WHO WE SERVE Classes are open to any and all riders – anyone can become a Soul addict.

-­ Men and Women ages 12-78 -­ Fitness enthusiasts -­ Those wishing to meet weight-loss goals

Charitable Organizations -­ SoulCycle has raised over $3 million in 3

years through philanthropic charity rides.

AN INDUSTRY INNOVATOR Awards and Rankings

• Rice & Cutler voted Goldman Sachs Top 100 Most Intriguing Entrepreneurs

• Voted Best hit-each-body-part fitness class - NY Magazine, 2010

• World’s Top 10 Most Innovative

Companies in Fitness – Fast Company, 2013

Our parent company Equinox Fitness was ranked No. 5 on Club Industry’s Top 100 Fitness Clubs in the nation, based on revenue.

 BY THE NUMBERS • Annual Revenue - $87.6 million, with

60% annual growth since 2010 • SoulCycle Members – 440,000 • Riders Per Week – 20,000

LOCATIONS BY REGION NYC -12 studios SOUTHERN CALIFORNIA – 7 studios NORTHERN CALIFORNIA – 3 studios HAMPTONS – 3 studios CONNECTICUT – 1 studio NEW JERSEY – 1 studio LONG ISLAND – 2 studios MASSACHUSETTS – 2 studios DC – 1 studio

MISSION AND VALUES SoulCycle aims to provide customers with a motivational workout in a beautiful environment, with excellent customer service. Each 45-minute ride is a full-body workout that has the potential to transform riders physically and mentally, thanks to our world-class instructors. Founders Cutler and Rice have designed the Soul experience to be a cardio party that brings joy into exercise. SoulCycle has the power to change not only your body, but change your life.

SOUL CLASSES AND PRODUCTS Soul Classes A Ride for Everyone

• SoulCycle – The original 45-minute spin class that incorporates weights and core work.

• Soul Survivor – 60-minute ride • Soul Bands – 60-minute ride, adding

resistance band use. • Soul Challenge – 90-minute cardio party

ride. • Soul Warrior – a chance to ride the

instructor bike. • Soul Teen – 45-minute ride tailored to teen

riders. • SoulCycle 101 – For beginners!

Spin shoes are available for rent ($3) and each studio has secure locker rooms.

Soul SHOP Fitness clothing and lifestyle products for men and women from Lululemon, Nike, Jonathan Adler and more.

• Leggings • Athletic shorts • Zip-ups • Hoodies • Sweatpants • Tanks & Tees • Tote bags

 

ABOUT US SoulCycle was created in 2006 by Elizabeth Cutler and Julie Rice, with the goal of creating an exercise experience unlike any other. The SoulCycle Method has revolutionized the fitness industry by providing indoor cycling classes with energetic music, candlelit classes and yoga-inspired inspirational instruction,

COMPANY FACT SHEE T

Change Your Body. Take Your Journey. Find Your Soul.

SOUL LEADERSHIP Our 700+ employees and instructors are at the forefront of what defines the SoulCycle experience. Many have become icons in the fitness world and famous among our clients, with classes selling out in minutes. Executives CEO and FOUNDER Elizabeth Cutler CEO and FOUNDER Julie Rice VICE PRESIDENT OF MARKETING Spencer Rice VICE PRESIDENT OF CULTURE AND TRAINING Amy Peck DIRECTOR OF BUSINESS DEVELOPMENT Joe Miller CHIEF FINANCIAL OFFICER Larry Segall, Equinox Holdings, Inc. CHIEF TECHNOLOGY OFFICER Pierre Davidoff VICE PRESIEDENT OF PUBLIC RELATIONS AND BRAND STRATEGY Olivia Johnson Notable Instructors Our 140 instructors nationwide go through an intensive eight-week training program that enables them to provide riders with an energetic, inspirational workout. Instructors are responsible for creating playlists and formatting classes, alternating hills and sprint intervals throughout the ride. Below are a few of the SoulCycle legends. Stacey Griffith (NYC) Since 1996 Stacey Griffith has been delivering sold out indoor cycling classes to the masses in both LA and NY. Stacey's class is packed full of motivation and athletic prowess. As a Senior Master Instructor, Stacey will navigate you from the floor and coach you as an athlete. Bring a change of clothes this class will leave you drenched. Sunny Walters (NYC) Sunny brings her strong and sassy SOUL to LA from NYC. From her very first steps, Sunny has followed her passion for dance, sharing stages with Beyonce, Britney Spears, and Christina Aguillera. She wants people to have fun and have a good time, but be aware of the ride. Sunny believes it is great for people to come to SoulCycle and get amazing bodies but it’s more important for everyone to release all their emotions and stress as well. Angela Davis (LA) As a member of the USA Track and Field Team, Angela ran track professionally for Nike, was an Olympic Trials semi-finalist and a member of the World Championship team. Now Angela combines the intensity and focus it took to be the best on the track with her spiritual and soulful nature as she coaches clients through a ride that changes them from the inside out. Charlee Atkins Charlee brings her unlimited Soul to LA after a start in NYC. Her classes are driven by emotion, beats, and bass and combined with universal life motivation. A firm believer in creating space in your life for abundance, Charlee also models for Wilhelmina Models and is affiliated with numerous brand sponsorships across the nation. Rique (NYC) Rique is a longtime veteran of the NYC fitness scene. His martial arts disciplines, musical background and love for dance come together, bringing electric energy into his class. Laurie Cole (NYC) Laurie is a native Angelino living the dream in the Big Apple since 2006. She brings over 14 years of teaching experience to her SoulCycle classes which are motivated by her love of all genres of music from hip-hop to rap, rock n' roll and alternative. She has appeared in a variety of national magazine ads, TV shows and is also an actress in film and television. You can currently see her in this season of HBO's Eastbound and Down.