Company Ident Research

Hannah and Mackinlay

The Princess DiariesIn the trailer for the princess diaries, the company ident appears at 1:29. it is a still image which appears over the moving images of the trailer behind. The ident appears from 1:29 until 1:32 and is a production company.

Although we looked at these trailers for inspiration for our teaser trailer, they are full trailers and therefore we will have to look at other teaser trailers in order to get more of an idea about where the idents would appear and how long for in a teaser trailer rather than a full length trailer.

We like the idea of the text used within the ident- the calligraphy like text used for the ‘Walt Disney’ and the plain text used for the ‘pictures presents’ below. From this we were inspired to use this idea not for our ident, but for our title. We like the simplicity of the ident and the fact that it appears when the image behind is still moving, therefore it appears as part of the trailer and doesn’t take the audiences attention away from the trailer. From this we decided that we would incorporate the idea of having text over our moving image.

SubmarineThe Weinstein Company is a distribution company and is the first ident to appear out of the three. This ident appears at 0:11 and stays on screen until 0:12. This is a still image on a black background. Then the FILM 4 ident appears which is one of the production companies involved in the making of the film. This ident appears at 0:12 until 0:13 and is also a still image on a black background. Next to appear is the UK FILM COUNCIL LOTTERY FUNDED ident. The UK film council were also involved in the production of the company, and their ident appears at 0:13 until 0:14 and once again is is a still image on a black background. The idents move on and off the screen in quick procession with a total time of 4 seconds.

Although we looked at these trailers for inspiration for our teaser trailer, they are full trailers and therefore we will have to look at other teaser trailers in order to get more of an idea about where the idents would appear and how long for in a teaser trailer rather than a full length trailer.

Angus Thongs And Perfect Snogging

Although we looked at these trailers for inspiration for our teaser trailer, they are full trailers and therefore we will have to look at other teaser trailers in order to get more of an idea about where the idents would appear and how long for in a teaser trailer rather than a full length trailer.

The first ident to appear is the Paramount ident which comes onto the screen at 0:05. However this is unlike the previous 2 trailers we have looked at as it is a moving image on screen. The ident is on screen until 0:06 and then this is immediately followed by the Nickelodeon ident which appears at 0:06 until 0:07. Paramount is a distribution company and the film was produced by Nickelodeon.

Miss CongenialityWe also looked at the teaser trailer for Miss Congeniality. Within the first second of the teaser, all 3 of the idents appear in quick succession and were on screen for 0.33 of a second each. Warner bros are a distribution company and appear first out of the 3 idents. Next to appear are the Castlerock Entertainment and the village roadshow pictures idents which are production companies. All 3 idents also appear at the end of the trailer along the bottom of the screen on top of the moving image behind for 2 seconds.

We don’t particularly like the way that these idents appear as they appear too quickly and it is difficult to see who the producers and distributors are and it is quite confusing. We like the fact that all of the ident have the same sort of colour scheme, however we feel that the idents do not portray that they have created a film targeted at a younger audience.