company introduction...learning latest innovations in narrative language science to create agility...
TRANSCRIPT
COMPANY INTRODUCTION
January 2017
29/01/2017
“MASH’N LEARN (ML) PRODUCT TOOLS SUITE USES MACHINE LEARNING LATEST INNOVATIONS IN NARRATIVE LANGUAGE SCIENCE TO CREATE AGILITY IN RETAIL CHANNELSOPERATIONS…”
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L E V E L O F I N T E G R AT I O N
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NPOSITIONING MASH’N LEARN…
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L E V E L O F I N T E G R AT I O N
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NPOSITIONING MASH’N LEARN…
• MASH’N LEARN AIMS TO POSIT ION ITSELF AS A PAINKILLER
FOR LARGE CATALOGS
• MASH’N LEARN AIMS FOR INTEGRATED END-TO-END
AUTOMATION WITH ALL NECESSARY PLATFORMS
• NONE OF THE CURRENT NLP PLAYERS TODAY TAKES ERP INTO
CONSIDERATION
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WHICH CHALLENGES WHEN MAINTAINING LARGE CATALOGS ONLINE…?
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• TO KEEP EX IST ING PRODUCT CONTENT UP TO DATE
• TO ENRICH PRODUCT CONTENT
• TO LOCALIZE CURRENT PRODUCT CONTENT INTO
VARIOUS LANGUAGES
• TO OPTIMIZE RELATED PRODUCT CONTENT FOR SEO
PURPOSES
• TO ADD CONTENT FOR NEW PRODUCTS
• THIS ALL ACCURATELY & FAST . .
AND…
• TO OPTIMIZE THE BACK-OFF ICE WORKLOAD…
WHICH CHALLENGES WHEN MAINTAINING LARGE CATALOGS ONLINE…?
79/01/2017
MASH’N LEARN PRODUCT L I ST ING & ADVERT IS ING:
• TO SEARCH PRODUCT RELATED CONTENT EVERYWHERE
AROUND THE WEB
• TO STRUCTURE PRODUCT DATA TO OPTIMIZE SEO
• FULLY INTEGRATED WITH GOOGLE , AMAZON, AFF IL IATES
ETC
• THIS ALL FULLY AUTOMATED AND FEASIBLE ON A LARGE
SCALE !
THAT’S WHY MASH’N LEARN FIRST INTRODUCED “MLPLA” …
810/01/2017
SO, HOW DOES MLPLA ACTUALLY WORK?
THERE ARE 8 STEPS….
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SO, HOW DOES MLPLA ACTUALLY WORK?
5 ) UPDATING PRODUCTS
6 ) SEO OPTIMISATION
7) PUBL ISH PRODUCT
8 ) PROCESS AUTOMATION
1) DATA STRUCTURING
2 ) PRODUCT STRUCTURING
3 ) TEXT STRUCTURING
4 ) EMOTION STRUCTURING
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STEP 1 DATA STRUCTURING
DATA STRUCTURING:
• SOURCE PRODUCTS FROM ERP
PLATFORMS
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STEP 1 DATA STRUCTURING
DATA STRUCTURING:
• SOURCE PRODUCTS FROM ERP
PLATFORMS
• OR, SOURCE PRODUCTS FROM
OUTSIDE PLATFORMS
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STEP 2 PRODUCT STRUCTURING
PRODUCT STRUCTURING:
• BUILDING THE PERFECT
PRODUCT PAGE
• SEO & READIBIL ITY
STRUCTURE
1310/01/2017
STEP 2 PRODUCT STRUCTURING
PRODUCT STRUCTURING:
• BUILDING THE PERFECT
PRODUCT PAGE
• SEO & READIBIL ITY
STRUCTURE
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STEP 3 TEXT STRUCTURING
TEXT STRUCTURING:
• GATHER TEXT AND ALL
AVAILABLE DATA IN SOURCE
• USES NARRATIVE LANGUAGE
PROCESS ( NLP )
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STEP 3 TEXT STRUCTURING
TEXT STRUCTURING:
• GATHER TEXT AND ALL
AVAILABLE DATA IN SOURCE
• USES NARRATIVE LANGUAGE
PROCESS ( NLP )
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STEP 4 EMOTION STRUCTURING
EMOTION STRUCTURING:
• ANALY SE TEXT AND GATHER
EMOTIONAL KEYWORDS
• GATHER AGAIN BEST
POSIT IVE KEYWORDS
1710/01/2017
STEP 4 EMOTION STRUCTURING
EMOTION STRUCTURING:
• ANALY SE TEXT AND GATHER
EMOTIONAL KEYWORDS
• GATHER AGAIN BEST
POSIT IVE KEYWORDS
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STEP 5 UPDATING PRODUCTS
UPDATING PRODUCTS:
• INTEGRATION WITH YOUR
ONLINE STORE
• UPDATE ON USER
ACCEPTANCE (UA) ENVIRON.
• OR UPDATE ON PUMPER
WEBSITE
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STEP 6 SEO OPTIMIZATION
SEO OPTIMIZATION:
• VALIDATING PRODUCT PAGE
• MARK PRODUCT F IT ONLY
WHEN RANKING ABOVE THE
95+…
2010/01/2017
STEP 6 SEO OPTIMIZATION
SEO OPTIMIZATION:
• VALIDATING PRODUCT PAGE
• MARK PRODUCT F IT ONLY
WHEN RANKING ABOVE THE
95+…
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STEP 7 PUBLISH PRODUCT
PUBLISH PRODUCT:
• L INKS TO ALL SEO ENABLED
WEBSITES
• ADWORDS CAMPAIGNS
BASED ON AGREED BID
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STEP 8 PROCESS AUTOMATION!
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KEY ADVANTAGES OF MLPLA…
• NO RISK OF FAILURE
• SHORT T IME TO MARKET
• SCALABLE FOR LARGE CATALOGS
• FULLY AUTOMATED
• EASY TO OPTIMIZE BACK-OFFICE OPERATIONS
• INCREASE ONLINE REVENUES
• REAL -T IME AVAILABLE IN ALL LANGUAGES !
• EXTENSIONS TO OTHER TOOLS SUITE OF ML…
249/01/2017
MASH’N LEARN PRODUCT TOOLS SUITE
• MLDM : MASH’N LEARN DEMAND MANAGEMENT
• MLSM : MASH’N LEARN SOURCING MANAGEMENT
• MLPIM : MASH’N LEARN PRODUCT INFORMATION MANAGEMENT
• MLECM : MASH’N LEARN E-COMMERCE MARKETPLACES
BUT THERE IS MUCH MORE TO COME…
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“A FEW CLIENT REFERENCES …”
269/01/2017
“SO, WHO ELSE IS BEHIND THIS…?”
279/01/2017
INTERESTED? PLEASE CONTACT US!CEO CSMO
THANKS FORYOUR
ATTENTION!