/USB3.1

UC350

USB-C/USB3.1 UC370

USB-C/USB3.1

SE730H

SSD/IP68

USB-C/USB3.1

AI910

Lightning Lightning Cables

HD710A

IP68/For MAC

1TB/2TB

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USB-C Cable / USB-C OTG Reader

USB-C Adapter / USB-C Hub

ADATA USB-C Series

For mobile devices & notebooks!

USB-C Series

UC350

USB-C/USB3.1

UC370

USB-C/USB3.1

USB-C OTG Reader

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SE730H

SSD/IP68

USB-C/USB3.1

USB-C Cables

USB-C HUB USB-C to

3.1A Adapter USB-C to

HDMI/VGA Adapter

External SSD / External HDD / Power Bank

ADATA Durable Series

Your Partner on the Adventure!

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External SSD

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SD700

World 1st Rugged IP68

3D NAND Flash

Speed up to 440MB/s

256G/512G/1TB

SD600

3D NAND Flash

Speed up to 440MB/s

256GB/512GB

SE730H

USB-C (USB 3.1Gen 2)

IP68

3D NAND Flash

Speed up to 500MB/s

250GB/512GB

SV620H

3D TLC/DRAM

Speed up to 440MB/s

256GB/512GB

SC660H

3D TLC/DRAM

Speed up to 440MB/s

256GB/512GB

SE730

New

External HDD

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HC660

1TB/2TB

HE720

1TB HM900

2TB/3TB/4TB/6TB

HD650

1TB/2TB

HD650X

2TB

For Xbox

HD700

IP65

1TB/2TB

HV100

1TB/2TB HV620S

1TB HV620

500GB/1TB/2TB/3TB

New

HD710

IP68

2TB/2TB

HD710M

IP68/Camouflage

1TB/2TB

HD720

IP68

1TB/2TB

HD710A

IP68/For MAC

1TB/2TB

HD710 Pro

IP68

1TB/2TB/3TB/4TB

Power Bank / USB OTG Flash Drive

Memory Card / USB Cable

ADATA Mobile Series

No Limits To Your Memories!

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Power Banks

D8000L

8000mAh/Output 2.1A

IP54

D16750

16750mAh/Output 3.4A

IP67

X7000

7000mAh/Output 2.4A

A10050

10050mAh/Output 3.1A

A10050QC

10050mAh/Output 2.5A

QC3.0

PT100

10000mAh

PV120

5100mAh

PV150

10000mAh

P12500D

12500mAh

Digital Display

P20000D

20000mAh

Digital Display

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OTG Flash Drives & Readers

AI920

Lightning/USB 3.1 UE710

Lightning/USB 3.1

UC350

USB-C/USB 3.1

UC330

Micro USB /USB 2.0

UD320 USB 2.0

New

UC360

Micro USB /USB 3.1

UC370

USB-C/USB 3.1

AI720

Lightning/USB 3.1

AI910

Lightning USB-C OTG Reader

USB-C

OTG microReader

Micro USB 32

Cables & Accessories

USB-C HUB

USB-C to

3.1A Adapter USB-C to

HDMI/VGA Adapter

USB-C Cables Lightning Cables Micro USB Cables

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USB Flash Drives

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USB 2.0 USB 3.1

UV100

UV150

UD310 UV210 UV310

UV131

S102 Pro UE700

UV140

UV128 UV110 C906 C008

UV130

Memory Cards

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UHS-I C10

FHD

R/W 50/10MB/s

8GB-64GB

UHS-II C10

3D MLC

V90 4K/8K UHD

R/W up to 290MB/s

64GB-256GB

UHS-II C10

3D MLC

V90 4K/8K UHD

R/W up to 275MB/s

64GB-256GB

UHS-I C10

MLC

V30 4K UHD

R/W 95/90MB/s

64GB

UHS-I C10

MLC

V30 4K UHD

R/W 95/60MB/s

64GB-256GB

C4

8GB-16GB

UHS-I C10

MLC

V30 4K UHD

R/W 95/90MB/s

64GB

UHS-I C10

MLC

V30 4K UHD

R/W up to 95MB/s

16GB-64GB

UHS-I C10

V10 FHD / A1

R/W up to 85MB/s

16GB-128GB

UHS-I C10

R/W 50/10MB/s

8GB-128GB

C4

4GB-32GB

microSDXC/SDHC SDXC/SDHC

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DRAM Modules / Solid State Drives

ADATA Gaming Series

Making Your Best Better!

Gaming Series DRAM

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Dazzle

DDR4 2400-3000MHz

16GB-32GB Kit

DDR3 DDR4

Z1

DDR4 2400-3333MHz

8GB-32GB Kit

GAMMIX D10

DDR4 2400-3000MHz

8GB-64GB Kit

V3

DDR3 1600-2400MHz

8GB-16GB Kit

Flame

DDR4 2400-3000MHz

4GB-16GB Kit

Flame

DDR4 2400-2800MHz

4GB-16GB Kit

V2

DDR3 1600-2400MHz

8GB-16GB Kit

V1

DDR4 1600-2133MHz

8GB-16GB Kit

SECTRIX D40 RGB

DDR4 2400-4500MHz

16GB-32GB Kit

Gaming Series SSD

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Accessory SSD

SD700X

External SSD

3D TLC / IP68

Up to 440MB/s

256GB-1TB

SX9000

M.2 2280 PCIe

2D Toggle MLC

2800/1500MB/s

256GB-1TB

SX8000

M.2 2280 PCIe

3D MLC

2500/1100MB/s

128GB-1TB

SX950

2.5” SATA

3D MLC

560/530MB/s

240GB-960GB

GAMMIX S10

M.2 2280 PCIe

3D TLC

1800/850MB/s

128GB-1TB

SX7000

M.2 2280 PCIe

3D TLC

1800/850MB/s

128GB-1TB

SX930

2.5” SATA

MLC

560/460MB/s

120GB-480GB

EX500

2.5” HDD/SSD Enclosure

USB 3.1

Solid State Drives

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2D NAND 3D NAND

SU900

3D MLC

560/525MB/s

128GB–2TB

SP920

MLC

560/460MB/s

128GB–1TB

SU800

3D TLC

560/520MB/s

128GB–1TB

SU700

3D TLC

560/520MB/s

120GB–960GB

SU800 M.2 2280

3D TLC

560/520MB/s

128GB–1TB

SP580

TLC

560/420MB/s

120GB–240GB

DRAM Modules

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Desktop (U-DIMM) DDR4 2666 4/8/16GB DDR4 2400 4/8/16GB DDR4 2133 4/8/16GB DDR3L 1600 2/4/8GB DDR3 1600 2/4/8GB DDR3 1333 2/4/8GB

Notebook (SO-DIMM) DDR4 2666 4/8/16GB DDR4 2400 4/8/16GB DDR4 2133 4/8GB/16GB DDR3L 1600 2/4/8GB DDR3 1600 2/4/8GB

R-DIMM/VLP R-DIMM/LR-DIMM ECC U-DIMM/VLP ECC U-DIMM DDR4 2400 4/8/16GB/32GB/64GB DDR4 2133 4/8/16GB

ECC SO-DIMM DDR4 2133 8/16GB