company analysis -- prof diggle
TRANSCRIPT
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 1/28
COMPANY ANALYSIS
FIN 3403, 3404FIN 3403, 3404
PROF DIGGLEPROF DIGGLE
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 2/28
WHAT IS THE POINT OF THIS
EXERCISE?s TEAMWORK TEAMWORK
x PEER GROUPPEER GROUP
ANALYSIS WILL BEANALYSIS WILL BEMADEMADE
s USING REALUSING REAL
WORLD FINANCIALWORLD FINANCIAL
STATEMENTSSTATEMENTS
s FINANCIALFINANCIAL
FORECASTINGFORECASTING
BASICSBASICSs INTERPRETINGINTERPRETING
REAL WORLDREAL WORLD
RATIOSRATIOS
s BENCHMARKINGBENCHMARKING
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 3/28
GETTING STARTED
s SEE YOUR LECTURE NOTESSEE YOUR LECTURE NOTES pp. 5-7 FOR pp. 5-7 FOR
DETAILS AND A CHECKLISTDETAILS AND A CHECKLIST
s REFER TO EXCEL DISK FOR MORE DETAILREFER TO EXCEL DISK FOR MORE DETAILON POWERPOINT PRESENTATIONON POWERPOINT PRESENTATION
s ASSIGN TASKS TOASSIGN TASKS TO EACHEACH TEAM MEMBER TEAM MEMBER
s
USING DATA YOU HAVE GATHERED,USING DATA YOU HAVE GATHERED,ENTER AS MUCH AS POSSIBLE ON DISK ENTER AS MUCH AS POSSIBLE ON DISK
s SEE INSTRUCTOR SEE INSTRUCTOR
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 4/28
ORGANIZE
YOUR TEAMs Set a time for team to meet that isSet a time for team to meet that is
convenient for all. I recommend your teamconvenient for all. I recommend your team
meetmeet weekly. Each member should reportweekly. Each member should reporton progresson progress
s WRITE OR CALL COMPANY. ASK FOR:WRITE OR CALL COMPANY. ASK FOR:
x 5 years of annual reports and/or 10K 5 years of annual reports and/or 10K x Latest proxyLatest proxy
x 10Qs since last 10K 10Qs since last 10K
x Recent press releasesRecent press releases
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 5/28
USING INTERNET SOURCES
s Find out the TICKER of your companyFind out the TICKER of your company
s Look on course home pageLook on course home page
s Click on Internet home pages for financialClick on Internet home pages for financial
data, price information and current news ondata, price information and current news on
your company.your company.
s Download relevant material so you have aDownload relevant material so you have a
hard copy to show instructor hard copy to show instructor
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 6/28
SEE INSTRUCTOR
s I will assist you in interpreting outputI will assist you in interpreting output
s I need the following:I need the following
:
x Copy of your disk Copy of your disk
x Hard copy printoutHard copy printout
x Copy of annual or 10K Copy of annual or 10K
x Data on your company, the industryData on your company, the industry
environment, and selected competitors. I willenvironment, and selected competitors. I will
help you pick benchmarking companies.help you pick benchmarking companies.
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 7/28
THE EXCEL SPREADSHEET
s COPY THE DISK ICOPY THE DISK I
GIVE EACH TEAM.GIVE EACH TEAM.
MAKE MULTIPLEMAKE MULTIPLECOPIES AND RETURNCOPIES AND RETURN
ORIGINAL TOORIGINAL TO
INSTRUCTOR INSTRUCTOR ..
s
Enter data in theEnter data in theYELLOW CELLS inYELLOW CELLS in
your Excelyour Excel
spreadsheet.spreadsheet.
s Use the last 10K 5 year Use the last 10K 5 year
summary page for summary page for
historical data that ishistorical data that is“Pro-forma.”“Pro-forma.”
s SHOW ME OUTPUTSHOW ME OUTPUT
s DODO NOT NOT ENTER ENTER
DATA IN ANY CELLDATA IN ANY CELL
EXCEPT YELLOWEXCEPT YELLOW
CELLS!!CELLS!!
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 8/28
CHECKLIST ON EXCEL DISK
FIN 3403FIN 3403
s Complete ratioComplete ratio
analysisanalysis
s Industry overview andIndustry overview and brief history brief history
s Check recent news andCheck recent news and
chart of stock chart of stock
s Prepare 15 MINPrepare 15 MIN
PowerpointPowerpoint
presentation/handouts presentation/handouts
FIN 3404FIN 3404
s More advanced ratioMore advanced ratio
analysisanalysis
s Complete EPSComplete EPSforecast(Fin 3403forecast(Fin 3403
students can do this for students can do this for
extra credit)extra credit)
s Stock ValuationStock Valuation
s BenchmarkingBenchmarking
s 20 MIN PPT20 MIN PPT
Presentation/ handoutsPresentation/ handouts
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 9/28
ENTERING DATA IN EXCEL
SPREADSHEETs Use most recent financial reports. StartUse most recent financial reports. Start
with last year and work back,with last year and work back,
s Get price data, P/E, and LTM E.P.S. fromGet price data, P/E, and LTM E.P.S. from
recentrecent Wall Street JournalWall Street Journal
s See instructor with questions. GiveSee instructor with questions. Give
yourself plenty of time to assemble data onyourself plenty of time to assemble data on
company, the industry and the competiton.company, the industry and the competiton.
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 10/28
CHECK YOUR DATA
s SPREADSHEET HASSPREADSHEET HAS
DIAGNOSTICS TODIAGNOSTICS TO
GUIDE YOU.GUIDE YOU.s DO RATIOS MAKEDO RATIOS MAKE
SENSE?SENSE?
s ARE REVENUE ANDARE REVENUE AND
EXPENSE ITEMSEXPENSE ITEMS
GROWING ATGROWING AT
CONSISTENTCONSISTENT
RATES?RATES?
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 11/28
IMPORTANT CONCEPTS
s ALWAYS EXCLUDEALWAYS EXCLUDE
EXTRAORDINARYEXTRAORDINARY
ITEMS.ITEMS.s BE SURE DATA ISBE SURE DATA IS
CONSISTENT (PRO-CONSISTENT (PRO-
FORMA)FORMA)
s ADJUST FOR ANYADJUST FOR ANY
RECENT SPLITS OR RECENT SPLITS OR
STOCK DIVIDENDSSTOCK DIVIDENDS
s READ THE CEOREAD THE CEO
LETTER. WHAT ISLETTER. WHAT IS
HIS STRATEGY?HIS STRATEGY?DID HE DO WHATDID HE DO WHAT
HE PROMISED INHE PROMISED IN
OLDER ANNUALOLDER ANNUAL
REPORT LETTERS?REPORT LETTERS?s IS THE AUDITIS THE AUDIT
UNQUALIFIED?UNQUALIFIED?
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 12/28
TIPS IN USING 10K 10K=ANNUAL, 10Q = QUARTERLY
s IF LT DEBT INTERESTIF LT DEBT INTEREST
IS NOT BROKEN OUTIS NOT BROKEN OUT
IN FOOTNOTES, USEIN FOOTNOTES, USE
TOTAL INTERESTTOTAL INTEREST
s R&D OR CAPITALR&D OR CAPITAL
SPENDING ISSPENDING IS
USUALLY FOUND INUSUALLY FOUND IN
CASH FLOW STMT.CASH FLOW STMT.s LOOK ON THE INTER-LOOK ON THE INTER-
NET AND ON LEXIS- NET AND ON LEXIS-
NEXIS FOR NEWS AND NEXIS FOR NEWS AND
RESEARCH.RESEARCH.
s TRY AND FINDTRY AND FIND
MACRO-GROWTH OFMACRO-GROWTH OF
EACH SEGMENT OFEACH SEGMENT OF
SALES.SALES.
s E.P.S. GROWTHE.P.S. GROWTH
SHOULD BE => SALESSHOULD BE => SALES
GROWTH. P/E IS TIEDGROWTH. P/E IS TIED
TO GROWTH.TO GROWTH.s READ FOOTNOTES.READ FOOTNOTES.
s R.O.E IS THE MOSTR.O.E IS THE MOST
IMPORTANT RATIO.IMPORTANT RATIO.
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 13/28
TREND ANALYSIS
s LOOK AT SALESLOOK AT SALES
SEGMENTS ANDSEGMENTS AND
MARGINS. WHICHMARGINS. WHICHIS GROWINGIS GROWING
FASTEST.FASTEST.
s USING YOUR USING YOUR
FINANCIALFINANCIALCALCULATOR,CALCULATOR,
CHECK GROWTHCHECK GROWTH
OF SALES ANDOF SALES AND
EXPENSES.EXPENSES.
?
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 14/28
ORGANIZATIONAL TIPS
s One team member One team member
should be in charge of should be in charge of
operating the PC andoperating the PC andslides. This personslides. This person
may also work onmay also work on
preparing the slides. preparing the slides.
s Two members shouldTwo members should be responsible for be responsible for
entering data from 10K entering data from 10K
s One person should getOne person should get
current prese releasescurrent prese releases
and price chart.and price chart.Another may assist inAnother may assist in
getting industry data.getting industry data.
s One team member One team member
should prepare DuPontshould prepare DuPontModel which is onModel which is on
your diskette.your diskette.
s
COPY ALL FILESCOPY ALL FILES
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 15/28
INDUSTRIAL COMPANY
RATIOS (see Lec Notes appendix)s INCOME STMTINCOME STMT
x GROSS MARGINGROSS MARGIN
x OPERATING MARGINOPERATING MARGIN
x PRETAX MGNPRETAX MGN
x NET MGN NET MGN
x INVENTORYINVENTORY
TURNOVER TURNOVER
x TOTAL ASSETTOTAL ASSETTURNOVER TURNOVER
s MARKET RATIOSMARKET RATIOSx P/EP/E
x PRICE / BOOK PRICE / BOOK (BVPS)(BVPS)
s BALANCE SHEETBALANCE SHEETx CURRENT RATIOCURRENT RATIO
x QUICK RATIO (ACIDQUICK RATIO (ACID
TEST)TEST)
s P&L + BAL SHEETP&L + BAL SHEET
x ROEROE
x
ROAROAs CAP. STRUCTURECAP. STRUCTURE
x X INTEREST EARNEDX INTEREST EARNED
x LT DEBT / ASSETSLT DEBT / ASSETS
x
LT DEBT / EQUITYLT DEBT / EQUITY
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 16/28
WHAT IS THE “STORY”?
s WHAT ARE YOUR WHAT ARE YOUR
CONCLUSIONS?CONCLUSIONS?
USE RATIO DATAUSE RATIO DATATO SUPPORT YOUR TO SUPPORT YOUR
CONCLUSIONS.CONCLUSIONS.
s WOULD YOUWOULD YOU
INVEST IN THISINVEST IN THISCOMPANY NOW?COMPANY NOW?
WHY OR WHY NOT?WHY OR WHY NOT?
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 17/28
PRESENTATION SLIDES
SEQUENCE (each company is unique)
1. Brief company recent1. Brief company recent
historyhistory
2. Trend analysis2. Trend analysis2. Interpret ratio data2. Interpret ratio data
3. DuPont model3. DuPont model
4. Benchmarking with4. Benchmarking withcompetitors usingcompetitors using
CompustatCompustat
5. Assumptions in your 5. Assumptions in your
forecastforecast
6. Recent news or events6. Recent news or eventsimpacting your impacting your
companycompany
7. Stock chart and price7. Stock chart and price
trends (THIS MAYtrends (THIS MAY
BE DOWNLOADED)BE DOWNLOADED)
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 18/28
TREND ANALYSIS
s SPREADSHEETSPREADSHEET
LOOKS AT 5 YR LOOKS AT 5 YR
GROWTHGROWTHs USE FINUSE FIN
CALCULATOR TOCALCULATOR TO
LOOK AT TRENDLOOK AT TREND
LINE GROWTH IN:LINE GROWTH IN:x ASSETSASSETS
x SALESSALES
x NET INCOME NET INCOME
x L.T DEBTL.T DEBT
x
B.V.P.S.B.V.P.S.s DO A COMPARISONDO A COMPARISON
OF YOUR OF YOUR
COMPANY ANDCOMPANY AND
SEVERAL KEYSEVERAL KEYCOMPETITORSCOMPETITORS
USING LINE OR USING LINE OR
BAR CHARTSBAR CHARTS
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 19/28
TEAM CLASS PRESENTATION
s DEVELOP A SCRIPTDEVELOP A SCRIPT
s ASSIGN ONE TEAMASSIGN ONE TEAM
MEMBER TOMEMBER TOOPERATE PCOPERATE PC
s ONE OR MOREONE OR MORE
TEAM MEMBERSTEAM MEMBERS
CAN DO PARTS OFCAN DO PARTS OF
THETHE
PRESENTATIONPRESENTATION
s TIME YOUR TIME YOUR
PRESENTATIONPRESENTATION
s PREPARE APREPARE AHANDOUT FOR HANDOUT FOR
CLASSCLASS
s GIVE INSTRUCTOR GIVE INSTRUCTOR
CLASS HANDOUTCLASS HANDOUT
AND ALL SLIDES +AND ALL SLIDES +
SPREADSHEET &SPREADSHEET &
10k --10k --PUT IN A FOLDER PUT IN A FOLDER
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 20/28
JUST DO IT!
s DRESSDRESS
PROFESSIONALLY.PROFESSIONALLY.
s WATCH YOUR WATCH YOUR TIME.TIME.
s ENCOURAGEENCOURAGE
QUESTIONS ANDQUESTIONS AND
DISCUSSION AFTER DISCUSSION AFTER
FORMALFORMAL
REMARKS.REMARKS.
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 21/28
USING POWERPOINT
s ICONS AT BOTTOMICONS AT BOTTOM
OF SCREENOF SCREEN
x
SLIDE EDIT VIEWSLIDE EDIT VIEWx OUTLINEOUTLINE
x SLIDE SORTER (youSLIDE SORTER (you
can move slidescan move slides
around)around)x SCRIPTSCRIPT
x FULL VIEW --FULL VIEW --USEUSE
FOR PRESENTATIONFOR PRESENTATION
s PPT IS EASY ANDPPT IS EASY AND
FUNFUN
s EXPERIMENT WITHEXPERIMENT WITHICONS AND SOUNDICONS AND SOUND
EFFECTSEFFECTS
s BE SURE FONTSBE SURE FONTS
ARE LARGEARE LARGE
ENOUGH TO BEENOUGH TO BE
SEEN AT BACK OFSEEN AT BACK OF
ROOMROOM
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 22/28
USING MS POWERPOINT
s Computer labs for Computer labs for
UCF use WINDOWSUCF use WINDOWS
NT. Classroom NT. Classroomcomputer uses this ascomputer uses this as
well.well.
s Try and save your fileTry and save your file
in Windows NTin Windows NT(1997). Make multiple(1997). Make multiple
copies.copies.
s Load your presentationLoad your presentation
on the PC before classon the PC before class
on the C drive.on the C drive.s Be sure and test slidesBe sure and test slides
to be sure everythingto be sure everything
works.works. IF YOU SAVEIF YOU SAVE
DATA IN AN EARLIER DATA IN AN EARLIER VERSION OFVERSION OF
WINDOWS YOU MAYWINDOWS YOU MAY
HAVE A PROBLEMHAVE A PROBLEM
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 23/28
SAVE REPORT FOR JOB
INTERVIEWSs MAKE A COPY FOR MAKE A COPY FOR
EACH TEAMEACH TEAM
MEMBER MEMBER s PUT ON YOUR PUT ON YOUR
RESUME THAT:RESUME THAT:
x YOU AREYOU ARE
PROFICIENT IN MSPROFICIENT IN MSEXCEL ANDEXCEL AND
POWERPOINTPOWERPOINT
s DO AN ANALYSISDO AN ANALYSIS
OF EACH PUBLICOF EACH PUBLIC
INDUSTRIALINDUSTRIALCOMPANY THATCOMPANY THAT
YOU PLAN TOYOU PLAN TO
INTERVIEW WITHINTERVIEW WITH
s GIVE INTERIEWER GIVE INTERIEWER COPY OF ANALYSISCOPY OF ANALYSIS
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 24/28
TEAM PEER EVALUATION
s I AM NOT A POLICEMAN. YOUR I AM NOT A POLICEMAN. YOUR
TEAM ORGANIZATION IS UP TO YOU.TEAM ORGANIZATION IS UP TO YOU.
s II AMAM INTERESTED IN MAKING SUREINTERESTED IN MAKING SURE
THATTHAT ALLALL TEAM MEMBERS WORK.TEAM MEMBERS WORK.
s PLEASE SEE ME WITH ANYPLEASE SEE ME WITH ANY
PROBLEMS. DO NOT WAIT UNTILPROBLEMS. DO NOT WAIT UNTILEND OF THE TERM! SET MEETINGEND OF THE TERM! SET MEETING
TIMES THAT WORK FOR ALLTIMES THAT WORK FOR ALL
MEMBERS.MEMBERS.
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 25/28
FIN 3404 COMPANY
ANALYSIS PROJECT
PROF DIGGLEPROF DIGGLE
ADDITIONAL ADVANCEDADDITIONAL ADVANCEDCONCEPTSCONCEPTS
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 26/28
READING THE WSJ
s SEE LEC NOTES PP.SEE LEC NOTES PP.
43-4443-44
s SEC C:SEC C:x LEFT COL-PG 1LEFT COL-PG 1
FINANCIAL MKTSFINANCIAL MKTS
x TREASURY BONDS,TREASURY BONDS,
NOTES AND BILLS NOTES AND BILLSx AGENCIESAGENCIES
x NYSE STOCK NYSE STOCK
QUOTESQUOTES
x NASDAQ NASDAQ
s SEC C CONTDSEC C CONTD
x DOW JONESDOW JONES
AVERAGESAVERAGESx CHARTSCHARTS
x READING A STOCK READING A STOCK
QUOTE ON YOUR QUOTE ON YOUR
COMPANYCOMPANYs SEC B--THE MARTSEC B--THE MART
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 27/28
FORECASTING
1. Determine1. Determine
segments--I will assistsegments--I will assist
2. Develop an estimated2. Develop an estimatedgrowth rate for eachgrowth rate for each
segment salessegment sales
3. Develop an estimated3. Develop an estimated
margin for eachmargin for each
segment based on thesegment based on the
corporate wide margincorporate wide margin
4. Spreadsheet will4. Spreadsheet will
develop a forecast.develop a forecast.
You should know whatYou should know whatE.P.S. were for the pastE.P.S. were for the past
year. Adjust your year. Adjust your
growth rates togrowth rates to
coincidecoincide5. Fine tune forecast.5. Fine tune forecast.
This is a trend lineThis is a trend line
forecast only.forecast only.
8/2/2019 Company Analysis -- Prof Diggle
http://slidepdf.com/reader/full/company-analysis-prof-diggle 28/28
VALUATION
s Complete DividendComplete Dividend
Discount Model (partDiscount Model (part
of Excel spreadsheet)of Excel spreadsheet)s Complete DuPontComplete DuPont
ModelModel
s Chart the stock. YouChart the stock. You
may be able tomay be able to
download this. Use a 5download this. Use a 5
year chart if possible.year chart if possible.
s Compare the currentCompare the current
price with DDM value. price with DDM value.
s Compare P/E and PriceCompare P/E and Priceto BVPS withto BVPS with
historical data andhistorical data and
industry norms.industry norms.
s WOULD YOU BUYWOULD YOU BUY
THIS STOCK NOW?THIS STOCK NOW?