COMPANY PRESENTATION

By Lazaros PiatopoulosGeneral Manager

2012Lazaros.piatopoulos@divitec.gr

LEGAL STATUS & FOUNDATION

• DIVITEC has been established in November 2007 as an anonymous share holders company as a major distributor of KODAK Photo consumer products in Greece after the closure of the Photofinishing lab of KODAK . It also took over the KODAK Photo Lab in order to support major Photo & CES Retailers like GERMANOS that needed Digital printing services.

• In 2009 after the closure of KODAK’s subsidiary in Greece ,DIVITEC was appointed as the KODAK distributor for Greece and was also given the distribution rights in certain Balkans countries through the use of local Distributors. It was formed by 100% ex KODAK Greece employees and the major shareholder and General manager is Lazaros Piatopoulos.

• Revenue generated in 2010 was 7,5 M Euros with 600K Euros earnings before tax and 6 M Euros revenue in 2011 with 410 K earnings before tax that was down to 10K Euros after the 400K investment in a new office building in January 2011

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BRANDS REPRESENTED TODAY

• KODAK for Photo Consumer and Proffesional Products• VERBATIM digital media storage.• DICAPAC Waterproof cases for Digital cameras/video/mobile

phones/MP3.• INTEGRAL Digital Media ( SD/Micro-SD Cards, USB,PC memory).• G&BL Audio/Video Accessories, Cables, TV Stands.• CITIZEN Thermal dye sublimation printers and media

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BRANDS REPRESENTED TODAY

• KODAK WIDE FORMAT INKJET Products.• CARESTREAM Medical Products with KODAK brand.• VENECCIA Products such as PAPER/CANVAS for LARGE format inkjet

printers e.t.c.

BRANDS SOLD IN COOPERATION WITH LOCAL DISTRIBUTORS

• EPSON• CANON• FUJI

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CONSUMER ELECTRONIC STORES CUSTOMER BASE• MEDIAMARKT• KOTSOVOLOS (DIXONS GROUP)• COSMOTE• GERMANOS • PLAISIO• MULTIRAMA• PUBLIC• E-SHOP• INFOQUEST• ELECTRONET• GETITNOW• SKLAVENITIS • KOLOMVOUNIS

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GREECE PHOTO CHANNEL

• 10 Wholesalers covering 1000 photo stores and tourist locations in Greece

• 350 Photo retail stores (KEX) direct sales• 40 Lab photo stores direct sales for photofinishing

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EXPORT CUSTOMERS

• ALBANIA (FOTOKOZMOS,NEPTUNE)• BULGARIA (MOST COMPUTERS ,KATI )• CYPRUS (SAN VANECO )• FYROM (AMC ,INTERFOTO)• KOSSOVO (ANTIKA)• Above customers sell full KODAK portfolio to their countries and are

served through DIVITEC’s Athens Warehouse.• They are provided with marketing and Key Account Management

support from DIVITEC.

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OFFICE LOCATIONNew owned location with 800 m2Paramithias 4, Glika Nera 15354 , Attiki , Greece

SALES AND MARKETINGFive employees

ADMINISTRATION AND LOGISTICSTwo finance/accounting employeesTwo customer service employeesWarehouse within office location of 100 m2 . The logistics work is mainly outsourced to ORPHEE BEINOGLOU logistics company within 2000 m2 storage space.

LABTwo people run the photo digital printing sectionTwo people for picking and delivering envelopes with prints to Photo Shops

ADMINISTRATIONTwo people involved in the management of the company

DIVITEC ORGANIZATION

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2012 - 2015 STRATEGIC GOAL

DOUBLE REVENUE BY 2015

• DIVITEC is exploring options to enter in new business segments outside

the current business model in order to have a balanced portfolio.• DIVITEC is investigating to expand its portfolio with new consumer

products (White and Brown Goods) in order to satisfy the demands of its CES customers for a broader cooperation.

• DIVITEC is planning to expand its presence in the printing industry through new partners and brands especially in the large format inkjet

• DIVITEC is looking to expand its presence in the medical field

• Excellent marketing and sales skills as all employees originate from multinational company KODAK with extensive training and experience.

• Excellent marketing support and experience through own personnel plus advertizing agencies

• Large logistic partner ORPHEE BEINOGLOU able to cover all needs whatsoever the volume or product line. DIVITEC currently handles around 1000 SKU’s

• Strong financial company background• Owners are skilled professionals with international general management

such as KODAK/AGFA/JOHNSON&JOHNSON/BELL CANADA/BULL

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DIVITEC’S ADVANTAGES TO REPRESENT NEW BRANDS

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• Able to distribute products in another 5 countries through its distribution network of partners.

• Strong willingness to invest in new partners (brands) that offer quality products with good value for money.

• Strong selling skills in a Business to Business environment with the proper infrastructure in sales monitoring and analysis.

• Experience in managing large portfolio of products with stock analysis• Excellent personal relationship with all Buyers/Managers/Owners of

CES retailers and owners of Graphic Arts/Printers business.• Representing a major international brand like KODAK strengthens the

overall portfolio and importance to retailers.

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DIVITEC’S ADVANTAGES TO REPRESENT NEW BRANDS

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Summary

• DIVITEC is the right partner to expand your business in Greece and Balkans as it– Has the financial capacity to build new business ventures.– Has already established the necessary relationships with the largest

Consumer electronics retailer chains.– Is able to invest in new personnel to support an extended product

portfolio or completely new business.– Has the established infrastructure in logistics, information systems,

financial and auditing structure to accommodate new business– Has internationally experienced management that works with the

ethics, values, processes and aspiration of a multinational company.

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