cómo crear un informe de métricas de redes sociales

19
CÓMO CREAR UN INFORME DE MÉTRICAS DE REDES SOCIALES

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Un "template" para crear un informe de métricas de redes sociales. Los datos utilizados son KPIs de Facebook.

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Page 1: Cómo crear un informe de métricas de redes sociales

CÓMO CREAR UN INFORME DE MÉTRICAS DE REDES SOCIALES

Page 2: Cómo crear un informe de métricas de redes sociales

ÍNDICE -

1.  Fans 2.  Alcance 3.  Engagement 4.  Mejores & peores contenidos 5.  Datos sociodemográficos 6.  Análisis de la competencia 7.  Conclusiones

Page 3: Cómo crear un informe de métricas de redes sociales

FANS

Page 4: Cómo crear un informe de métricas de redes sociales

1. FANS

OBSERVACIONES RECOMENDACIONES Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

The industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Nuevos fans: 14,566

Crecimiento de 34% 164,444 165,422 171,435

204,733

240,434 255,000

Enero Febrero Marzo Abril Mayo Junio

Evolución mensual de fans Total de fans: 255,000

Page 5: Cómo crear un informe de métricas de redes sociales

ALCANCE

Page 6: Cómo crear un informe de métricas de redes sociales

2. ALCANCE

OBSERVACIONES RECOMENDACIONES Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

The industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Alcance orgánico: 54,040

Alcance viral: 95,360

Alcance pago: 23,330

164,444 165,422 171,435

204,733

240,434 255,000

Enero Febrero Marzo Abril Mayo Junio

Evolución mensual del alcance total Alcance total: 172,730

Page 7: Cómo crear un informe de métricas de redes sociales

ENGAGMENT

Page 8: Cómo crear un informe de métricas de redes sociales

3. ENGAGEMENT

OBSERVACIONES RECOMENDACIONES Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

The industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Tasa media de engagement: 0,87%

Interacciones: 21,202

0.82 0.94

1.23

1.54

0.92 0.87

Enero Febrero Marzo Abril Mayo Junio

Evolución mensual de engagement

Page 9: Cómo crear un informe de métricas de redes sociales

MEJORES & PEORES CONTENIDOS

Page 10: Cómo crear un informe de métricas de redes sociales

4. MEJORES CONTENIDOS

OBSERVACIONES RECOMENDACIONES Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

The industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Copy

ER: 0,89% ER: 0,82% ER: 0,79%

Copy Copy

Page 11: Cómo crear un informe de métricas de redes sociales

4. PEORES CONTENIDOS

OBSERVACIONES RECOMENDACIONES Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

The industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Copy Copy Copy

ER: 0,09% ER: 0,02% ER: 0,01%

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5. DATOS SOCIODEMOGRÁFICOS

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5. DATOS SOCIODEMOGRÁFICOS

OBSERVACIONES RECOMENDACIONES Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

The industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

58% 18-24

de los fans son mujeres

franja de edad primaria

Fans por ciudad (top 5)

Madrid Barcelona Valencia Málaga Sevilla

5,550

4,650

4,000

3,750

3,450

Page 14: Cómo crear un informe de métricas de redes sociales

6. ANÁLISIS DE LA COMPETENCIA

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6. ANÁLISIS DE LA COMPETENCIA

OBSERVACIONES RECOMENDACIONES Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

The industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Marca 1

CONTENIDOS ACCIONES

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6. ANÁLISIS DE LA COMPETENCIA

OBSERVACIONES RECOMENDACIONES Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

The industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Marca 2

CONTENIDOS ACCIONES

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7. CONCLUSIONES

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7. CONCLUSIONES

a.  Lorem Ipsum is simply dummy text of the printing and typesetting.

b.  Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC.

c.  There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form.

d.  The generated Lorem Ipsum is therefore always free from repetition,

injected humour, or non-characteristic words etc.

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