cómo las redes sociales y tecnologías derivadas impactan en los procesos internos de las...
TRANSCRIPT
Cómo las Redes Sociales y TecnologíasDerivadas Impactan en los Procesos Internos
de las Empresas
Antoine GrillonMarketing Director (ReviewPro)
@antoinegrillon
ReviewPro.com
#EBE14
Source: Intervac
The Collaborative Economy…
60 years old & kicking it!
Source: Don Tapscott (Wikinomics)
“Social is about helping stakeholders connect
with the people & information
they need to complete specific tasks”
Source: Jared Spataro (SharePoint)
“80% of social enterprise initiatives
will fail due to poor leadership &
overemphasis on technology”
Source: Gartner
MARKETING IT HRCUSTOMER
SERVICEPRODUCT
SOCIAL
MARKETING IT HRCUSTOMER
SERVICEPRODUCT
SOCIAL
Source: Altimeter group
PeopleAssess your stakeholders needs
ObjectivesDecide what you want to accomplish
StrategyHow your relationship with your stakeholders will change
TechnologyDecide which social technologies to use
Source: P.O.S.T methodology (Jeremiah Owyang - Forrester)
Source: KickStarter.com
Source: Innocentive.com
Source: resources.reviewpro.com
